Mutiny

Raise your hand if you’ve ever been personally victimized by your attribution model. 🙋 In honor of Mean Girls Day, here are a few memes for every B2B marketer who knows the struggle. May your pipeline be full, your SQLs convert, and your SDRs never say “you can’t sit with us.”

In honor of Mean Girls Day, we’re letting you in on the results of our recent Mean Girls campaign. 💋🩷📓 Our ABM Lead, Stella Li, brought this totally fetch campaign to life using AI and proved that bold marketing 𝑤𝑖𝑛𝑠 𝑏𝑖𝑔. Results that speak for themselves: ✨$260K in pipeline generated in less than 1 month ✨103K LinkedIn impressions ✨Top-tier engagement: Up to 8% CTR on social posts ✨One of our best campaigns 𝐨𝐟 𝐚𝐥𝐥 𝐭𝐢𝐦𝐞 Why it worked: 💅 Nostalgia: We embraced a shared cultural moment to connect with marketers in a fun way. 💅 Great swag: We made t-shirts that read “Get in loser, we’re getting pipeline”. (And 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 wanted one!) 💅 Distribution: We used Mutiny to create personalized microsites + BDR follow-up, plus LinkedIn amplification at every touchpoint to reinforce the creative and messaging. The buzz: 💕 “This was the best BDR email I’ve seen in a loooong time.” – VP Marketing @ Jungle Scout 💕 “My whole team is obsessed with the campaign you’re running. Freaking inspiring.” – Marketing Manager @ ZeroFox 💕 “Been a big fan of the Mutiny marketing team (especially the Mean Girls campaign)!” – Growth Marketing @ Goldcast 👉 Celebrate with us, and get yourself a t-shirt before they run out! https://lnkd.in/gke7JHYh

Mutiny is not just 1:1. In this video, Karl Newlin, our Growth Marketing Lead, walks through how he’s using Mutiny to: ✅ Segment engaged LinkedIn accounts against our TAM ✅ Run quick AI-powered research to understand what those accounts care about ✅ Create a landing page and LinkedIn ad to reach this audience with relevant messaging What’s exciting about this flow is how flexible it is: 👤 You can run it 1:1, creating unique microsites and ads tailored to every single account. 👥 Or you can scale the strategy with 1:few or 1:many, by building a page for a segment and uploading it against a list to easily run a personalized LinkedIn play. Whether you’re targeting a handful of key accounts or hundreds of engaged prospects, Mutiny gives you the tools to match your outreach strategy with your growth goals. ▶️ Watch Karl’s walkthrough to see how you can put this into practice.

Marketing is moving faster than ever. From AI experiments to shifting team cultures, CMOs are navigating uncharted territory—and doing it hands-on. In our latest newsletter, we break down 4 themes B2B CMOs are talking about right now. If you want to stay ahead of how marketing is evolving, this one’s for you.

This week we booked 2 meetings with CMOs. Here's how we did it: #1: A security company was browsing our site. Using the Mutiny Web Extension, our BDRs got real-time notifications about the contact visiting: how long they spent and what pages they engaged with, indicating what the prospect cared about most. Armed with these insights, our team reached out with timely 1:1 messaging that spoke directly to their interest — and it immediately turned into a meeting. #2: Another CMO came through a new executive sequence our BDRs are running. This wasn’t a one-off play, but a tailored approach built around role-specific pain points. Targeting executive marketing leaders, we framed the outreach around a universal truth they feel every quarter: pipeline pressure. We included a personalized page in the sequence. Here’s the exact message that landed the meeting: “If marketing can’t prove pipeline, budgets get cut. That’s why leaders are turning to Mutiny. It’s the only platform that scales personalization and accelerates pipeline — without hiring another ops army. If you want pipeline certainty going into next quarter, let’s lock 30 minutes.” 🎯 Personal. Tailored. Relevant. It’s that simple. What personalized plays have recently worked for you? We've love to hear it!

At Mutiny, we wake up every day to tackle some of the toughest challenges in marketing, together. What makes Mutiny special? ✨ A culture where work feels like play and values aren’t just words, they’re how we operate. ✨ Building AI software that doesn’t replace the human—it makes the marketer 100x better. ✨ Creating something that doesn’t exist yet, and seeing customers light up when it works. We’re growing fast and shaping the future of marketing. And we’re looking for more incredible people to join us. We're hiring across all functions in our New York office (fully in-person): - Engineering, Product & Design roles - Account Executives and Marketing leaders - Finance and Recruiting functional leads If you’re excited by solving hard problems with smart, caring people—and you want to build something truly new—this is your moment. 👉 Check out our open roles here: mutinyhq.com/careers

In her opening session at our NYC offsite, Jaleh Rezaei shared a powerful vision: Growth is hard when ten people have to touch one campaign. With AI agents, we unlock a new way of working — where GTM teams become full-stack athletes, moving faster and creating more than ever before.

✨ On Wednesdays we wear pink, but on Tuesdays we wear purple ✨ Team spirit isn’t just about what we do—it’s about how we show up for each other. Whether it’s collaborating across time zones, celebrating wins big and small, or simply rocking our purple shirts on Zoom, we love finding ways to stay connected and united. 💜 🦝

💡AI won’t replace ABM — but it’s redefining it. For years, “AI in marketing” meant speed and efficiency. The result? More campaigns, more emails, more ads… but not necessarily better ones. In 2025, AI in Account Based Marketing isn’t about faster spam. 👉 It’s about precision and personalization at scale. 👉 It’s about sales + marketing finally working as one team. 👉 It’s about turning ABM from fragmented campaigns into a continuous, intelligent growth engine. The business case couldn’t be clearer: aligned teams are 2.3x more likely to exceed revenue targets — while poor alignment can cost companies 10%+ of annual revenue. In this new post, we break down how AI is transforming ABM beyond automation and the framework top enterprise teams are using today. If you’re ready to modernize your ABM playbook, this is the guide you’ll want in your back pocket. Link in bio.

At Mutiny, we set out to remove blockers and empower GTM teams to move faster, break through the noise, and create remarkable customer experiences. At our recent NYC company offsite, our CEO and Co-Founder Jaleh Rezaei reminded us why that mission matters. And with AI, it’s never felt more possible.