Google for Business India
Technology, Information and Internet
Helping Indian businesses grow with the right tools, insights & AI solutions
Updates
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Rethinking brand impact on YouTube Connected TV (CTV) 📺 In today’s attention economy, impact comes from the big screen. With CTV, brands can reach premium audiences with precision and scale. Turning launches into growth and awareness into measurable conversions. Hear from Sumeet Singh on why CTV should be your next growth channel. #RethinkMarketing #YouTube #Growth #Success #Insights
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How do you exponentially increase conversions without increasing the budget? In Episode 2 of #ItAllAdsUp, Somesh Surana unpacks how HDFC ERGO General Insurance leveraged: ✅ AI Broad Match ✅ Creators ✅ YouTube Shorts ✅ CTV …to capture consumer mindshare. Watch the full conversation below 👇 #BrandStories #GoogleAds #SuccessStories #HDFCErgo
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Are you making the best out of your campaigns? With keywordless targeting, text customization, and more, 👉AI Max 👈 is your one-stop shop to making your campaign search-ready. #GoogleAds #Campaigns #RethinkMarketing #Search
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Marketing leaders agree the funnel is gone. Growth today is all about the 4 Ss: Search, Stream, Scroll, Shop. Their playbook? 👉 Use AI for sharper targeting 👉 Try shoppable CTV for festive ROI 👉 Test new alphas and campaign types Hear more from: Tinesh Kumar | Arushi Shingal | Kannan A | Abhinav Narayan | Deepash Jain | Pawrush Elavia ⬇️ #GML2025 #BLR #Takeaways #RethinkMarketing
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From unifying spends across platforms to offering insights into which channels drive better ROI, Meridian - our advanced cross-channel measurement tool - helps marketers make smarter investment decisions and simulate where the next rupee should go 📏 Take a look at how Ashwath Swaminathan, COO at Indira IVF Group explored Meridian to #RethinkMarketing when it comes to measuring and optimizing media. #GML25 #GoogleAds #Measurement #MarketingTip #AdsMarketing
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When marketing shifts, leaders adapt and lead others through it. It's Day 16 of #RethinkMarketing💡 and we spoke with Ravi Santhanam to unpack how AI has gone from a conversation starter to being a tool in action like no other. If you’re gearing up for festive season or rethinking how your brand shows up online, it may be time to integrate AI into your work-streams #Marketing #Brand #AI #GoogleAds
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Episode 1 of 💡It All Ads Up💡is here! Hear it from Arjun Choudhary from Swiggy on: 🤝 how he got customer retention back to the app 🎨 made creatives at scale with personalization 🔊 and engaged with a new wave of nano-influencers who are reshaping the growth game 📈 Watch the full conversation here, to see how Swiggy proves that #ItAllAdsUp. #BrandStories #GoogleAds #Swiggy
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From insights to execution, we’re breaking down what makes great advertising add up to real results. Introducing 💡It All Ads Up 💡- a series of insightful conversations with the decision-makers behind some of India’s most memorable marketing moments. Episode 1 drops today 🗓️ #ItAllAdsUp #RethinkMarketing #Marketing #Campaigns
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Every festive season, the playbook evolves. This is Day 15 of #RethinkMarketing and marketers are doubling down on re-engaging existing customers and creator led storytelling with YouTube. Hear from the expert practitioners who are rethinking festive marketing during #GML25 Debarishi Dhar | Kannan A