Mediabrands Content Studio

Content is going to be part of the dialogue at the Beet Retreat LA. We are delighted that Dawn Reese, head of the content studio at IPG Mediabrands will be with us to break it down. https://events.beet.tv/LA

Yes she Cannes and yes she did! We are proud to announce that The Final Copy of Ilon Specht just won TWO Entertainment Lions - Gold and Silver! Huge congratulations to L'Oréal's Delphine Viguier-Hovasse and Olivier MONTEIL, Director Ben Proudfoot, Breakwater Studios' producers, Rachel Greenwald and  ⚡️Kirstin Falk, and TRAVERSE32 producers, Global President Brendan Gaul and Global Head of Production Brett Henenberg. A major shout out and kudos to the team at McCann Worldgroup and executive producers, Daryl Lee, Charlotte Franceries, and julien calot!  And of course, a big thank you to the team at TRAVERSE32 - Olivia Warren, nicole wool, P. Alexander Chodak, Luke Bonzani and Nic Cory who helped make this work and this win a reality. Well done. #LOrealParis #TRAVERSE32 #IPGMediabrands #BreakwaterStudios #McCannWorldgroup

Bravo is the ultimate fandom. From attending BravoCon, to keeping up with every show and learning everything about the storylines and cast, Bravoholics are loyal followers. They're also invested in the businesses their favorite Bravolebrities are building. Kyle Cooke and Amanda Batula of Bravo's Summer House, and Heather Gay of Bravo's Real Housewives of Salt Lake City, are Bravolebrity business owners that have turned iconic moments from their respective shows into real impact for their brands. They were joined by Michael Reidy, Senior Vice President, Ad Sales at NBCUniversal, and Dawn Reese, Global President at Mediabrands Content Studio, who led a fascinating conversation about the unique power of Bravoholics. #CannesLions2025

Thrilled to share that I've been selected as a shortlisting juror for the Entertainment category at this year's Cannes Lions International Festival of Creativity! Being entrusted with this responsibility is truly an honor. This year’s incredible work pushed the boundaries of entertainment marketing and celebrated campaigns that captivated audiences while driving meaningful brand connections. I'm amazed by how the Entertainment category continues to evolve as brands find innovative ways to engage consumers through storytelling, experiential moments, and cultural relevance. It's been inspiring to see how creative minds around the world are redefining what it means to entertain and inspire. Grateful for this opportunity to have contributed to recognizing excellence in our industry. Here's to the power of creativity! ✨ #CannesLions #Entertainment #Creativity #Marketing #Advertising #Juror

What does the term "gamer" bring to mind? Whatever you're thinking, think again! In this latest article on The Drum, Su Ling Chan, General Manager - Strategy at Mediabrands Content Studio, says 80% of online consumers play games, and brands are missing out on a HUGE marketing opportunity by clinging to outdated perceptions. Read the full article and learn how to tap into this diverse and engaged audience: https://bit.ly/4kD21iQ #gaming

Ilon Specht was worth it — and clearly, so was her story. Thrilled to share that The Final Copy of Ilon Specht just scooped 10 Telly Awards — 6 gold, 4 silver — proving once again that powerful storytelling never goes out of style. So proud of the T32 team and our incredible partners! P. Alexander Chodak nicole wool Nic Cory Luke Bonzani Brendan Gaul Brett Henenberg Breakwater Studios McCann Worldgroup Ilene Danuff L'Oréal

IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost

Congratulations to MBCS #Malaysia on being awarded as S.E.A. Creative Agency of the Year! Always top work from Stanley Clement & The Team. 🥉 And many congrats on the impressive haul of 22 wins overall for our IPG Mediabrands APAC network! 🙌 #AOY24 #creative #media #content