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Consumer Packaged Goods

News and updates on Google Cloud products and services for the consumer packaged goods (CPG) industry.

News in short

A quick take on updates, announcements, resources, events, and learning opportunities from Google Cloud in one handy location. Updated weekly.

How Mars Wrigley uses agile media experiments to measure sales lift with EPAM and Cortex Framework

By Danielle Brannon • 3-minute read

Where’s the beef? For São Paulo’s agricultural secretariat, it’s on Cloud SQL for SQL Server

By Michel Martins da Silva • 6-minute read

Streamline digital commerce with the Integrated Commerce Network from Kin + Carta

By Robbie Clews • 5-minute read

Consumer Packaged Goods

Reckitt: Unifying consumer data with Google Cloud

By Bastien Parizot • 4-minute read

How B2B digital commerce will unfold in 2023

By Michael Scholz • 4-minute read

Looking back at Retail’s Big Show: Google at NRF 2023

By Ishan Khandelwal • 1-minute read

L’Oreal enables a global developer workforce with secure cloud development environments

By Antoine Castex • 5-minute read

Beating inflation: 5 tips for retailers heading into the holidays

By Vikas Jain • 6-minute read

SAP on Google Cloud

Accelerating SAP CPG enterprises with Google Cloud Cortex Framework

By Giusy Buonfantino • 5-minute read

Consumer Packaged Goods

Using data advocacy to close the consumer privacy trust gap

By Reggie Wideman • 4-minute read