UM APAC

Stand Against Bland Day at UM Indonesia was a celebration of bold outfits, big laughs, and even bigger ideas ✨ We kicked off with an inspiring session from our leaders Roman & Ayu, sprinkled with games to spark creativity. The energy carried into our workshop, where teams battled it out to win coveted briefs and budgets. Nothing was off limits: yes, even a matcha-flavoured condom or a new money-scented deodorant made it to the board! The room was buzzing with unexpected ideas, fearless thinking, and nonstop laughter. In between, we recharged by exploring the aviary park, interacting with animals, boosting our endorphin levels, and returning refreshed. By the end of the day, we weren’t just entertained, we were energized and ready to bring this boldness into our Q4 campaigns. Proud to be part of this global movement, joining UM offices worldwide in saying loud and clear: we stand against bland. #StandAgainstBland #momentUM UM Worldwide UM APAC IPG Mediabrands Indonesia

Welcome to UM #StandAgainstBland Day! In our industry, it can be tempting to deliver “safe” work — tick the boxes, meet the deadline, move on. But in Hong Kong and Taiwan, where culture moves at lightning speed and competition is fierce, safe simply isn’t good enough. That’s why today, we unite globally to reject sameness, celebrate difference, and embrace Full Colour thinking in every idea, every campaign, every conversation. To my teams: thank you for refusing to settle, even when the pressure is high. To our clients: thank you for trusting us to push past “just okay” and go for bold! UM Worldwide UM APAC IPG Mediabrands APAC IPG Mediabrands Hong Kong

Stand Against Bland!  UM had a day of great inspiration, learning and stepping out of our comfort zone as bland is the biggest threat in this AI era. SAB means we take risks in order to create better work for our clients and build more exciting careers for ourselves and our teams. I am echoing UM global president Susan Kingston-Brown's message that UM embraces the freedom to challenge the status quo, in order to show up differently as an agency while building brands that matter. Let's SAB for our clients, for ourselves and ad industry.

Today at UM, we are celebrating #StandAgainstBland Day with our annual Open House event at Sydney! We have opened our doors and invited 140+ Media Partners for a day of great inspiration, learning and engagement, in order to challenge the status quo and create meaningful work for our clients. It’s been an epic day of #FullColour, and a thank you to our Clients and Media Partners for leaning in. Melbourne, you’re next!