How to track key website actions with Google Analytics

𝐈𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞. 𝐁𝐮𝐭 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐧𝐮𝐦𝐛𝐞𝐫𝐬? 𝐀 𝐭𝐫𝐚𝐩. Here are 3 metrics you must track: ✅ Engagement Rate ✅ Conversion Rate ✅ Customer Lifetime Value 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞𝐬𝐞, 𝐚𝐧𝐝 𝐲𝐨𝐮’𝐥𝐥 𝐦𝐨𝐯𝐞 𝐟𝐫𝐨𝐦 𝐯𝐚𝐧𝐢𝐭𝐲 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐭𝐨 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡. 📊 #DigitalMarketing #GrowthMarketing #SocialMediaTips #MarketingInsights #DataDriven

Ever feel lost in a sea of marketing metrics? 📊 You're not alone! The key isn't tracking EVERYTHING - it's measuring what matters for YOUR business. Start with these 3 essentials: • Conversion rate (are people taking action?) • Customer acquisition cost (what's it costing you?) • Customer lifetime value (is it worth it long-term?) Remember: data should inform decisions, not cause headaches! What metric matters most to your business right now? Ready to build a measurement framework that actually drives growth? Let's chat about what metrics matter for your business. Book a free strategy call at https://lnkd.in/e-PUjPR7 #marketingmetrics #ROI #datadriven #businessgrowth #digitalmarketing #measurewhatmatters

Ever feel lost in a sea of marketing metrics? 📊 You're not alone! The key isn't tracking EVERYTHING - it's measuring what matters for YOUR business. Start with these 3 essentials: • Conversion rate (are people taking action?) • Customer acquisition cost (what's it costing you?) • Customer lifetime value (is it worth it long-term?) Remember: data should inform decisions, not cause headaches! What metric matters most to your business right now? Ready to build a measurement framework that actually drives growth? Let's chat about what metrics matter for your business. Book a free strategy call at https://lnkd.in/endHe7z5 #marketingmetrics #ROI #datadriven #businessgrowth #digitalmarketing #measurewhatmatters

Boost your business with a Google Business listing! Here's how it can benefit you: 1️⃣ Enhanced Visibility. 2️⃣ Improved SEO. 3️⃣ Customer Engagement. 4️⃣ Trust and Credibility. 5️⃣ Analytics. #GoogleBusiness #GrowYourBusiness #LocalBusiness #SmallBusiness #BusinessListing

Your top 10% of customers are driving 80% of your revenue. But you’re still marketing to everyone the same way… A tech company spending 1700$ per day on ads saw flat growth. Their campaigns were smart, their products were in demand but conversions stayed stuck. Then came a shift: They ran a simple RFM analysis on their customer data and everything changed. 🎯 High-value buyers were moved to loyalty programs. 🎯 Mid-tier buyers got custom email flows. 🎯 Dormant buyers received win-back offers. In 30 days: 20% increase in conversions 25% boost in revenue 15% drop in wasted ad spend Not from working harder but from working smarter. 💡 Most brands spray offers and hope for results but the best ones segment with intention and speak directly to who matters. RFM analysis doesn’t just slice data. It gives clarity on where to focus, who to re-engage, and what to stop doing. 📊 Download the free RFM Excel template from the blog. Link available in the comment section! #Edstellar #BusinessGrowth #RFMAnalysis #CustomerInsights

“Where Are Your Best Customers Actually Coming From?” Spoiler: Google Analytics doesn’t know. If you're not running a structured customer attribution survey, you're guessing—no matter how many dashboards you check. In our latest post, I break down exactly how to design and run a survey that pairs with your existing attribution to reveal what’s really driving your revenue. 📥 Stop wasting budget. Start tracking what works. 👉 Full guide here: https://lnkd.in/gNWV5CGM #DTC #AttributionSurvey #MarketingROI #GrowthStrategy

Google just made Customer Match lists a total game changer - especially for SMBs. 👀 As Rob E. highlighted in his post below, Customer Match can transform your campaigns - as long as you have the data to use it properly. So, why all the hype now? Google Ads recently reduced their minimum Customer Match size from 1000 to 100 - meaning SMBs, or anyone struggling with match rates, can finally tap into Customer Match to: - Target more precisely - Personalize messaging - Maximize every ad dollar 👇 Read our Customer Match guide via the link in the comments to learn how to make your data work for you. Big thanks to Rob E., Sophie Logan, and MD Sallauddin for their expert tips & insights mentioned in the guide 💪

Still paying for reverse-IP and buyer-intent data? Still getting ghosted? We show you how to engage your ENTIRE market — weekly. Without ads. Without cold calls. Without chasing. 👉 https://lnkd.in/e5p7satG #TAMStrategy #SalesTransformation #NoMoreFunnels #DigitalSelling #B2BLeadership

Still relying on guesswork to improve customer support? 🎯 Your enterprise search bar is more than a query box—it's a goldmine of user behavior, content gaps, and agent struggles. But without search analytics, you’re flying blind. From top queries and click-through rates to case deflection insights—analytics unlocks smarter, faster, and more personalized support. Learn how enterprise search analytics can turn data into action. 👉 Read the full blog: https://lnkd.in/gswQnhrx #EnterpriseSearch #CognitiveSearch #CustomerSupport #SearchUnify

Great insights! SearchUnify’s analytics make it easy to turn search data into actionable improvements. I’ve seen firsthand how it helps pinpoint knowledge gaps, fine-tune keywords, content, and intent, optimize top searches, and fuel continuous improvement through the KCS Evolve Loop. Its ability to unify data across platforms, track user behavior, and deliver advanced analytics makes it a powerful engine for refining content strategy and boosting self-service success.