AirOps

Our mission at AirOps is simple: help teams win AI search. But AI search isn’t about chance. It’s about knowing which opportunities matter most and acting on them faster than the competition. That’s why we launched Opportunities. For the first time, brands can move from AI search insights to prioritized actions in one system. Teams at Webflow, Descript, Ramp and more are already using Opportunities to: • Track visibility insights to see exactly where they stand • Prioritize the most relevant content opportunities • Refresh, create and engage onsite and offsite to drive real growth Cut the noise and focus on the opportunities that matter most. Now live in AirOps. Book a demo to learn more.

⚡ How one small experiment drove a +24% lift in SEO impressions and +331 new AI citations at Webflow (steal this) Last month, we launched a simple experiment and saw big results. I’ve seen a lot of AI / AEO / AI search fluff on LinkedIn this week — so I’m doubling down on building in the wild, sharing actionable things you can actually implement and see results from. Here’s what worked 👇 🧩 We added a sick FAQs + schema markup automation to six of our core feature pages — Design, CMS, SEO, Shared Libraries, Interactions, and Hosting. No hype. No AI buzzwords. Just structured answers to real questions people actually ask. 📈 The results: +331 new citations (57% of all new ones across Webflow.com) +149K SEO impressions (+24% vs. previous period) Visibility up across nearly every tracked query 🧠 Built in AirOps, this AI-driven workflow used Perplexity to deep research Google’s “People Also Ask” results, Reddit, Inc. niche subreddits, and other forums, uncovering what questions users are actually asking in our industry and about our product. From there, it: 1️⃣ Analyzed existing FAQ content and identified gaps 2️⃣ Generated a final list of relevant, high-intent questions 3️⃣ Created new on-brand, product-specific answers for each one, 4️⃣ Automatically structured everything into clean schema markup It’s simple, really: use data on the questions people are actually researching — and create content that answers them clearly, so your brand surfaces more in both answer engines and search engines. The +24% lift came from making our FAQ pages more relevant and answering what people were actually asking and structuring it so search and AI engines could surface it with precision. AI didn’t rewrite the rules here, it just raised the bar for clarity, structure, and relevancy. Oh, and it's a cool way to actually understand what people are asking...and what they want to hear. That’s the playbook. Vivian Hoang from my Growth team and the folks at AirOps will be breaking this down on Oct 8 — I’ll drop the link in the comments.

At brightonSEO last week, our CEO Alex Halliday broke down why visibility in 2025 doesn’t look like SEO in 2015. - Users now spend 2x more time with answer engines than Google. - AI-driven signups are already >8% at brands like Webflow. The signals are shifting too: - Structured, list-driven content gets cited more. - Fresh pages (<3 months old) see 3x more visibility. - Third-party mentions carry 2x the citation power of your own content. To keep up, modern content teams need new AI skills like content engineering and experimentation to move fast and anchor their brand’s messaging. Do you have the right skills in place to compete for visibility in 2025? Want more? Send us a DM to get the full deck.

Traffic is easy to measure. Bottom funnel pipeline is harder (but that’s where the growth is). Smart teams are doubling down on bottom-of-funnel content. This is where buyers are actually making decisions. That’s why we’re hosting a live session on Oct 8 at 1PM EST with: - Ty Magnin (CEO, Animalz) - Vivian Hoang (SEO Lead, Webflow) - Lashay Lewis (Founder, BOFU.ai) Here’s what we’ll cover: ✨ Webflow’s playbook for 5× more refreshes + 40% traffic growth ✨ Animalz’ proven model for growing leads ✨ Case studies from BoFu.ai where content directly closed deals ✨ Practical demos of successful AI workflows for bottom funnel content Live on Zoom, hosted by AirOps Save your spot: https://lnkd.in/ewg6JvTg

