AirOps

Our mission at AirOps is simple: help teams win AI search. But AI search isn’t about chance. It’s about knowing which opportunities matter most and acting on them faster than the competition. That’s why we launched Opportunities. For the first time, brands can move from AI search insights to prioritized actions in one system. Teams at Webflow, Descript, Ramp and more are already using Opportunities to: • Track visibility insights to see exactly where they stand • Prioritize the most relevant content opportunities • Refresh, create and engage onsite and offsite to drive real growth Cut the noise and focus on the opportunities that matter most. Now live in AirOps. Book a demo to learn more.

Don’t assume once you show up in AI search you’ll stay there. The data tells a different story. We studied 45,000+ citations to see how visibility in AI search really works. Here’s what we found in the latest AirOps report - Fluctuation is normal. ~57% of brands that disappeared in one run resurfaced later. - Mentions matter. Brands that were both cited and mentioned were 40% more likely to resurface. - Consistency is rare. Only 30% of brands stayed visible in back-to-back responses. The takeaway? AI search isn’t static. Keep refreshing your content and prioritizing opportunities for mentions and citations. Get more takeaways & read the full report: https://lnkd.in/eF8JpX-7

Don’t assume once you show up in AI search you’ll stay there. The data tells a different story. We studied 45,000+ citations to see how visibility in AI search really works. Here’s what we found in the latest AirOps report - Fluctuation is normal. ~57% of brands that disappeared in one run resurfaced later. - Mentions matter. Brands that were both cited and mentioned were 40% more likely to resurface. - Consistency is rare. Only 30% of brands stayed visible in back-to-back responses. The takeaway? AI search isn’t static. Keep refreshing your content and prioritizing opportunities for mentions and citations. Get more takeaways & read the full report: https://lnkd.in/eF8JpX-7

Most marketing teams still think of AI as “automation.” But the real shift happens when AI starts recommending actions. That’s the moment Apollo realized marketing could evolve from a reactive cost center into a predictive growth engine. With AirOps, Apollo’s team is now: - Refreshing content in days instead of weeks: Precisely tuned for Apollo’s brand voice and optimized for answer engines. - Turning scattered insights into alignment: Consolidating context from Slack, calls, and internal docs into a Growth Newsletter that keeps the entire org synced on priorities. - Creating content upgrades with precision: Enriching articles with authoritative data and perspective so they get AI-search results and resonate with readers. With AI handling the heavy lifting, marketers can do what they do best: think, create, and lead. Data fluency is now key to all roles. How is AI changing your marketing? See the full op-ed from Marcio Arnecke at the AirOps blog: https://lnkd.in/ev3DeUKQ

Are you prepared for 80% of your human website traffic disappearing? As ChatGPT, Perplexity, and Google AI Mode decide who gets discovered, visibility will depend less on clicks and more on whether your content wins citation. At brightonSEO, AirOps CEO Alex Halliday will share how to turn those AI signals into measurable growth: - The KPIs that prove agent influence - How to secure visibility and pipeline - A practical loop to move from insight to action - How teams are changing fast to meet the moment Details: - Wednesday, Sept 24th at 9:15am PT - Track 3 in the Seaport Ballroom and Foyer If you’re attending, join the session and stop by Booth 23 to keep the conversation going.

How do you get more conversions from your content? Andy Crestodina has spent years exploring this problem. He’s published hundreds of articles, run original studies, and built one of the most trusted playbooks in B2B marketing. Tomorrow, Andy is going live with AirOps to share how the best B2B teams actually win with content: - They build repeatable systems - They use research + unique POVs to stand out - They adapt promotion strategies for AI search - They measure what matters: conversions + ROI If your team is stuck producing “just more” content, this is your reset. Join us tomorrow! Sept 23 | 2 PM EST | Zoom Save your spot: https://lnkd.in/gZGdjGMy

See you tomorrow with Kevin Indig? Drop your questions below!

We are BEYOND excited to extend our work with the brilliant team at AirOps! ✨ WTSPartner renewal ✨ WTSFest Portland After Party Sponsor ✨ WTSFest Philadelphia Exhibitor AirOps shows you how you stack up in AI search, tells you exactly what to prioritize, and helps you take action with quality content fast and at scale. WTSers have been buzzing about AirOps in our Slack channels, on socials, and even in a few speaker presentations! As a WTSPartner over the past 6 months, they've supported us with: ⭐ Free access to their AI marketing expert cohorts ⭐ Amplifying members through their content ⭐ Sharing helpful resources ⭐ & much more! A huge THANK YOU to Allison (Ally) Rubin, Eoin Clancy, Josh Spilker, Nicole Nearhood, Oshen Davidson, Steven Male, & the entire AirOps team! 💜

2023: ChatGPT is a toy. 2024: ChatGPT is looking legit. 2025: ChatGPT is bigger than ever (6.8B visits in the US alone). Kevin Indig’s take? ChatGPT is a runaway train. That means… - Prompts 10× longer than Google queries. - Outbound clicks up +3,496% YoY. - Conversion rate that’s already higher than Google. And most important: AI isn’t killing search: it’s expanding it. Kevin (ex-Shopify, G2, Atlassian) is joining AirOps live to talk about what this shift means for CMOs, SEO leaders, and growth teams. Thursday, Sept 18 @ 2pm ET Want to learn how to win visibility in the new battleground between Google & ChatGPT? Register now: https://lnkd.in/eA4qAryK

Last week, I had the chance to chat with Eoin Clancy for the AirOps “Lessons from the CMO” series. It was the perfect chance to take a step back and talk about how quickly marketing is changing - the most significant, and exciting, shifts I have seen in my career. Turning bold ideas into reality is core to the CMO role. As Eoin and I discussed, the marketers who are making the greatest impact truly aren’t afraid to rethink end-to-end ways of working with AI. If you’re interested in where content marketing and AEO are headed, give this a read—and check out the webinar, too. 📰Read the article here: https://lnkd.in/gy7vYj8R  📹Watch the webinar here: https://lnkd.in/gkwuHRXs