Sequel.io

long live the protest 😅 We took to the conference floor with a simple message: Stop hosting webinars off your website. Because when you do, here’s what you lose (straight from Kris): 👉 The ability to track how attendees engage with your entire site while the webinar is happening. 👉 Higher conversion rates that come from keeping people in your brand experience. 👉 Better insights for sales reps — not just who attended, but what they care about. As Kris put it best: “Never again. You just don’t have the data.” This is exactly why we’re running our next session on building connected audience experiences — blending in-person and digital touch points into a customer journey that actually drives pipeline. Here’s what’s coming:  ⚡ A workshop from Austin (Sendoso) on mapping connected attendee journeys  ⚡ A panel with Steph (INGÉNUE), Kris (Mobly), EJ (6sense) and Oana (Sequel) on what’s actually working in the field. 📅 Join us live: https://lnkd.in/gt7hBdHn Because webinars aren’t just events, they’re the backbone of connected experiences. And it’s time we stopped giving that data away!

Let's call this my public apology to Maya Nayyar and Carl Bager. Last month in SF, Allie Smith invited me on the Game Changers podcast to share what's working for the Encord growth team. It's true, we've built great website flows to classify and flag user/account intent. But Maya and Carl have done like 99% of the work I talk about... ① Pinned Navattic interactive demo CTAs to top-funnel site pages. (𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙨 𝘧𝘳𝘰𝘮 𝘴𝘪𝘵𝘦 𝘵𝘳𝘢𝘧𝘧𝘪𝘤) ② Built custom demos + site flows tailored to specific use-cases. (𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝙢𝙤𝙨𝙩 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩 𝘵𝘰 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺) ③ Mapped user/account activity as hand-raisers to sales. (𝘴𝘰 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘳𝘦𝘢𝘭, 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩 𝙫𝙖𝙡𝙪𝙚 𝘸𝘪𝘵𝘩 𝘰𝘶𝘵𝘳𝘦𝘢𝘤𝘩) I know, interactive demos aren't anything groundbreaking. They've been around for years. You've probably got one on your site. But they're still not used widely enough as a hand-raiser mechanism. We're still in the early stages, but this workflow is giving the entire revenue team more pathways to capture demand from the site. If you want to work with Maya and Carl - we're hiring in the Growth team at Encord!

COO & Co-founder, Kris Jenkins, is joining a powerhouse lineup of event leaders to talk about what happens when you flip the script - when events stop feeling like one-off gatherings and start becoming connected journeys. Tune in October 8th for Designing Connected Event Experiences Across In-Person and Virtual. (registration in comments) From seamless flows to intentional touchpoints, this panel will dive into how to design event experiences that actually resonate. 🤌 Sequel.io | Allie Smith Oana Manolache, 6sense | EJ Oelling, Sendoso | Austin Sandmeyer 🔥🎁, Steph Pennell

That’s right… INBOUND 2025 had protests. But it’s probably not what you think 😆 Allie Smith and Amanda Bagley led the charge to protest off-website webinars…it was an activation for Sequel.io! At RevPartners, we’ve SMASHED webinar records and attendance since adopting Sequel. As an attendee, the signup process and viewer experience looks so smooth and professional, because you’re watching a webinar on the very website of the host brand! No more clicking a webinar link and having it be a random Zoom 🙈 I mean…at that point I’m not even going to bother tracking down the sponsor company. But with Sequel.io, we get to welcome hundreds of folks looking to #ExitSalesforce directly to our site, where they can explore our gigantic resource library. (Check out RevOps Academy here: https://lnkd.in/e77YixZG) It’s a better experience for our attendees, nobody gets lost searching for our actual site, and we get the data back about who’s viewing what, when! Amanda and I got to catch up at INBOUND to chat about those protests - take a look!

This line-up I'm actually a part of (ifykyk) This is such a timely topic and backed by LOTS of data. But the icing on the cake is... we get to share our thoughts and insights. Yes, you too! You aren't just listening to a monologue in the background while you multi-task for this live session. You actually get to contribute, hear from others, and connect with fellow marketers. Hope I'll see you all there tomorrow and get your take on attribution's evolution 💜 Shout out to everyone involved in this production: Peter Caputa, Amanda Natividad, Paul Sullivan, Charlie Grinnell, Nevena Rudan, and the Databox team https://lnkd.in/geGhjErX

Not me just inserting myself into the conversation... But I kept running into incredible field & event marketers at Hubspot's Inbound a few weeks ago, and the conversations kept going in a direction I didn’t expect. We weren’t talking about the latest event formats or flashy activations. We kept coming back to something simpler: connection. Most teams still run events in silos. A webinar one month, a dinner the next, maybe a roadshow later. Each one fine on its own… but disconnected. What stood out in these conversation was how much better the attendee experience (and the outcomes) are when those touch points are designed as journeys. A webinar that flows into an in-person dinner. A roadshow stop that continues with a follow-up virtual series. One touchpoint leading naturally to the next. I decided this topic needed a bigger stage. So next week we’re bringing the conversation live in a session: Designing Connected Event Experiences Across In-Person and Virtual Here’s what’s happening: ⚡ Austin Sandmeyer 🔥🎁 (Sendoso) is leading a tactical workshop on how to build attendee journeys across formats ⚡ Then we’ve got a panel with Steph Pennell (INGÉNUE), Kris Jenkins (Mobly), EJ Oelling (6sense), and Oana Manolache (Sequel.io) sharing real stories and strategies on how to to create an event-led flywheel. This is all going down on October 8th at 10:00 AM PT – I'd love to see you there in the crowd! (check the comments to register:)