In the age of AI, it’s the quality of your data that truly unlocks better ROI 🚀 Get started with these four steps: 🔗 Connect your data sources 📊 Maximize your signals ▶️ Activate your data 📈 Demonstrate your ROI Learn more here → https://goo.gle/41CURUh
Google Ads
Advertising Services
Mountain View, California 861,736 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Introducing 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀 to help retailers including: 📌 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗻𝗻𝗼𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Use loyalty annotations to visually highlight exclusive deals—like member-only pricing and shipping—directly on your Search and Shopping ads 🎯 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝘁𝗰𝗵: Re-engage shoppers, from loyal customers to those who’ve lapsed 🔗 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗼𝗮𝗹 𝗶𝗻 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗺𝗼𝗱𝗲: Optimize budgets for your highest value shoppers, and tailor your bids to drive higher LTV Learn more here → https://goo.gle/3JNBNwo
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𝗪𝗶𝘁𝗵 𝟲𝟰% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 blending searching, streaming, scrolling, and shopping last holiday season, it’s clear your customers are everywhere at once. This isn't a linear journey anymore—it's a mission to find value. The good news? You can meet them at every single touchpoint. Use Google Ads to nail their new value equation: right price, deep product confidence, and seamless convenience. Ready to win the holiday season? Check out the article 👇🎁
Our latest research: A new value equation is now driving shopper decisions — the right price, deep product confidence, and purchase convenience 💡 As holiday shopping shifts from impulse to intention, solve for these 3 elements to be poised to win the season 🎁 Here’s what you need to know and do: https://goo.gle/3HBBrbA
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Google Ads reposted this
How do Google Ads help small businesses thrive? Haruka, an Account Strategist on the Google Customer Solutions team in Japan, knows all about it. She helps her clients grow their businesses by understanding their challenges, guiding them through solutions and proposing implementation of new Google Ads features. Haruka enjoys working specifically with small businesses because of the variety of business models. She recommends a role like hers to anyone interested in “working with customers whose businesses are in a growth phase.” Ready to make an impact like Haruka? Discover open roles on the Google Customer Solutions team → https://goo.gle/4oad2dH Watch Haruka and other GCS Googlers in Japan discuss their experiences and share career advice → https://goo.gle/3VkczrV #LifeAtGoogle
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Google Ads reposted this
Commerce & technology leader driving AI innovation to deliver exceptional business outcomes
In the latest video for the Get Ready for the Holidays series, I break down how Google's latest AI media solutions like AI Max and Demand Gen are critical for driving a successful peak season. The search landscape is rapidly evolving with AI, making consumers more engaged and curious. Here's why you should start testing now: ▶️ AI Max for Search is driving 27% more conversions at a similar CPA for advertisers who are leaning into it. ▶️ Demand Gen is proving its value by getting 68% of its conversions from users who don't see the brand's ad on Google Search, leading to a 5% reduction in overall CPA. By building your AI Max and Demand Gen strategies now, you'll be uniquely positioned to maximize revenue and capture consumer demand during the holidays. Let us know in the comments below how you're getting ready for the 2025 holiday season and check out the rest of our “Getting Ready for Holiday” videos here: https://bit.ly/4lGzKaF And register for Think Retail On Air, coming up on September 10th to learn more about how you can drive success in Q4 and beyond: https://bit.ly/3HF1O0l #GoogleHolidays #HolidayShopping #Retail #GoogleAds #ThinkWeek2025 Google Ads
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Full placement reporting for the Search Partner Network (SPN) is 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵, 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗔𝗽𝗽 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 so you can: → See exactly where your ads run → Maximize your reach with transparency and control → Unlock optimization opportunities with site-level reporting See how you can access these insights here: https://goo.gle/3Vngvbq
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A 100+ person waitlist? That's what Google Ads helped create for Elevator, a Co-Warehousing Community, an Omaha-based business. Co-founder Shannon Lerda says, "We can credit a lot of that to Google Ads." Learn more about how Google can help your local business see real results 👇
What was your “lightbulb moment?” 💡 For the founders of Elevator, a Co-Warehousing Community, it was realizing there had to be a better way for small businesses to get commercial space. Their strategic use of Google tools has helped them build a thriving community: 📈 Secured 15% of their 2024 members and a waitlist of 100+ for a new location with the help of Google Ads. 🏢 Attracted local businesses and helped boost their online presence with Google Business Profile. 🔍 Optimized their marketing spend by learning more about their audience with Google Analytics. 📺 Offered virtual tours and shared community success stories via YouTube. 🤝 Kept their team connected and collaborative with Google Workspace. Elevator's journey is a powerful example of how a comprehensive digital strategy can build and scale a mission-driven business. Learn more in their full story: https://goo.gle/45z5rxX
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Want to respect privacy and see your marketing work? 🤔 Google Consent Mode lets you do both! Measure conversions while honoring user choices. Recover ~65% of lost conversions! 🤯 → https://goo.gle/4muzcG1 #GoogleAds #DataPrivacy #MarketingTips
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Adobe Express 🤝 Your next winning campaign creative 🤝 Google Ads
Adobe Express is your shortcut to launching great Google Ads. Start with pre-sized templates, customize them fast, and export them straight to Google. Learn more: https://adobe.ly/45D5KXt
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🚨 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Manual keyword targeting is limiting my reach with queries that are getting longer ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Search term matching in AI Max for Search campaigns expands upon your existing keywords using broad match and keywordless technology to find more relevant search queries. It learns from your keywords, ad assets and URLs to help you show up on more relevant searches ✨ 𝗕𝗼𝗻𝘂𝘀: With AI Max unlock creative features like text customization and final URL expansion More info here: https://goo.gle/4oMOffP