Women Raise the Game

Latinas are raising the game across sports, science, and beyond. This Hispanic Heritage Month, we’re spotlighting the trailblazers redefining what’s possible. 🎤 Cardi B: Proves she’s more than an artist—she’s a cultural architect, turning every moment from album rollouts to viral stunts (setting a news Guinness world record), life milestones, and record-breaking performances into headline-making events. 🚀 Katya Echazarreta: The first Mexican woman in space, now immortalized as a Barbie role model, showing little girls everywhere that the sky is not the limit. 👧🏽Raquel Reyes: American Girl’s 2026 Girl of the Year, a Latina who DJs, runs a paleta shop, and brings unapologetic, Latina flair to the toy aisle. ⚾ Yedlimar De Jesús: At just 17, she became the first Puerto Rican woman to play on a men’s college baseball team in the U.S., breaking barriers for the next generation. 🏈 Diana Flores: Star quarterback of Mexico’s gold medal flag football team, leading the way as the sport heads to its Olympic debut in 2028. Proof that representation is game-changing. 💖 Original posts from @americangirlbrand, @katvoltage, @dianaflres33, & @19thnews on Instagram

Flashback Friday to an inspiring panel at the Latina Leadership Summit, where our Founder & CEO, Tish Galindo, joined Jennifer Yepez-Blundell, Co-Founder of DRAFTED, Andrea Nucete- Elliott, Co-Founder & CEO of TIY Products, and Moderator Gretel Perera, Director of PR at Expedia Group and President of L500 Inc.. The conversation sparked powerful dialogue around leadership, authenticity, and the future Latinas are shaping across industries. A huge thank you to Expedia Group for bringing this vision to life, and to everyone who joined in person and virtually to make this event such a success. 📸: Lucero Valle #LLS25 #LatinaLeadership #WomenRaiseTheGame

We’re excited to share that our Founder & CEO, Tish Galindo, will be joining the Latina Leadership Summit 2025 in Austin, TX, and virtually on September 19. Hosted by Expedia Group and L500 Inc., this year’s theme, Lead Forward, brings together Latina leaders, executives, and the next generation of trailblazers across industries to connect, share stories, and create pathways for future success. Tish will be featured on a powerful panel exploring leadership, representation, and what it means to thrive as Latinas in today’s most competitive industries. 📍 Austin + Virtual 📅 September 19, 2025 🔗 Register today to join the conversation, https://lnkd.in/gvfSHp-x #LLS25 #Leadership #LatinaLeadership #MadeXUs #WomenRaisetheGame 

Surfer Girls is now streaming on Sports Prime🌊. This is the kind of storytelling the sports world needs more of. This show follows a crew of surfer girls reclaiming their space in a male-dominated sport. It’s fearless. It’s overdue. And it’s a blueprint for what happens when women lead on both sides of the camera. We’re watching, learning, and raising the game together. Original: @togethxr on Instagram #SurferGirls #Togethxr #WomenInSports #CulturalStorytelling #WRTG #RaiseTheGame #RepresentationMatters

Jacy Sheldon of the Connecticut Sun just became one of only four active WNBA (Women's National Basketball Association) players with a signature sneaker on shelves, and she’s doing it with equity on the table. Created in partnership with Latina-owned HOLO Footwear and launched alongside DRAFTED, the “Bubblegum” JS:01 dropped on dickssportinggoods.com, right before W All-Star Weekend. This is what brand partnership looks like when done right: authentic, athlete-led, and built for long-term impact. WRTG is here for it. Original: @holofootwear @connecticutsun @wearedraftedco on Instagram.  #JS01 #WomenInSports #AthleteEquity #LatinaOwnedBusiness #SignatureSneaker #WAllStarWeekend #WRTG #RaiseTheGame

Let’s cut to the data: Women’s sports are the moment and the market. ✅ Half the global population is already interested ✅ Women’s football will grow from 500M to 800M fans in 5 years ✅ 68% of sports fans trust women athletes as authentic endorsers ✅ 1 in 5 women’s sports fans have already made a purchase due to sponsorship For brands, sponsors, and investors, this is a business strategy. We’re proud to keep building platforms that meet this demand and power the future of sports with Women Raise The Game. Original: @togetherxr & @carolinegoals on Instagram #WomensSports #SportsBusiness #MarketingStrategy #WomenInSports #BrandTrust #ConsumerBehavior #WRTG #RaiseTheGame

The Athletes Unlimited Talons just cemented their place in sports history. 🏆 As the first-ever AUSL Champions, they’ve ignited a new era in women's professional baseball, proving what’s possible when investment meets talent, and opportunity meets excellence. We’re celebrating this moment that will inspire the next generation of athletes, fans, and leaders. At Women Raise The Game, we believe in spotlighting game-changers. And today, the Talons just raised the bar for everyone. Original is @espn and @mlb on Instagram #WRTG #AUSL #WomenInSports #SportsLeadership #RepresentationMatters #RaiseTheGame #CulturalFluency #GameChangers

Give women the visibility, platform, and production value they deserve, and the numbers will speak for themselves. At Women Raise The Game, we’re here to amplify the shift because this isn’t just a ratings win. It’s a cultural turning point. Original is @thegistusa on Instagram #WRTG #AUSL #WomenInSports #BroadcastMomentum #CulturalShift #SportsViewership #RaiseTheGame

From Olympic gold to ESPN’s broadcast booth, Jessica Mendoza continues to break barriers in sports media. As a former USA Softball star and one of the most visible Latina voices in sports broadcasting, her presence proves what happens when excellence meets representation. At WRTG, we honor trailblazers like Jessica who make space for the next generation of women in the game.