At Simon-Kucher, sustainability is more than a goal, it’s part of how we work every day. Meet Mary(Mengyu) Zhao, one of our ESG Captains in China, who leads by example. From encouraging energy-saving habits to promoting simple swaps like reusable handkerchiefs, Mary connects colleagues through shared purpose and drives meaningful impact in our workplace. Her story reminds us that change starts small, but grows powerful when people come together. Read more about Mary’s journey here: skp.link/zwfs #SKPeople #ESG #BetterGrowth #Sustainability #SKLife
About us
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With nearly 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist. (Legal notice: https://www.simon-kucher.com/en/legal-notice) -- Terms of use: Simon-Kucher's official LinkedIn page is run by Simon-Kucher & Partners Strategy & Marketing Consultants (SK). This is a public forum and we welcome your comments, thoughts and insights. However, all posts are regularly monitored and SK will remove, hide and/or delete any that are found to be abusive or deemed inappropriate for this page for whatever reason, including content that is deemed none compliant with LinkedIn’s User Agreement (https://www.linkedin.com/legal/user-agreement). This includes the banning and reporting of users who are deemed to be non compliant with the above expectations of Simon-Kucher. All comments, visuals, links to other digital pages and other type of material posted by followers on this site ("User Content") do not necessarily reflect the opinions or values of SK, its employees, partners or affiliates. SK does not represent or warrant the accuracy of any statement or product claims made here, is not responsible for any User Content on this site and does not endorse any opinions expressed on this page.
- Website
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https://www.simon-kucher.com
External link for Simon-Kucher
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Bonn
- Type
- Privately Held
- Specialties
- Strategy, Marketing, Pricing, Sales, and Digital
Locations
Employees at Simon-Kucher
Updates
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How is prevention reshaping the future of self-care? Join Clemens Oberhammer and Christian Rebholz on October 14th as they present key insights from this year’s Better Health 2025 Report. Discover how shifting consumer behaviors, prevention-driven mindsets, and AI are transforming the industry; and what it means for your business: skp.link/vy6z #BetterHealth #Prevention #ConsumerHealthcare #SelfCare #AIinHealthcare #HealthInnovation
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Pricing isn’t just about numbers, it’s about psychology. Small pricing changes can increase conversion rates, create perceived value, and drive higher margins. But which tactic works best? Utilize our insights on pricing psychology to maximize your revenue: skp.link/yy14 #PsychologicalPricing #PricingExcellence #RevenueManagement #Profitability #ConversionOptimization #BehavioralEconomics
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Generative AI is reshaping how companies sell, market, and price. In our latest webinar “Innovating Commercial Operations: The future with Generative AI”, our experts Michael Tatschl, Patricia Faur, and Kersten Schütze explored how leaders can turn AI hype into measurable business impact. Watch the full recording here: skp.link/0s16 Key insights include: - Proven use cases across sales, marketing, pricing, and customer value management - Common AI traps companies must avoid - Why change management and governance matter more than technology alone #GenerativeAI #CommercialExcellence #DigitalTransformation #SimonKucher #SimonKucherEvent
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Excited to see Shikha Jain, Partner and Head of Consumer for North America, featured in Business Insider! Shikha shared insights on the psychology of brand loyalty, highlighting how consumers see loyalty programs not just as a way to earn perks, but also as a status symbol and a gateway to exclusivity. Read the full article here: skp.link/j3x0 #SimonKucher #BrandLoyalty #ConsumerInsights #ConsumerBehavior
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The fastest-growing segment in the toy industry isn’t kids. It’s adults. From limited-edition collectibles to digital-first buying journeys, this shift is changing how products are priced, marketed, and designed. What does it mean for manufacturers, retailers, and brands? Read the full article in the first issue of “The Growth Blueprint”: skp.link/xhec #TheGrowthBlueprint #SKMagazine #ToyIndustry #ConsumerBehavior #Kidults #PricingStrategy #DigitalCommerce
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Retail success isn’t about buying low and selling high. It’s about brand strategy. If you don’t define your position, the market will and that’s risky. The most effective retailers orchestrate assortment, promotions, marketing and execution into a clear identity. Without a strong retail brand strategy, you risk blending into the background. The best don’t just sell products, they sell relevance. Read more: skp.link/5ywf #RetailRevenueManagement #Profitability #PricingStrategy #ConsumerBehavior #BrandStategy #Consumer
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AI isn’t just a reporting tool but a strategic enabler. It can empower teams to respond swiftly to market fluctuations in order to protect margins and capitalize on emerging opportunities. Find out how to leverage AI to stay ahead of tariff volatility today: skp.link/l6qq #SKTariffs #PricingStrategy #Leadership #Inflation #B2B #RevenueGrowth
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Procurement automation is moving fast from retail to wholesale. Margins, pricing, loyalty – everything is on the line. Read what our experts have to say on the rise of Agentic AI in B2B procurement and sales, and how wholesalers can stay ahead. skp.link/l510 #AgenticAI #B2BInnovation #WholesalePricing #FutureOfB2B #Procurement #Automation
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Healthcare providers that lead with strategy in digital patient engagement are gaining more than just patient loyalty. They’re unlocking new revenue streams, reducing operational pressure, and turning patient expectations into measurable growth. Read blog 1 of our 3-part series to discover how: skp.link/legz #BetterGrowthinHC #Digital #PatientEngagement #HealthcareProviders #AIinHealthcare
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