📢 Shape your strategy with the Campaign Manager 360 roadmap! Join Google's Scott M. and Allie McIlwain tomorrow for a can't-miss look at upcoming focus areas in Campaign Manager 360. In this workshop, you'll discover how to: 🚀 Personalize creative at scale for greater impact across all your campaigns 📊 Streamline your measurement infrastructure for clearer, more actionable data 📺 Unlock powerful new insights from your CTV campaigns This is your chance to get ahead of the curve and prepare for what's next in ad serving and measurement. ➡️ Save your virtual seat: https://goo.gle/45IPXri
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Here’s your reminder to: ✅ Reach new and existing customers with Display & Video 360 by activating your first-party data 📊 Unify your measurement with Campaign Manager 360 to see performance across all channels 📈 Manage search campaigns at scale with Search Ads 360 to streamline your strategy and workflows 💡 Discover the 'why' behind your performance with Google Analytics to find new insights and opportunities
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ICYMI: We’ve enhanced Google audience segments in Display & Video 360, making them more relevant for your CTV campaigns 🎉 Google audiences in Display & Video 360 now enable you to reach 40% more CTV households 📈Learn more: https://goo.gle/4d2UDdF
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Ready to find new, high-value customers and expand your campaign reach? Optimized targeting in #DV360 is built to go beyond your manual lists. Here’s how it helps you grow your business: ✅ Reach new people: Find new customers who are likely to be interested in your product, even if they don't fit your usual core audience ✅ Achieve your goals: Meet your specific business goals, like getting more sales or increasing website traffic ✅ Drive results in any environment: Optimize your performance effectively with or without third-party cookies 🔓Unlock new audiences and maximize your campaign’s potential: https://goo.gle/4osc5gR
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What's one benefit of custom bidding in #DV360? ✅ Use AI-powered bidding strategies to maximize your return on ad spend by optimizing for the conversion events most important to you. For even more benefits, learn more about how this tool uses #GoogleAI to optimize your ads ➡️ https://goo.gle/4fkOcne
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Did you know? 💡Google audiences in Display & Video 360 provide more relevant reach for no additional fee 🤯 Google and/or YouTube are present in two-thirds of journeys where consumers said they discovered a new brand or product – giving you a richer, more representative view of your actual audience. Beyond streaming, Google can help you understand your audience across their entire journey—as they search, stream, scroll, and shop 🛍️
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Enhance your campaign performance with Search Ads 360's intelligent bid adjustments. Our bid and budget strategies utilize intraday bidding: bids automatically fine-tuned based on real-time signals, including time, location, customer device, and more. Discover more ways bid adjustments in Search Ads 360 can impact your campaigns. https://goo.gle/4ml0zls
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One portfolio bid strategy, multiple campaigns 📈 Reach new goals for your advertisements with Search Ads 360 portfolio bid strategies that can automatically set bids for various campaign types simultaneously. Get started: https://goo.gle/45bOJ6p
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Supercharge Your Netflix Campaigns with Google affinity Audiences ✨ Did you know Google affinity Audiences are now available for Netflix campaigns within Display & Video 360? Reach Netflix viewers who genuinely resonate with your brand, ensuring your message lands with those most likely to engage. Leverage Google's comprehensive audience insights across their entire online journey— from searching, streaming and all the ways they love to shop. This complete view reveals true passions, going beyond data limited to just one type of purchase or single platform. Learn more ➡️ https://goo.gle/40j1Y3m
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ICYMI: Display and Video 360 can now use enhanced automation for 👇 ✅ AI-powered optimization: Using Google's AI to predict optimal bids and maximize campaign performance. ✅ Filling signal gaps: Helps maintain campaign effectiveness by intelligently filling data gaps. ✅ User privacy: Keeps data anonymized and aggregated for privacy compliance. Need a deeper-dive into enhanced automation with #DV360? Learn more: https://goo.gle/4l1Clf8
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