The Change the Board Game coalition is officially launching. We’re in - and you should be too! OBERLAND is a founding member of the coalition because we believe that companies whose boards represent their communities do better for their stakeholders and investors. To that end, Change the Board Game has brought together more than 70 individual leaders and 20 organizations committed to creating accessible boardrooms and working as a collective to advance representation of qualified Board members and candidates by developing the next generation of board talent, finding open seats for candidates who are board ready now, and by continuing to advocate for the best in inclusive sourcing practices. So today we’re calling on all our partners and friends, join us, E.L.F. BEAUTY and many others in the Change the Board Game coalition! Sign up at the link: ChangetheBoardGame.com E.L.F. BEAUTY Tarang Amin Kory Marchisotto North Carolina Agricultural and Technical State University Thane Kreiner, PhD Lola Bakare Toby Wong, CPACC, ADAC Lisa Bowman Ozzie (Oswaldo) Gromada Meza Rebecca Lowell Edwards Julie Zuraw Shama Amalean Skinner, Lisa Topol Drew Train Kate Charles Bill Oberlander Caitlin Pavelle Rossana Pontieri Adriene Montalvo Monica Taylor Anika Chakraborty Meredith Weber, Alexis King Wilson, Mani Schlisser, Laura Moore, Clair Grupp, Kyle Sims, Carina Cain, Brandon Parkes, Meesha Rosa, Marvy Moore Patricia Lizarraga, Heather Marie Spilsbury, Sam Rowlands Pink Chip Latino Corporate Directors Association (LCDA) 50/50 Women on Boards NACD (National Association of Corporate Directors)
OBERLAND
Advertising Services
New York, NY 5,460 followers
Fast Co Most Innovative Company | AdAge Purpose-Led Agency 24/2025 | Silver Cannes Lion 2025 | Effie Award 2025
About us
OBERLAND helps brands make good money. Money which is earned honestly and distributed fairly. So everyone involved can stay involved and thrive for a long time. And we mean everyone. The shareholder, the mail clerk, the supply chain, the community, the customer and the 7 billion other people who don’t know you exist (yes, we can help with that). Our approach creates purpose-driven brands that create value for everyone. Brands that create something people want to pay for, while paying respect to our environment. Paying good wages. Paying their taxes. And paying a big fat dividend too.
- Website
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http://thisisoberland.com/
External link for OBERLAND
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Advertising, Branding, Cause Marketing, Communication Strategy, Advocacy Marketing, Digital & Social Media, Donated Media, Nonprofit Marketing, Purpose Driven Branding, Web, Mobile & App Design, Purpose, PSA, CPG, CSR, Insights, Integrated Marketing, Brand Identity, and Brand Positioning
Locations
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Primary
Get directions
254 Canal Street
Suite 5000
New York, NY 10013, US
Employees at OBERLAND
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Amanda Lee
VP, Group Account Director | Advisor | Nike Alum
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Drew Train
Civil. Disobedient. CEO & Co-founder, OBERLAND | Independent Board Director | Purpose Driven Leader | Accelerating Social Change | Make Good Money
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Caitlin Pavelle
Account Management/Client Service | Client/Business Operations
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Jeffrey Marshall
Advertising/Marketing Executive I Business Development Leader I Growth Strategist I Turning Culture into Commerce
Updates
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OBERLAND reposted this
Inclusive boards shouldn't be the exception. They should be the example. We’re proud that our Board of Directors is 67% women and 44% diverse and that it reflects the community we serve. We are one of only five publicly traded companies that can say this, which shows there’s work to be done. We want to Change the Board Game. 