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IPG Mediabrands

IPG Mediabrands

Advertising Services

New York, NY 451,702 followers

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About us

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Website
https://www.ipgmediabrands.com/
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York, NY
Type
Public Company
Specialties
Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising

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Updates

  • View organization page for IPG Mediabrands
    IPG Mediabrands

    451,702 followers

    View organization page for UM Worldwide
    UM Worldwide

    134,765 followers

    Our US teams joined fellow UMers around the world last week for our inaugural Stand Against Bland Day! Global Chief Creative Officer Rob Hersey kicked off our “Ways to Smash Bland” morning sessions by sharing what it takes to produce unforgettable work, followed by IPG Media Lab’s Tom Trudeau showing how people can use AI to increase efficiency without sacrificing creativity. The day continued with local partner panels focused on sparking bold ideas and rejecting outdated thinking, and in the afternoon, our strategy team members led fast-paced, “Full Color Concept Carousel” ideation sessions. Our U.S. Town Hall and Happy Hour capped off an inspirational, invigorating event. Thank you to our partners at FOX Advertising in Detroit, SiriusXM Media in NYC, and Warner Bros. Discovery in Los Angeles for helping us make our Stand Against Bland Day extra memorable! Erin Akselrod - Quintana Marcy Greenberger Sarah Power Denise Smith Andrea Cardamone Chris Portella Kristin Scheve Brendon Volpe Tom Lucido Shelby Johnson Rory Glantz A.J. Storinge Kevin Langdon

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      +15
  • View organization page for IPG Mediabrands
    IPG Mediabrands

    451,702 followers

    Mark your calendars! Joe Cerone, our EVP, Local Investment, will be speaking at the NAB Show New York on October 22nd! He'll join the panel "Advertising Leaders on Thriving in 2026," sharing his insights on optimizing multiplatform TV advertising for expected growth. This is a must-attend session for anyone looking to stay ahead of the curve in the media buying world! Register here: https://bit.ly/3Kx3kTl #Mediabuying

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  • View organization page for IPG Mediabrands
    IPG Mediabrands

    451,702 followers

    Don't let media planning be an afterthought! In his recent article in The Drum, Mark Sytsma, Initiative's Head of Growth Strategy, stresses the importance of integrating audience planning with your core business strategy. He challenges businesses to move audience planning upstream, and highlights how understanding and engaging future customers is crucial for success in the long-term. Explore how AI can accelerate audience exploration and enable smarter media decisions by checking out the full article: https://lnkd.in/e6ZyRJ65 #MediaPlanning

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  • IPG Mediabrands reposted this

    View organization page for IPG Mediabrands Canada
    IPG Mediabrands Canada

    8,674 followers

    Today marks Canada's fifth National Day for Truth and Reconciliation. It is a day for us to recognize and commemorate the legacy of residential schools, honouring survivors and children who never returned home, as well as their families and communities. Last week we hosted Jesse Wente, an acclaimed First Nations writer, speaker and cultural leader, for a conversation on Truth and Reconciliation. Thank you to Jesse for joining us for this impactful discussion and a special shout out to the Amazon Ads team for their partnership at this event.

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  • IPG Mediabrands reposted this

    View organization page for Interpublic Group (IPG)
    Interpublic Group (IPG)

    201,597 followers

    We’re proud to share that Bayer has selected Interpublic as its global partner for media, creative and production across some of the world’s most iconic self-care brands — including Aspirin, Claritin, Bepanthen, Alka-Seltzer and more. This landmark win reflects the strength of the IPG ecosystem and the dedication of our teams. Together with Bayer, we will deliver smarter media, breakthrough creative and agile production to accelerate growth, deepen consumer trust and build meaningful connections worldwide. Read more in Ad Age: https://lnkd.in/edwPSygx

  • IPG Mediabrands reposted this

    View organization page for MAGNA Global
    MAGNA Global

    16,026 followers

    In partnership with Instacart, MAGNA Media Trials’ latest study, From Browsing to Buying: Targeting That Converts, explores the impact of retail media data across brands of all types. The research shows that leveraging retail media data can significantly enhance brand performance. Brands that use this data experience a 22% lift in ad recall and a 150% increase in message recall, proving its effectiveness in driving engagement and long-term impact. Retail media data not only expands reach but also accelerates brand growth by enabling more precise targeting and fostering stronger connections with active shoppers. Read the full report on magnaglobal.com: https://lnkd.in/eK_uSEbg

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  • IPG Mediabrands reposted this

    View profile for Susan Kingston-Brown
    Susan Kingston-Brown

    Global Brand President, UM

    Today, our One UM UM Worldwide community will come together across the globe to build big ideas and team energy to continue to embed Full Colour Media and continue to be an agency that dares to be different: Today is a day dedicated to our agency philosophy & 'call to action': Stand Against Bland Day. In a world where AI and automation risk compounding sameness, the greatest danger isn’t rejection, it’s indifference. At UM, we believe difference is what drives growth, meaning, and impact for brands. That’s why we Stand Against Bland. What excites me most is seeing how our teams are bringing this philosophy to life in their own unique ways. In UM London, we’re hosting a creativity workshop with Global Street Art to inspire bolder thinking. In UM Australia, the day will be woven into their OPEN House platform with panels and media partner activations. Our UM Worldwide USA teams are embracing a full day of ideation, showcases and collaboration to fuel bold thinking and creative impact.  From Lodestar UM India’s jingle to Malaysia’s culture speed dates, and UM APAC Thailand’s live SAB workshop, every market is making this day their own, and I couldn’t be prouder of how our people are epitomising anti-bland in their approach.   I want to take a moment to thank every team around the world for the energy, creativity, and passion you’ve poured into this day. From the incredible ideas I’ve already seen in action this morning in our APAC markets, to everything I know is coming up over the next 24 hours across Europe and the Americas, you’re showing what Full Colour Media looks like in action. Stand Against Bland Day is a catalyst for us to keep challenging norms, embracing complexity, and creating the kind of bold, vibrant work our clients deserve - work that won’t just be noticed, but remembered. To everyone across UM Worldwide: thank you for personal commitment and energy to make this mission real and tangible for our people and our clients. Together, we are Full Colour Media. Together, we Stand Against Bland. 

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  • View organization page for IPG Mediabrands
    IPG Mediabrands

    451,702 followers

    Our Global President, Health, Melissa Gordon-Ring, explored the power of online health communities at the #RedditHealthSummit2025! She discussed impactful campaigns and innovation in reaching audiences. Don't miss this insightful interview on shaping the future of health!

    View organization page for Reddit for Business
    Reddit for Business

    31,022 followers

    At the #RedditHealthSummit2025, we asked Melissa Gordon-Ring, Global President at IPG Mediabrands Health, four big questions shaping the future of healthcare marketing: 🩺 Why healthcare conversations on Reddit matter 💡 What makes a good campaign 🚀 How innovation shows up in healthcare ads ✨ One surprising thing she learned from a Reddit community Her answers? Honest, authentic, and even a little unexpected (yes, puppies and perimenopause made the list). 🎥

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