Think with Google

Advertising Services

Mountain View, California 939,418 followers

About us

Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.

Website: http://ThinkwithGoogle.com
External link for Think with Google
Industry: Advertising Services
Company size: 10,001+ employees
Headquarters: Mountain View, California

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Think with Google reposted this
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#ThinkWeek2025 is here! Secure your spot before it's too late → https://goo.gle/4nbVs8l Don't miss out on these virtual sessions: 𝗧𝗵𝗶𝗻𝗸 𝗥𝗲𝘁𝗮𝗶𝗹 | September 10: Maximize success for this holiday season 𝗧𝗵𝗶𝗻𝗸 𝗟𝗲𝗮𝗱𝘀 | September 11: Generate high quality leads at scale Hear from: 🛍️ Courtney Rose | Imma Calvo | Jyotika Prasad | Nicky (Crane) Rettke | Jason Goldberg ✚ Aritzia | Boll & Branch | Walmart 📈 Gaurav Bhaya | John Nicoletti | Melissa Poulos | Brian Wieser, CFA | Evan Hanlon | Kelsey Robinson ✚ Paylocity | Toast

Think Week 2025

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Think with Google

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We partnered with Kantar to study how consumer behavior has shifted, and the results are clear: video now plays an essential role in how people shop, learn, and connect. To meet consumers where they are, marketers must evolve with these behaviors. Make sure your marketing strategy is ready. Read the full report 👇

YouTube Advertisers

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6d Edited

Consumer behavior has shifted dramatically, and a new video-first world is emerging. Our new study, conducted with Kantar, reveals how video now serves every need from entertainment to product research and decision-making. With the most trusted creators and a vast library of content that spans every format, the future of video looks a lot like YouTube. Read the full report: https://goo.gle/3JJ6enC

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Is your ad ops a cost center or a growth engine? Selin Song, President of Google Customer Solutions, shares 3 ways AI is turning ad operations into an advantage. Her answers ➡️ https://goo.gle/4lTH2Ir Here’s a preview of the 3 top shifts: 1️⃣ Agentic capabilities unlock big-picture thinking. 2️⃣ Technological scaling decentralizes ad operations. 3️⃣ Big bets are being made on the “engine room” of AI tools.
Selin Song

President, Google Customer Solutions
2w

🤖 AI is fundamentally changing the digital advertising landscape—and it’s not just about efficiency. It's about empowering our teams to think bigger and focus on a multiplier effect, and that's what we do in Google Customer Solutions everyday! In my recent Forbes article, I break down three ways AI is making this shift a reality, from acting as a proactive teammate to enabling global scaling, which is what we do best at Google. 🚀 Check it out - if you're in marketing or ad ops, this is a must-read and I'd love to know your thoughts in the comments! https://lnkd.in/gU7bs4u7
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🚀 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐈 𝐠𝐢𝐯𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬! 🚀 Forget creative limits …. using Gemini, Veo, Imagen, Vertex AI, and more, you can make "impossible" ads possible! From resurrecting brands to building entire worlds, the future of marketing is happening now. See how top agencies rewrote the rules for major brands using Google AI: BarkleyOKRP ➡️ Slice Soda: Resurrected an 80s vibe with AI-generated music & visuals R/GA ➡️ Moncler: Ensured cinematic consistency across AI-generated film McCann New York ➡️ Smirnoff: Crafted personalized party experiences with an AI co-host Razorfish ➡️ Visit Orlando: Built an entire universe of characters from real traveler data Virgin Voyages: Delivered dream vacation postcards tailored to YOU Ready to unleash your brand's potential? Discover the power of Google AI today ✨ https://goo.gle/3GPyFPs

Beyond Impossible: How 5 Top Agencies Rewrote The Rules Of Creativity With AI social-www.forbes.com

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“In a world of marketing beyond the funnel, there’s a new mandate for marketers: Don’t just buy an impression. Make an impression.” — Anne Marie Nelson-Bogle, VP of Ads Marketing, YouTube Learn how to optimize for attention, relevance, and trust: https://goo.gle/3HouJ8z