🚀 Over the past two years, we’ve sponsored 40 rising leaders on their board readiness journeys through the NACD Accelerate program. We served the facts with Billie Jean King to highlight the inequity of public companies' Boards of Directors. We launched “So Many Dicks,” a bold campaign based on the insight that there were more Richard, Ricks and Dicks on publicly traded companies than entire groups of underrepresented people. We published the first-of-its-kind Not-So-White Paper, teaming up with NC A&T, and sharing research that draws the correlation between inclusive boards and company performance. We are proud to announce the official launch of the Change the Board Game coalition--backed by over 20 organizations and 70+ individual leaders. New Research conducted by N.C. A&T found additional correlations between gender diversity on U.S. publicly traded Boards of Directors and stronger Return on Equity (RoE). N.C. A&T found that every year between 2018 and 2024, U.S.-headquartered companies publicly listed on the NYSE or NASDAQ with above-average gender diversity on their boards achieved higher average RoE than those with below-average gender diversity, with the average annual outperformance being approximately 256%. We continue to believe that inclusive boards make cent$. We're honored to stand with coalition partners like Pink Chip, 50/50 Women on Boards, LCDA, BCBR and Gaingels who are committed to building more accessible and equitable boardrooms. ✨ There is no one person or company who can make this change alone. Join us in growing the coalition to Change the Board Game. Sign up and learn more here: https://lnkd.in/eGVwzFC3
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What happens when a pro athlete is passionate about access? ⚽️✨ Jess Carter, professional soccer player for NJ/NY Gotham FC and the England Lionesses, is inspiring the next generation of athletes to see no limits. 🏆 In our latest installment of the Show Yourse.l.f. series for E.L.F. BEAUTY, Jess talks overcoming adversity + shares how a pivotal moment in her life, when her coach decided to start an all-girls team, changed everything. The episode spotlights Carter’s journey to the top of women’s soccer + the importance of visibility in women’s sports. Jess is a fierce advocate for equal athletic opportunities for girls — because she knows firsthand what it’s like to nearly lose that chance. 🔥 And she’s not alone. By age 14, girls drop out of sports at twice the rate of boys, largely due to lack of access. We hope you enjoy this episode as much as we enjoyed making it! Tune into the full series on YouTube: https://lnkd.in/ekWUBAHg
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OBERLAND reposted this
Jess Carter’s story is a reminder of why access matters. In our latest Show Yourse.l.f. episode, the defender for NJ/NY Gotham FC and the England Lionesses opens up about overcoming adversity while inspiring the next generation of athletes to see no limits to what they can achieve. 🚀 She also shared how a pivotal moment in her life, when her coach decided to start an all-girls team, changed everything. “I didn’t grow up watching a girls’ football [soccer] team, so I didn’t even know this could be a profession. I just loved the game. Without my coach, who started a girls’ team in my hometown, I may never have known that women’s football even existed. Now I get to be that role model I didn’t have, someone little girls can look at and say, ‘She looks like me, she comes from where I come from, and nothing can stop me from doing the same.’” Jess is passionate about one of e.l.f. Beauty’s core missions: democratizing access. She’s a fierce advocate for equal athletic opportunities for girls — because she knows firsthand what it’s like to nearly lose that chance. And she’s not alone. By age 14, girls drop out of sports at twice the rate of boys, largely due to lack of access. Now a role model who’s changing the game for others, Jess’s story is proof: when we invest in access, we unlock potential. And not just in sports, but in life. Because girls who play, grow into women who lead. ⭐ This episode is a celebration of joy, resilience and the love of the game — as something more than a path to victory, but a reason to stay grounded in who you are. 💗 Watch the full episode here and tune into the whole series on YouTube: https://lnkd.in/eNczBkHw
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CSO Kate Charles kicked off NYC Climate Week with Paul Polman & members of IMAGINE, the global leadership community for sustainability impact!
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In the spirit of NYC Climate Week 🌎 We’re reflecting on our time at the IMAGINE cohort at Oxford where leaders from across the globe gather to work toward sustainability solutions, rooted in the private sector.
