Novi is the standard for verified product data in AI commerce. We transform product claims such as sustainable, clean, organic, and made in USA into structured data that AI systems trust. This ensures products rank higher, are more discoverable, and get chosen in the $2.5T world of AI-driven shopping. The world’s leading retailers including Target, Sephora, Ulta, and Macy's rely on Novi to win in AI-powered discovery.
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Is SEO dead? AEO (Answer Engine Optimization) is the new way to ensure your products show up when shoppers ask AI for highly specific product recommendations. How are you thinking about SEO vs AEO in this new age of AI shopping? Let us know what you think in the poll below!
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From our Happy Hour + VIP Dinner to events across the city, we connected on how AI is transforming the way people discover and choose sustainable products. We had great conversations with leaders from Target, SEPHORA, L'Oréal, Meta, Thrive Market, Temu, Forest Stewardship Council, ClimeCo, and more. A special thank you to Randy Mercer (Syndigo) and Karthik Yemmanur (PepsiCo) for joining our fireside chat on commerce + innovation in the age of AI. The momentum is clear: Sustainability succeeds when it is discoverable and verified. The future of conscious retail will be driven by visibility, trust, and discovery powered by AI, and that’s exactly what we’re building toward at Novi. #ClimateWeekNYC #FutureOfCommerce #AIShopping #RetailInnovation
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AI is transforming commerce fast. Consumers aren’t just typing 4-word searches anymore, instead they’re asking AI agents for exactly what they want (“a fabric softener for a child with eczema in plastic free packaging”). These agents are the new gatekeepers and products surface based on verified data and trust signals, not keywords. Our latest white paper delves into why AEO is not the same as SEO and how verified claims are driving 170%+ increases in AI selection rates. 👉 Check out the full white paper using the link in the comments.
Marketing tech is moving fast — and we’re proud to be part of the momentum. Novi was spotlighted this week for the launch of our AI Shopping Optimizer, the first solution built for AI Experience Optimization (AEO). Our proprietary models put verified data to work, helping brands win visibility and sales in the era of AI commerce. Thank you Martechvibe for including Novi in this roundup of innovators shaping the future of marketing.
Marketing tech is moving fast. Keep up daily. 1. Yahoo DSP, TripleLift Expand Innovation in Native & CTV “By continuously innovating our offerings, we deliver a competitive advantage that directly impacts campaign ROI," said Chandra Cirulnick, VP of Global Supply Partnerships at Yahoo DSP. “This partnership with Yahoo DSP proves that when you combine precision audience delivery with innovative formats that genuinely captivate consumers," said Sofia Rabellino, SVP Business Development at Triplelift. 2. Silverpush Partners with Adsquare “With this new partnership, it’s now possible to see exactly how YouTube ads are impacting the full funnel journey," said Jeff McCann, Regional Vice President, Canada, Silverpush. “This partnership brings real-world accountability to YouTube advertising,” said Chris Gurciullo, General Manager, Americas at Adsquare. 3. PulsePoint Launches HCP Explorer "HCP Explorer delivers exactly that, bridging the gaps between insights and action to connect audience strategy directly to clinical outcomes," said Ezra Suveyke, CPO at PulsePoint. 4. TapClicks Unveils 13 New AI Insights Agents “By putting AI-driven insights directly into the hands of marketers, we’re helping teams work smarter, move faster, and deliver stronger results for their clients," said Babak Hedayati, CEO of TapClicks. 5. Novi Launches AI Shopping Optimizer "Our proprietary optimisation models put verified data to work, ensuring brands win visibility and sales in AI commerce," said Kimberly Shenk, CEO of Novi. For more details, visit: https://lnkd.in/dyD-ifrr