YouTube Advertisers

114,035 followers
1mo

A new Google-commissioned Boston Consulting Group (BCG) study reveals today's consumer journey is fragmented across streaming, scrolling, searching & shopping, and YouTube is a powerful influence throughout it all ⬇️ More insights about YouTube’s 20-year impact: https://goo.gle/4lhicSi #CannesLions2025 ✨

Boston Consulting Group study on YouTube's impact

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Think with Google reposted this
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⏰ Mark your calendars for #ThinkWeek2025! Join us digitally to evolve, plan, and implement your best AI-powered ad strategy yet: 🛍️ Think Retail | September 10: Maximize success for this holiday season 📈Think Leads | September 11: Generate high quality leads at scale Register today → https://goo.gle/45bdvDz

Think Week 2025: Save the date

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Wolt, the Finnish food delivery platform, tested a simple idea: ads work better when people watch together. Across 16 markets, Anna-Maria Moira and her team explored whether co-viewing — the shared experience of streaming content together on Connected TV (CTV) — could drive stronger brand results. Turns out, it does. 📺 In Sweden, YouTube ads on CTV generated 32% more reach 👀 View rates on CTV were 2.5 times higher than on mobile 🧠 Brand recall was strongest when people watched the ad together Read more - https://lnkd.in/eZ_tCUkG Thanks to Fedor Babkin and Sukhmani Kaur for their contributions.

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See what this new era of Google Search means for new business opportunities 👇

Bloomberg News

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2mo Edited

AI is powering Search beyond information to intelligence, helping you truly ask anything and creating new business opportunities. Sponsored by Think with Google.

AI Is Giving Google Search Superpowers sponsored.bloomberg.com

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Lou Wang

Senior Director, Product Management @ Google
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How do you search for something when you don't have the words for it? You act like a two-year-old: you just point. This is the simple, powerful idea behind Google Lens. I had a great time discussing its evolution with the @Think with Google team for a new feature story. We talked about how Lens now helps over 1.5 billion people explore and understand the world visually. For brands, this shift to visual search is a huge opportunity to connect with customers. We shared some key tips in the article on how to do just that. Hope you enjoy the read! https://lnkd.in/guQCcagN What's the most useful thing you've found using Google Lens recently? Let me know in the comments!

Google Lens co-founder: Visual search trends & future outlook business.google.com

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"Until now, advertising creative has been constrained by time, budget, and scale, forcing the ‘big idea’ to often be watered down by the realities of production. Today, that paradigm is being shattered.” Creative is undergoing a once-in-a-lifetime transformation driven by AI. We’re incredibly excited by the visionary agencies and brands proving Google AI products — like Gemini, Veo, and Chirp 3 — are making the #ImpossibleAd a reality. Read all about it here 👉 https://goo.gle/44M865E

Kristen O'Hara
1mo

Creative excellence remains the undying soul of advertising, now powerfully augmented by the capabilities of Google AI. Grateful to these five agencies and brands for leading the way with ✨ Gemini, Veo and Chirp 3, and to Forbes for sharing their stories. 👉 https://lnkd.in/gquSEqPz BarkleyOKRP & Suja Life | Julie Ray Barr, Nicole Portwood, Katy Hornaday R/GA & Moncler | Nicholas Pringle, Tiffany Rolfe (she/her), McCann & Smirnoff | Cuanan Cronwright, Leo Barbosa, Stephanie Jacoby Razorfish & Visit Orlando | Anthony Yell Virgin Voyages | Billy Bohan Chinique, Nathan Rosenberg

Beyond Impossible: How 5 Top Agencies Rewrote The Rules Of Creativity With AI social-www.forbes.com

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Think with Google

Advertising Services

Mountain View, California 939,418 followers

About us

Updates

Think Week 2025

Boston Consulting Group study on YouTube's impact

Think Week 2025: Save the date

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