How to use AI for optimal bids in Display and Video 360

AI agents aren’t fully ready - but they’re coming fast. That means it’s your move. → Harden your APIs → Think of user experience → Don’t skip security Our blog covers what it takes to integrate safely: https://bit.ly/4eVMcBA

The digital marketing battlefield in 2025 is ruthless—complexity is soaring, competition is cutthroat, and privacy laws are stricter than ever. The winners? Brands leveraging unified data and AI-powered precision. Discover how CDM Suite is becoming the secret weapon for high-growth companies refusing to play catch-up. https://lnkd.in/gq6gtjJM #MarketingStrategy, #BusinessGrowth, #CDMSuite, #DigitalMarketing, #AI

Fireflies.ai becomes the first AI meeting tool in Claude’s MCP Directory, enabling instant meeting insights with privacy protection - https://lnkd.in/ggThveWm “Meeting data has always been one of the richest sources of business intelligence, but it’s been trapped in silos and difficult to analyze at scale,” said Krish Ramineni, CEO and co-founder of Fireflies. #MeetingIntelligence #GenerativeAI #PrivacyFirst #TechIntelPro

It feels like the wild west right now with AI. I have tennis friends dropping their latest match scores into ChatGPT to determine if they will get bumped up next USTA season. My kids talk to Alexa like she is their encyclopedia, DJ, weather reporter and sharing her preferences for favorite colors and sports teams as if she is their playmate. Our marketing team is using AI to generate personalized at scale, recommend website and 3rd party content to boost our GEO, build custom product demos, and target high intent contacts with 1:1 ads. But there is a flip side to all the data that is being collected by AI and risks to individuals and businesses. 📈 By 2027, more than 40% of AI-related data breaches will be caused by the improper use of (Gen)AI across borders. 📒 Gartner's Hype Cycle for Privacy underscores the evolving landscape of data privacy, emphasizing that these lapses are no longer solely regulatory issues but encompass broader risks impacting a brand's reputation and revenue. Explore more on the evolving trends in data privacy here: [Gartner Hype Cycle for Privacy](https://lnkd.in/grGU8hq7) 📒 💲 🔒 #AI #DataPrivacy #Gartner #TechnologyTrends DataGrail

Perplexity Comet – between digital convenience and the shadow over online privacy Is artificial intelligence an ally or a guardian of your privacy? Here are my reflections from the first test of Perplexity Comet Recently, I had the opportunity to get a closer look at Comet – a browser that has definitely shaken up the AI-supported tools market. This is not another boring "clone" of Google, but an advanced ecosystem with a built-in AI agent designed to monitor, analyze, and make our online lives easier. Sounds tempting… but also a bit unsettling! What catches the eye? Instead of a list of links, you have an AI assistant at hand that summarizes, explains, searches, and connects data from many sources – in the blink of an eye. I transferred all my bookmarks and extensions from Chrome in a few clicks – every automation runs almost without delay. And the convenience is priceless, especially for automation maniacs or marketers working after hours. But… there's a catch. Comet openly admits to tracking every user movement. Theoretically – to personalize results and ads better. In practice – it creates a knowledge base that even the Polish tax office could only dream of. The manufacturer declares that everything stays on your device, but – even I don’t accept every promise without checking. The cost? For now, it’s more of a gadget for large companies and enthusiasts – $200 a month separates the corporate world from average users. Despite impressive capabilities in automation, AI, and real-time summaries, we must not forget GDPR and data security. After all, there’s no rose without thorns! If you want to delve deeper into privacy and AI tools, I warmly invite you to my blog: https://lnkd.in/dTWSkdhv You can read in English here: https://lnkd.in/d7jNicDf #AIMarketingMasters #B2BMarketingAutomation #MarketingEkspercki #DariuszCiesielski Źródło: https://lnkd.in/dMNpMjc6

Privacy is no longer a barrier—it’s the driving force behind the next wave of measurement innovation. For business leaders in data security, privacy, and AI, this article offers actionable insights on how privacy-enhancing technologies and consent-driven data are transforming measurement standards and outcomes. Key takeaways: - Consent-based identity and secure computation are enabling scalable, compliant data connections. - AI-powered measurement models deliver deeper insights—when fueled by clean, well-structured data. - Industry-wide collaboration and evolving standards are essential for trust and comparability. As privacy regulations reshape our landscape, adapting measurement systems is not just a compliance issue—it’s a strategic advantage. How is your organization leveraging privacy-first principles to drive business outcomes? Let’s discuss best practices and challenges. Privacy is powering the next wave of measurement innovation https://lnkd.in/gVxmqxHX #DataSecurity #PrivacyInnovation #AI #Measurement #BusinessLeadership

Fighting the Invisible Enemy: AI for Ad Fraud & Brand Safety In the world of digital advertising, every dollar counts. But as the ecosystem grows more complex, so do the threats of ad fraud and brand safety violations. This is where AI moves from a performance driver to a crucial protector of your ad spend and brand reputation. AI and machine learning are now the front lines of defense. They are capable of analyzing vast amounts of real-time data to detect sophisticated botnets, identify invalid traffic patterns, and flag fraudulent activity that human eyes would miss. Similarly, AI-powered brand safety tools scan content for inappropriate themes, ensuring your ads only appear in environments that align with your brand values. This isn't just about preventing financial loss; it's about building trust with your audience and safeguarding your brand's integrity. By leveraging AI for ad fraud and brand safety, you're not just buying ads; you're investing in a secure, transparent, and reputable digital presence. #AI #AdFraud #BrandSafety #AdTech #FraudDetection #DigitalAdvertising #Programmatic #Innovation #Trust #TrafficCop

From Atlassian's latest study of over 500 professionals across numerous business functions, these results are a reminder that data privacy and security are still big concerns in AI adoption. This is just one of many insightful findings in our latest whitepaper - The State of AI in Service Management. You can access the full report on our website here 👉 https://lnkd.in/gRYnVCkf

AI is changing how we track public policy. For years, policy monitoring platforms have relied on basic keyword search. You search for "data privacy" and get hundreds of irrelevant results, like a bill about traffic sensors that briefly touches on data privacy. It takes a lot of grunt work to sift through all the noise for any given issue. The future of government affairs is semantic search. Instead of guessing keywords, you can search for specific policy topics, like "Upcoming regulations addressing cookies, tracking technologies, and online behavioral advertising" and get exactly what you need.

How many of us scour those long, jargon-filled passages of legal terms of use concerned more and more about privacy, security and our data being used by AI? A lot more than used to, prompting companies to take action. Cassandre Coyer of Bloomberg Industry Group dives in: https://lnkd.in/ejP_n5U2