- 🌱 Build communities from zero — Joomla!, Dutchento/Meet Magento (600+ attendees), CRO.CAFE (200+ episodes), Spryker enterprise community
- 🎤 200+ conference talks across 26 countries on community, commerce, and experimentation
- 🧠 Cognitive psychologist — I bring behavioral frameworks to community design
- 🤖 AI automation workflows (n8n, Ollama, local LLMs)
- 🏠 Self-hosted infrastructure & privacy-first tools
- 🌐 Open source community models
I tinker with many (AI, self-hosted) tools, automate workflows, and occasionally break things in interesting ways... 😅. I don't write code professionally, but I do have a deep understanding of technology ecosystems and translating community intelligence into business outcomes.
🌍 I'm based in The Netherlands 🇳🇱 and my personal website is at gui.do
- Still A/B testing your buttons? You need to think (much) bigger...
- 5 Guiding Principles to NOT F#%K up Modern B2B Commerce
- Composable Commerce & Packaged Business Capabilities
- Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce
- Growth strategies for the future of B2B commerce
- Why becoming a Marketplace should be your Next Big Initiative
- Persuasive E-commerce
- BigTech independence update: cleaning house for local AI
- A practical guide to building your own antifragile tech stack
- Start building Anti-Fragile communities, your community deserves it
- Ditching "One community idea per month": Our hackathon path to 80+ community projects
- How I reduced my BigTech dependencies in 2025 (and why you should too)
And that for someone who's is not even a developer! :D