Business, campaigning, younger me nearly a priest. 'Net Positive: how courageous companies thrive by giving more than they take' #3 Thinkers50
On behalf of IMAGINE and my Co-Founder Valerie Keller, we are delighted to welcome and celebrate the newest cohort of IMAGINE Leaders. In a moment when the world calls for courageous and collaborative leadership, this group has stepped forward with conviction, building trusted partnerships, igniting fresh ideas, and charting pathways for meaningful change, beginning with their shared time in Oxford. IMAGINE is a global leadership community for impact, bringing together over 200 corporate executives, innovators, investors, and policy makers across sectors such as food and agriculture, fashion, health and beauty, hospitality, and packaging and materials. If you would like to be part of this growing #community of #changemakers, you can nominate or apply for the next Oxford Experience this October. Link in the comments. A heartfelt thank you to our Mission Board, alumni CEO Circle, Faculty and Contributors for co-creating another transformative experience, and to our returning IMAGINE Leaders for continuing to shape and strengthen this movement. #Leadership #Collaboration #Impact Asle Skredderberget - Managing Director & Senior Adviser, North-Link Strategic Communications Fiacre O'Donnell O’Donnell - Sustainability Director, EncircRaphaella Gomes - Founder & CEO, New Gaia Strategies & Investments Raphaella Gomes - Founder & CEO, New Gaia Strategies & Investments Shameek Ghosh - Co-Founder & CEO, TrusTrace Thomas Crampton - Executive Chair, Crampton Blackie Partners Jeanette Coombs Lanot - Sustainability Director, Fragrance & Beauty, CHANEL Kate Charles - Chief Strategy Officer, OBERLAND Kristina Andric - Director, Sustainability Strategic Planning & Excellence, Tetra Pak Carolina Sachs - Founder & Chair, Martas Explorers Pierre Tarik ELIAS (FGF Tek4Good 🌏 IndoPacifique) Elias - Co-Founder, Fair Grade Forests Kristin Hughes - Global Head of Sustainability, Diageo Ebba Grythberg- Former Head of Sustainability, Spotify Emily King- Director, Spira Anna Kilpatrick- Chief Strategy & Impact Officer (Growth), PUR Hillary Miller-Wise - Deputy Director, Bill & Melinda Gates Foundation Steve Schwartz - Director, Salesforce Cyrus Vantoch-Wood- Founder, Insurgent Ltd Josie Fernandez-Marelli - Co-Founder & CEO, Choose Love Philippine de T'Serclaes de T’Serclaes - Group Chief Sustainability Officer, Dassault Systèmes Aisha Raheem-Bolarinwa- Chief Executive Officer, Farmz2u
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More moments from CEO Drew Train + Author Lola Bakare's workshop at Fast Company Innovation Fest! 🚨If Your Brand Isn’t Awake, It’s Dead 🚨 Authentic social impact can lead to commercial success if done right. ✅ Attendees walked away with a playbook to re-ignite their creative and win big in an era where meaningful marketing is a competitive edge. 📈 Responsible marketing isn’t just a trend, it can protect brand equity, earn trust, and build loyalty in a market where consumers demand more. 👆
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OBERLAND reposted this
What happens when a beauty brand teams up with an agency unafraid to turn corporate data into a cultural wake-up call… You get E.L.F. BEAUTY + OBERLAND, the duo behind So Many Dicks—a provocative campaign that exposed more men named Dick on U.S. boards than entire groups of underrepresented people. By doubling down on diversity when others pulled back, they proved bravery means pushing uncomfortable truths into the spotlight—and turning them into action. Join us at Brave Brands on Monday, October 6th, to celebrate this year’s boldest collaborations at the opening luncheon of Advertising Week. https://lnkd.in/eZrdFsZM
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OBERLAND reposted this
Chief Creative Officer & Innovator | 6x Patent Holder | Inventor of Skippable Pre-Roll & Sequential Messaging | Building Platforms that Shift Culture & Business
And they keep coming!!! 10 more women are being sent to Blackweek, this time thanks to our great friends at OBERLAND. They've invested in sending 1- women to Blackweek, proving again that when brands choose action over words, doors open adn futures shift. Every ticket is a chance for someone impacted by DEI cutbacks to be seen, heard, and included in the rooms that will shape what's next. Wer're grateful. We're inspired. And we can't wait to welcome these 10 winners to NYC, Oct 6-9. The winners are listed in the comments. Each winner will receive an email with their ticket, within the next 24-48 hours.
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CEO Drew Train & Author Lola Bakare at the Fast Company Innovation Fest in NYC today leading a Workshop about responsible marketing done right! Hot Take (Aways): 🔥 ✅ Responsible marketers solve problems and tell brand stories effectively. 📖 ✅ It’s not about jumping on every trend, it’s about finding opportunities for brands to make real change. 🔍 ✅ Not only is purpose marketing the informed thing to do, but it can drive sales without even mentioning a product. #FCFestival
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