At Novi, we’re proud to partner with certification bodies to ensure their certifications are visible at retailers, helping customers discover and buy products they can trust. We love to spotlight our partners and the work they are doing to further the future of good goods. This month’s feature: Cradle to Cradle Products Innovation Institute. The Cradle to Cradle Products Innovation Institute is the global nonprofit organization powering the circular economy by setting the standard for products that are designed for health, circularity and fairness, that positively impact people and the planet. Turning sustainability goals into credible, measurable impact, the Institute verifies products designed for: Health - Ensuring chemicals in products are non-toxic for people and the planet Circularity - Ensuring products are designed and managed for more than one lifetime and don’t end up being burned or buried Fairness - Ensuring that the transition to a sustainable future happens in a just and fair way The Cradle to Cradle Certified® standard is a holistic framework that assesses materials and products across five sustainability performance categories: Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship, and Social Fairness. Their third-party verification program and standards are recognized in leading retailers’ sustainable shopping platforms, green building standards, sustainable product government procurement programs, rating schemes and directories. The Institute’s team of experts provides thought leadership and training on safer materials, circular product design, circular product management systems and responsible manufacturing practices, as well as robust systems for third-party verification of sustainability achievements and claims. “Retailers’ sustainable shopping platforms play a crucial role in empowering consumers to choose products that are good for them and good for the planet.,” said Monica Becker, Sr. Director of Strategy & Development for the Institute. “Our partnership with Novi benefits the brands in our certification program that have done the hard work to meet our rigorous sustainability requirements, to get their products featured on retailer platforms to achieve higher consumer discovery and, ultimately, sales.”
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Co-founder & CEO @ Novi | verified product claims data for 8M+ products at leading retailers
We launched something big today. 🚀 Novi AI Shopping Optimizer is live: built to help brands win in the era of AI-driven commerce. I’ve had countless conversations with brand leaders, retailers, and even friends outside the industry who all circle back to the same theme: shopping is changing faster than anyone imagined. AI agents/models/machines...call it what you want... are deciding what products show up, in what order, and soon, which ones actually get purchased. We’ve now proven it: if your product data isn’t verified and optimized, you risk being invisible. That truth has been the fire for me (and the whole Novi team) for months. What we’ve built levels the playing field: verified, trustworthy product data structured in a way AI platforms can’t ignore. It's a dream to be part of this new reality where LLMs prefer better data and better products. They prioritize quality. They prioritize products from brands that have done the hard work to earn incredible distinctions, certifications and claims. Brands that have brought real value to consumers. Verified product claims are now front and center for the machine and the human. I’m insanely proud of our Novi team for making this vision real and fired up for what it unlocks: a future where trust, not noise, shapes discovery. This is just the start of cracking the code to AI commerce. (Link to our research + book a demo 👇)
Introducing Novi AI Shopping Optimizer! We're thrilled to announce our breakthrough AI commerce solution, that ensures your products are prioritized by AI shopping assistants, backed by verified and trustworthy information that drives sales at the moment of decision. As consumers shift to AI agents like Gemini, ChatGPT, and Claude, queries are now 5x longer and hyper-specific. In this new landscape, credibility is the currency of visibility, and Novi ensures your product data shows up where it matters most. This is just the beginning as we are setting the standard for AEO. Check out the full press release in the comments to learn more.
You can find us at plenty of events throughout Climate Week NYC! Here are the three main venues where you’ll spot Novi, plus, we’re hosting our own happy hour. Don’t forget to sign up here: https://lnkd.in/e4z6CGPp And be sure to check out everywhere we’ll be during Climate Week, we’d love to connect! See the full list here: https://lnkd.in/ettZhMXx #ClimateWeekNYC The Nest Climate Campus | Nature4Climate | REGEN HOUSE
Brands and Retailers, don't miss out! Get a direct perspective from the FTC on how to comply with the Made in USA standard. Join us on for Part 2 of our Made in USA webinar, as Kimberly Shenk, Co-Founder and CEO of Nov, sits down with Carolyn L. Hann, Acting Assistant Director for Enforcement, Bureau of Consumer Protection, Federal Trade Commission. Details: Wednesday, September 17, 2025 at 9am PT / 12pm ET 🔗 Sign up via the link in the comments.