Anna-Maria Moira

A Global Full Funnel Campaign that was launched in 8 MENA Countries across all Paid Social Channels:

- Meta
- Tik Tok
- Snapchat

Throughout this collaboration, talabat featured Cristiano Ronaldo in a number of campaigns and on-ground activations across the MENA region starting with its q-commerce offering talabat mart, and kicking off with the official launch video here. Through this partnership, talabat brings to the region the Portuguese legend as the greatest delivery of… Show more

A Global Full Funnel Campaign that was launched in 8 MENA Countries across all Paid Social Channels:

- Meta
- Tik Tok
- Snapchat

Throughout this collaboration, talabat featured Cristiano Ronaldo in a number of campaigns and on-ground activations across the MENA region starting with its q-commerce offering talabat mart, and kicking off with the official launch video here. Through this partnership, talabat brings to the region the Portuguese legend as the greatest delivery of all time, whether on the pitch, or a customer’s doorstep. Show less

Betano collaborated with Relevance to leverage Euro 2020 as a high-profile sport event to maximise brand awareness and affinity across Portugal. Relevance's goal was to increase Betano's reach and brand awareness, thus expanding the brand's position in the Portuguese market.

The agency aimed to find the right targeting strategy and ad formats that would move users down the path to affinity. Leveraging Betano's input and Campaign Planner to maximise audience penetration, Relevance built… Show more

Betano collaborated with Relevance to leverage Euro 2020 as a high-profile sport event to maximise brand awareness and affinity across Portugal. Relevance's goal was to increase Betano's reach and brand awareness, thus expanding the brand's position in the Portuguese market.

The agency aimed to find the right targeting strategy and ad formats that would move users down the path to affinity. Leveraging Betano's input and Campaign Planner to maximise audience penetration, Relevance built an efficient strategy to reach the right audience with detailed targeting.

The campaign featured video and carousel ads, which showcased the enthusiasm of sport fans across Portugal for the Euro 2020 event and how anyone could immerse themselves in the experience by registering on Betano. The ad message focused on displaying distinct user groups and their connection to the event, expressing inclusivity and how Betano's services know no targeting limits. The target group was interest-based and considerably broad so that the campaign could cast a wide net of reach among a large cohort of users. Show less