Most marketing teams still think of AI as “automation.” But the real shift happens when AI starts recommending actions. That’s the moment Apollo realized marketing could evolve from a reactive cost center into a predictive growth engine. With AirOps, Apollo’s team is now: - Refreshing content in days instead of weeks: Precisely tuned for Apollo’s brand voice and optimized for answer engines. - Turning scattered insights into alignment: Consolidating context from Slack, calls, and internal docs into a Growth Newsletter that keeps the entire org synced on priorities. - Creating content upgrades with precision: Enriching articles with authoritative data and perspective so they get AI-search results and resonate with readers. With AI handling the heavy lifting, marketers can do what they do best: think, create, and lead. Data fluency is now key to all roles. How is AI changing your marketing? See the full op-ed from Marcio Arnecke at the AirOps blog: https://lnkd.in/ev3DeUKQ

Don’t assume once you show up in AI search you’ll stay there. The data tells a different story. We studied 45,000+ citations to see how visibility in AI search really works. Here’s what we found in the latest AirOps report - Fluctuation is normal. ~57% of brands that disappeared in one run resurfaced later. - Mentions matter. Brands that were both cited and mentioned were 40% more likely to resurface. - Consistency is rare. Only 30% of brands stayed visible in back-to-back responses. The takeaway? AI search isn’t static. Keep refreshing your content and prioritizing opportunities for mentions and citations. Get more takeaways & read the full report: https://lnkd.in/eF8JpX-7

Don’t assume once you show up in AI search you’ll stay there. The data tells a different story. We studied 45,000+ citations to see how visibility in AI search really works. Here’s what we found in the latest AirOps report - Fluctuation is normal. ~57% of brands that disappeared in one run resurfaced later. - Mentions matter. Brands that were both cited and mentioned were 40% more likely to resurface. - Consistency is rare. Only 30% of brands stayed visible in back-to-back responses. The takeaway? AI search isn’t static. Keep refreshing your content and prioritizing opportunities for mentions and citations. Get more takeaways & read the full report: https://lnkd.in/eF8JpX-7

Most marketing teams still think of AI as “automation.” But the real shift happens when AI starts recommending actions. That’s the moment Apollo realized marketing could evolve from a reactive cost center into a predictive growth engine. With AirOps, Apollo’s team is now: - Refreshing content in days instead of weeks: Precisely tuned for Apollo’s brand voice and optimized for answer engines. - Turning scattered insights into alignment: Consolidating context from Slack, calls, and internal docs into a Growth Newsletter that keeps the entire org synced on priorities. - Creating content upgrades with precision: Enriching articles with authoritative data and perspective so they get AI-search results and resonate with readers. With AI handling the heavy lifting, marketers can do what they do best: think, create, and lead. Data fluency is now key to all roles. How is AI changing your marketing? See the full op-ed from Marcio Arnecke at the AirOps blog: https://lnkd.in/ev3DeUKQ

Are you prepared for 80% of your human website traffic disappearing? As ChatGPT, Perplexity, and Google AI Mode decide who gets discovered, visibility will depend less on clicks and more on whether your content wins citation. At brightonSEO, AirOps CEO Alex Halliday will share how to turn those AI signals into measurable growth: - The KPIs that prove agent influence - How to secure visibility and pipeline - A practical loop to move from insight to action - How teams are changing fast to meet the moment Details: - Wednesday, Sept 24th at 9:15am PT - Track 3 in the Seaport Ballroom and Foyer If you’re attending, join the session and stop by Booth 23 to keep the conversation going.

How do you get more conversions from your content? Andy Crestodina has spent years exploring this problem. He’s published hundreds of articles, run original studies, and built one of the most trusted playbooks in B2B marketing. Tomorrow, Andy is going live with AirOps to share how the best B2B teams actually win with content: - They build repeatable systems - They use research + unique POVs to stand out - They adapt promotion strategies for AI search - They measure what matters: conversions + ROI If your team is stuck producing “just more” content, this is your reset. Join us tomorrow! Sept 23 | 2 PM EST | Zoom Save your spot: https://lnkd.in/gZGdjGMy