AirOps

Our mission at AirOps is simple: help teams win AI search. But AI search isn’t about chance. It’s about knowing which opportunities matter most and acting on them faster than the competition. That’s why we launched Opportunities. For the first time, brands can move from AI search insights to prioritized actions in one system. Teams at Webflow, Descript, Ramp and more are already using Opportunities to: • Track visibility insights to see exactly where they stand • Prioritize the most relevant content opportunities • Refresh, create and engage onsite and offsite to drive real growth Cut the noise and focus on the opportunities that matter most. Now live in AirOps. Book a demo to learn more.

Learned a lot during the AirOps Content Engineering cohort this summer, and now you can too with their launch of AirOps University! I'll definitely be coming back to this resource again to refresh my skills to help scale my content creation in the next few months ⚡ https://lnkd.in/ea_9BCxW

ChatGPT is already changing how people discover brands. In our Growth Leader Series, Kevin Indig laid it out: - ChatGPT referrals are converting at a higher than Google traffic. - Citations and mentions now drive visibility, not just rankings. - 3rd-party sites are shaping what answer engines show about your brand This shift is happening way faster than most teams are ready for. Pay attention.

What I love most about this post - and about every project that came out of this past Cohort is how collaborative the learning process was. AirOps AI Marketing Cohort isn't just a course, it is a co-creation lab. Every participant brings their own experience, challenges, and ideas, and together we shape what “content engineering” actually means in practice. That’s the exciting part for the industry right now - this isn’t just a new skill set, it’s a new way of thinking about how content, automation, and creativity come together. Seeing Cohort members experiment, build, and share openly is what’s moving the whole field forward. For anyone curious about where this work is heading, AirOps University is a great place to start exploring - it’s designed to help you build real, practical workflows that bring these ideas to life. 👉 https://lnkd.in/eUXdu9zj Thank you for sharing your experience, Shannon Ryker - and for diving in head-first with us these past three weeks! 🚀

✈️ SF Fleet Week is about to take off...and so are we. AirOps is bringing marketing and SEO leaders aboard a private yacht on Sunday, October 12th to watch. We only have 3 spots left! DM us if you want one.

I didn’t expect AI to change my career — but it did.   Just like everyone else, I started experimenting with AI for work about a year ago, and I loved it.    So much so that I decided to reimagine my career.   Fast forward to last Friday:  My time in the AirOps AI Marketing Cohort ended, and I officially became a Certified Content Engineer! 🎉   It was the perfect capstone to a year of teaching myself content engineering and building (and breaking and fixing) AI workflows across ChatGPT, Copy.ai, Make, and n8n.    I applied because I wanted more structure — a “formal” education in a field so new it didn't even have a name a few months ago.   I wanted to push myself: learn a new platform, think differently about challenges, build better workflows, and find a community of professionals going through the same career shift I was.    It delivered on all of the above!   For my cohort project, I tackled one of the most painfully manual tasks: refreshing dated website content.   The old process: get a refreshed keyword from SEO → comb through the blog line by line → look up updated stats and sources → rewrite → re-optimize → repeat.   The process I built: a dual-path content optimization workflow — one that runs two refresh approaches side by side: 1️⃣ Manual keyword targeting (traditional SEO) 2️⃣ Research-driven optimization that also accounts for AEO and AI search Then it compares the results, and I can choose one version or combine them into a hybrid piece.   The AirOps AI Marketing Cohort was not easy but it was so worth it. Couldn't have asked for a better instructor and team. Big thanks to Andrea McCormick, Caroline Stokes, and Steven Male for running such a thoughtful, well-structured, and challenging cohort.   If you want to explore content engineering, check out the new AirOps University: www.airops.com/university AirOps just launched it and it's perfect place to start learning about this new field. Sign up for a self-paced, practical training that helps you build workflows that actually work.   If you’re already building workflows, would love to connect and compare notes. If you’re just getting curious, send me a DM. Happy to share what I’ve learned so far.

Four months ago I was spending 8+ hours a week on AI Overview analysis. Now it takes minutes. ⚡ AI is changing search faster than any of us expected - AI Overviews everywhere, LLMs as discovery channels, content strategies getting flipped upside down. 😅 So I decided to upskill and joined the AirOps AI Marketing Cohort. 𝗠𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝘀𝘂𝗰𝗸: Winning in AI Overviews meant constantly analyzing claims against our content, identifying gaps, and creating detailed update briefs. Bouncing between spreadsheets, SERP tools, and Google Docs for hours. 𝗪𝗵𝗮𝘁 𝗜 𝗯𝘂𝗶𝗹𝘁: A workflow that automates the entire analysis - scores coverage gaps and generates actionable recommendations. What used to take hours now takes a couple clicks and minutes, so I can focus on strategy instead. Plus I'm now a Certified Content Engineer. 🤓 They just opened this up to everyone through AirOps University -->  https://lnkd.in/gX-WKfGA Self-paced, practical, and you walk out with real workflows and AI expertise that actually save you time.

Earlier this year, I joined the AirOps AI Marketing Cohort to learn how to build AI workflows, not just use AI tools. I was spending hours on repetitive SEO and content ops work: data cleanup, linking logic, quality checks. Through the cohort, I learned to design automations that handle those steps end-to-end, and discovered what it means to think like a content engineer. Now, AirOps is opening that learning path to everyone through AirOps University 💡 Self-paced. Practical. You walk away with real, working AI workflows. If you’ve been curious about building your own AI systems, this is the best place to start! 🔗 https://lnkd.in/g8Jz22ba #AirOpsUniversity #AIworkflows #marketingautomation #contentengineering #AImarketing

Here’s the situation: AI search has exposed weaknesses in how content teams operate. Traditional content orgs weren’t built for volatility or increased velocity. Instead, they’re tangled by process friction, quality limits, and trust barriers. Even the best-resourced content teams stall out. Why does this matter? Because buyers can now synthesize hundreds of pages in seconds. And if your content isn’t fresh, deep, and authoritative, you’re invisible. The solution is the Content Engineering Org. This model transforms content from a production line into a true growth engine of governance, workflows, and strategy aligned around velocity and trust. 1️⃣ Context Librarian: Maintains a single source of truth 2️⃣ Content Engineer: Creates workflows that balance speed + trust 3️⃣ Strategy Lead: Turns signals into smarter bets 4️⃣ Executive Sponsor: Clears roadblocks + sets mandate With this structure, teams ship faster, trust the system, and align around real business impact. Check out the details below:

AirOps just launched a great online training that I can't recommend highly enough. Over the summer, I had the opportunity to take part in AirOps Cohort 3 and learn not just how to use their system, but how to: - strategically use AI (not just tactically) - combine systems thinking with my marketing know-how - get better, more consistent outputs from different models and more. Now, they don't advertise all of that, but the way Steven Male and Cindy guided us through frameworks and exercises made me think about AI differently. Honestly, I'll probably take it again because I feel like I've only scratched the surface of what's possible with AirOps. If you’re curious about AI and are ready to roll up your sleeves, go check it out: https://lnkd.in/gD-J5MKa