Want website visitors to stick around longer? 📝 When visitors stick around, every page view is a chance for more ad impressions. Discover how to encourage users to dig deeper into your site and create that lasting impression. Learn more: https://goo.gle/3JLz5Yx
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
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https://www.google.com/ads/publisher/
External link for Google for Publishers
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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Hot off the press 🔥 Check out the latest releases in #GoogleAdManager: 🎯 Improve your targeting when you use publisher provided signals (PPS) in reservation line item targeting 🔒 Run impact estimates to understand potential uplift from secure signals 💡 Unlock deeper insights with additional dimensions and metrics in Interactive reports More information — and a sneak peek at what’s coming soon 👉 https://goo.gle/3Hz5YqB
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Spend your time doing what you do best: creating the content your audience loves. 💌 In the meantime, #GoogleAdSense will automatically optimize ad placements on your site. We’ll take care of the details, from managing advertisers to processing payments. It’s that simple. See how it works: https://goo.gle/3UBfsV3 #ContentMonetization #ContentMarketing
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Level up the accessibility of your sites and apps ✅ This self-service guide provides actionable steps to optimize your site or app for a better user experience and compliance. By focusing on inclusive design, you're not just meeting standards—you're opening the door to a wider audience and maximizing revenue. Download the checklist here 👉 http://goo.gle/4p2lJaf
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How do you boost ARPDAU and user retention at the same time? It's all about strategic placement 🤝 Deguci Games leveraged rewarded video ads from #GoogleAdMob, placing them in natural gameplay pauses to achieve a 10% increase in ARPDAU and a 5% increase in day-30 user retention. The result was a 30% rise in rewarded video revenue. As CEO Cihan Doğan states, this approach proves that "you can significantly increase revenue while enhancing user experience." Learn how to unlock similar growth for your app: https://goo.gle/4n4mk9t #AppMonetization #MobileGaming #AdMob #RewardedVideo #AdRevenue
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It's easy to see the finished product, but the true foundation for success is built below the surface. From optimizing for speed to A/B testing ad placements, the hidden work is what truly drives revenue and growth. #GoogleAdSense is here to support all the work you do → https://goo.gle/3UOpEcV
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Are disruptive ad features impacting your app's retention? Our global study with Deloitte revealed gamers are more likely to leave after repeated disruptive ad features. To avoid this, prioritize creating positive in-app experiences to safeguard your users. Dive into the report to learn more → https://goo.gle/4fNdLxJ
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With over 1 billion people worldwide experiencing some form of disability, inclusive design is your pathway to a greatly expanded audience. ICYMI: Christopher Patnoe, Google's Head of EMEA Accessibility and Disability Innovation, and Shunsuke Katayama, Google Ad Tech Sales Engineer, highlighted the critical role of accessibility for website and app publishers during our recent webinar. As the EU Accessibility Act takes effect, prioritizing inclusive design is not just about compliance—it's a strategic advantage to boost engagement and revenue. Register to watch the webinar on demand 👉 https://goo.gle/4lA9lLS Review this accessibility checklist to help you maximize revenue and enhance user experience 👉 https://goo.gle/4oI9K1t
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Meet Andrew John Virtue Dobson, founder of DobberNationLoves. Over nearly two decades, Andrew has transformed his personal passion for travel into a thriving luxury media brand. Here's how he’s adapted his strategy over the years to build a sustainable and impactful business: 🌍 Leveraging an ad-supported business model through a robust partnership with Mediavine, a Google Certified Publishing Partner, ensures financial viability while keeping content accessible. 🌍 Maintaining over 90% editorial content, a testament to prioritizing creative freedom and audience value through strategic ad management. 🌍 Adapting from early blogging formats to embracing new platforms like YouTube, demonstrating foresight in a dynamic industry. For actionable insights on building an enduring, ad-supported business, dive into Andrew's full story: https://goo.gle/4lKAcoF #GoogleAdManager #CreatorEconomy #PublisherSuccess #AdMonetization
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How critical is ad quality when it comes to user retention in your app strategy? Our new global study on ad quality, in partnership with Deloitte, reveals that 6-7% of users churn from an app with just ONE exposure to a single disruptive ad feature. This unlocks a huge opportunity to boost retention and achieve better business outcomes by creating positive player experiences. Check out the report to learn more → https://goo.gle/46ODwLv #GoogleAdMob
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