YouTube

YouTube's NFL live broadcast from São Paulo drew a massive audience. We're proud to celebrate a record-breaking 17.3 million Average-Minute-Audience (AMA) for this weekend's NFL live broadcast from São Paulo on YouTube 🏈 What an incredible moment!

The workday is over, now it's GAMEDAY: 🏈 Chiefs vs. Chargers 📅 TONIGHT Sept. 5, 8pm ET 🏟️ São Paulo, Brazil 🔴 Live on YouTube yt.be/NFLonYouTube

What is "creative maximalism"? The YouTube Culture and Trends team researched hundreds of the past year’s trends from the world’s top markets and ran surveys to understand this new type of content, defined by four key elements: ⏩ Audio/Visual Complexity: Densely layered information and faster-paced editing. 🤝 Narrative Co-creation: Public-generated, massive, decentralized entertainment properties with immense casts of characters and storylines. 😆 Internet-Referential: Humor and ideas built on layers of online inside jokes. 🌐 Globally Influenced: A seamless blend of cultural references from around the world For this generation, participating in the discourse of their peers and communities means creating and engaging with video, and their new language is quickly shaping entertainment. To learn more about this maximalist moment, read the Culture & Trends Report here: https://lnkd.in/g7icGvSc

Excited to announce YouTube's expanded partnership with Sesame Street, which has enriched childhoods for generations. Starting in January 2026, YouTube will become home to the largest digital library of Sesame Street content, bringing hundreds of full episodes from previous seasons to families globally, alongside new YouTube-specific content. This partnership is a natural fit, as over half of the watch time on Sesame Street's official YouTube channels already happens on connected TV screens. What's more, Sesame Workshop will lead a series of workshops with YouTube creators. They’ll share 50+ years of research-driven, curriculum-backed children’s media expertise to help foster the creation of even more entertaining and educational content on YouTube. More and more, when families turn on the TV, they’re turning on YouTube, which is why we’re so focused on making YouTube the best place for learning and entertainment. Thank you to Sesame Street for this incredible opportunity to expand access to your beloved content! Read more in The Hollywood Reporter:  https://lnkd.in/gJYgpm6V

What happens when two of YouTube's biggest stars, MrBeast and Mark Rober, team up to raise money for another worthy cause? The answer is #TeamWater 💧A massive effort is underway, supported by 3,000 of their fellow creators from around the globe, to raise $40 million for sustainable water solutions to bring clean water to 2 million people worldwide for decades to come. 🌍 YouTube and Google are proud to have matched the first $2M raised, and in only a few days Jimmy and Mark have already raised nearly $10M. The impact is already huge, and there's still a month to go! Join the movement at TeamWater.org and learn more → https://yt.be/yhiXD https://yt.be/Ct7Nr

Get ready! Creators are not just content makers anymore; they're the new architects of culture and brands. Elizabeth Hartnett, Head of Creator Marketing EMEA, and Julia Liebergall, Product Marketing Manager with the YouTube Ads team, explain why creators commanded attention at Cannes. Their strong presence shows how brands now see them as genuine partners, not just product pushers. Read more → https://yt.be/oFeB4

Get ready to see how creativity can fuel economic growth! 📈 YouTube creators aren't just making top tier content; they can make an economic impact in the U.S. by generating income, building businesses, and even hiring employees Curious to see how? Punchbowl News dives into the creator economy's significant footprint across the U.S., featuring a profile on a successful YouTube creator Kent Rollins otherwise known as “Cowboy Kent”. Read more → https://lnkd.in/eV6h7bGT

At VidCon 2025, we celebrated a monumental milestone – YouTube's 20th Birthday! 🥳  What began as a simple idea to "Broadcast Yourself" has blossomed into a global phenomenon, transforming countless lives and careers. 🚀 This year, we dove deep into the latest tools for creative expression, community connection, and building a successful business doing what you love. A huge thank you to all the incredible creators who joined us and made this celebration unforgettable!  ♥️