Novi

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AI is transforming commerce fast. Consumers aren’t just typing 4-word searches anymore, instead they’re asking AI agents for exactly what they want (“a fabric softener for a child with eczema in plastic free packaging”). These agents are the new gatekeepers and products surface based on verified data and trust signals, not keywords. Our latest white paper delves into why AEO is not the same as SEO and how verified claims are driving 170%+ increases in AI selection rates. 👉 Check out the full white paper using the link in the comments.

Marketing tech is moving fast — and we’re proud to be part of the momentum. Novi was spotlighted this week for the launch of our AI Shopping Optimizer, the first solution built for AI Experience Optimization (AEO). Our proprietary models put verified data to work, helping brands win visibility and sales in the era of AI commerce. Thank you Martechvibe for including Novi in this roundup of innovators shaping the future of marketing.

At Novi, we’re proud to partner with certification bodies to ensure their certifications are visible at retailers, helping customers discover and buy products they can trust. We love to spotlight our partners and the work they are doing to further the future of good goods. This month’s feature: Cradle to Cradle Products Innovation Institute. The Cradle to Cradle Products Innovation Institute is the global nonprofit organization powering the circular economy by setting the standard for products that are designed for health, circularity and fairness, that positively impact people and the planet. Turning sustainability goals into credible, measurable impact, the Institute verifies products designed for: Health - Ensuring chemicals in products are non-toxic for people and the planet Circularity - Ensuring products are designed and managed for more than one lifetime and don’t end up being burned or buried Fairness - Ensuring that the transition to a sustainable future happens in a just and fair way The Cradle to Cradle Certified® standard is a holistic framework that assesses materials and products across five sustainability performance categories: Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship, and Social Fairness. Their third-party verification program and standards are recognized in leading retailers’ sustainable shopping platforms, green building standards, sustainable product government procurement programs, rating schemes and directories. The Institute’s team of experts provides thought leadership and training on safer materials, circular product design, circular product management systems and responsible manufacturing practices, as well as robust systems for third-party verification of sustainability achievements and claims. “Retailers’ sustainable shopping platforms play a crucial role in empowering consumers to choose products that are good for them and good for the planet.,” said Monica Becker, Sr. Director of Strategy & Development for the Institute.  “Our partnership with Novi benefits the brands in our certification program that have done the hard work to meet our rigorous sustainability requirements, to get their products featured on retailer platforms to achieve higher consumer discovery and, ultimately, sales.”

Introducing Novi AI Shopping Optimizer! We're thrilled to announce our breakthrough AI commerce solution, that ensures your products are prioritized by AI shopping assistants, backed by verified and trustworthy information that drives sales at the moment of decision. As consumers shift to AI agents like Gemini, ChatGPT, and Claude, queries are now 5x longer and hyper-specific. In this new landscape, credibility is the currency of visibility, and Novi ensures your product data shows up where it matters most. This is just the beginning as we are setting the standard for AEO. Check out the full press release in the comments to learn more.

You can find us at plenty of events throughout Climate Week NYC! Here are the three main venues where you’ll spot Novi, plus, we’re hosting our own happy hour. Don’t forget to sign up here: https://lnkd.in/e4z6CGPp And be sure to check out everywhere we’ll be during Climate Week, we’d love to connect! See the full list here: https://lnkd.in/ettZhMXx #ClimateWeekNYC The Nest Climate Campus | Nature4Climate | REGEN HOUSE

Brands and Retailers, don't miss out! Get a direct perspective from the FTC on how to comply with the Made in USA standard.   Join us on for Part 2 of our Made in USA webinar, as Kimberly Shenk, Co-Founder and CEO of Nov, sits down with Carolyn L. Hann, Acting Assistant Director for Enforcement, Bureau of Consumer Protection, Federal Trade Commission. Details: Wednesday, September 17, 2025 at 9am PT / 12pm ET 🔗 Sign up via the link in the comments.

Excited to be heading to BITE NYC 2025 next Wednesday! Come see us at Booth #608. With more shoppers than ever making choices based on claims like clean, sustainable, cruelty-free, and beyond — accuracy matters. We make verifying those claims faster, easier, and more reliable, so teams reduce risk while unlocking growth. Looking forward to connecting with so many innovative leaders! #BITENYC25 #verifiedproductclaims