How to Engage Your Entire Market Without Ads or Cold Calls

Hard to swallow pills for most marketers. Attribution tools are just not worth it for most advertisers. They can generate insights when you hit 8-9 figure sales, everything below is just fluff. Pick a analytics tool of your choice. Make sure you got a decent consent & data rate and work with that. It's all you need.

Before you hit "go" on your next campaign, hit pause. ⏸️ A quick pre-launch data check can be the difference between wasted spend and real results. Here's a 5-point checklist to make sure your strategy is built to grow from the start. #GrowthThroughData #MarketingChecklist #DigitalAds #SmartMarketing

My first Data blog on Medium is live 🎉, I did a simple case study with a Marketing Mix Model (MMM). I looked at weekly advertising spends to see what really drives sales. It’s simple, repeatable, and keeps budgets honest. I documented everything (plain English + charts) — link in comments. #Learning #Attribution #Growth #MediaBudget #MarketingAnalytics

Google just made Customer Match lists a total game changer - especially for SMBs. 👀 As Rob E. highlighted in his post below, Customer Match can transform your campaigns - as long as you have the data to use it properly. So, why all the hype now? Google Ads recently reduced their minimum Customer Match size from 1000 to 100 - meaning SMBs, or anyone struggling with match rates, can finally tap into Customer Match to: - Target more precisely - Personalize messaging - Maximize every ad dollar 👇 Read our Customer Match guide via the link in the comments to learn how to make your data work for you. Big thanks to Rob E., Sophie Logan, and MD Sallauddin for their expert tips & insights mentioned in the guide 💪

In financial services, where some sources put the average cost per lead over $650, how are you maximizing efficiency? Intent data significantly boosts marketing performance. Campaigns can see 200+% higher CTRs and 50+% increased lead conversions. It's the key to driving measurable returns and outperforming competitors in a high-stakes environment. Read our latest article to discover the clear, quantifiable benefits of integrating intent data. https://lnkd.in/eMpKGp3T #buyerintentdata #buyerintent #digitalmarketing #growbusiness #financialservices

📌 This post is Part 1 of my Clean Data Series. 💥 Your ROAS might be lying to you… here’s why. Duplicate events can make your campaigns look like they’re performing better than they really are. This leads to bad budget decisions and wasted ad spend. 📊 In this carousel, I’ll show you what duplicates are, how to spot them, and how to fix them for honest, accurate reporting. Have you ever found duplicate events in your tracking setup? Comment below 👇 (Part 2 (Event Inflation) will be live tomorrow—stay tuned!) Update: (👉 Part 2 (Event Inflation) is live now! #DigitalMarketing #EventDeduplication #ConversionTracking #GTM #NiajMorshed

A 𝗵𝗶𝗴𝗵 𝗖𝗧𝗥 is great, right? Well, not exactly ❌ But here’s the truth ... 👉 𝗔 𝗵𝗶𝗴𝗵 𝗖𝗧𝗥 𝗺𝗲𝗮𝗻𝘀 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗶𝗳 𝘁𝗵𝗼𝘀𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗻𝗲𝘃𝗲𝗿 𝗺𝗼𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗳𝘂𝗻𝗻𝗲𝗹. If your campaigns are full with 🚀 amazing CTRs that filled dashboards with traffic, but none of those visitors added to cart 🛒, requested info 📩, or signed up ✍️. The budget was gone 💸, and the business stays unchanged. What matters isn’t who clicks. What matters is 𝗪𝗛𝗢 𝗣𝗥𝗢𝗚𝗥𝗘𝗦𝗦𝗘𝗦. Next time you review analytics, don’t ask: ❌ “How many people clicked?” ✅ “Which campaigns brought visitors who actually moved to the next step?” That’s where wasted spend turns into 𝗿𝗲𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 🙂

Without customer data, most businesses are just guessing. The right data turns random ads into smart, profitable ones. Start collecting yours today so your next ad is smarter, not louder. #Yonilecommunications #Yonasmoh #CreativeMarketing #SmartAds #Businessgrowth #DigitalMarketing

Ever wondered how much impact a strategic shift can have on online sales? Or how reliable is your data? This case study explores the journey of scaling a spare parts business using AI-powered Google Ads, revealing the challenges encountered when GA4 was used for conversion data. It highlights the importance of thoughtful, targeted actions to achieve tangible results. The lesson? Choosing the right data tools is as crucial as the strategy itself. Curious to hear if your business has faced similar data challenges? What strategies have you found most effective? #GoogleAds #DataAnalytics #OnlineSales #DigitalMarketing #AIinMarketing

Most website visitors leave without ever giving you their info. But that doesn’t mean you can’t follow up. With RAEK’s EchoID, we’re helping brands identify anonymous traffic and automatically drop them into tailored email flows even if they never filled out a form. It’s one of the cleanest ways to lower CAC and drive revenue using data you already own. First-party data isn’t optional anymore. It’s the edge.