A version of this article was previously published by Google’s Keyword blog.
Shopping comes with lots of questions: How do I choose a pair of hiking boots? Will these pants look good on me? If I buy this today, will the price drop tomorrow?
At Google I/O in May, Google introduced a new shopping experience coming to AI Mode with inspiring visuals, smart guidance, and reliable product data. We’re even giving shoppers a virtual dressing room and a new agentic checkout experience, so they can act quickly to make a purchase when the price is right.
Shoppers can find exactly what they’re looking for
Our new AI Mode shopping experience brings together Gemini capabilities with Google’s Shopping Graph to help shoppers browse for inspiration, think through considerations, and narrow product choices. The Shopping Graph now has more than 50 billion product listings, from global retailers to local mom-and-pop shops, each with details like reviews, prices, color options, and availability. Shoppers know they’re getting fresh and accurate information they can trust, because every hour more than 2 billion of those product listings are refreshed on Google.
AI Mode helps shoppers find exactly what they’re looking for.
Here’s an example of how this experience works for shoppers.
Say you tell AI Mode you’re looking for a cute travel bag. It understands that you’re looking for visual inspiration, so it will show you a beautiful, browsable panel of images and product listings, personalized to your tastes. If you want to narrow your options to bags suitable for a May trip to Portland, Oregon, AI Mode will fan out its query. This means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then uses those criteria to suggest waterproof options with easy access to pockets. The new right-side panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands.
These shopping features are coming to AI Mode in the U.S. in the coming months.
Shoppers can use AI to easily buy when the price is right
When a shopper has decided on a purchase, our new agentic checkout will help them easily buy at a price that fits their budget. They can simply tap “track price” on any product listing and set the right size, color (or whatever options they prefer), and the amount they want to spend. They can also keep an eye out for a price drop notification and, when they’re ready to buy, confirm the purchase details and tap “buy for me”. Behind the scenes, we’ll add the item to the shopper’s cart on the merchant’s site and securely complete the checkout on their behalf with Google Pay. This agentic checkout feature will be rolling out in the coming months to product listings in the U.S.
Shoppers can get notifications when products are available at the price they want to pay.
Shoppers can try clothes on themselves, virtually
It can be hard for shoppers to envision how they’ll look in new styles and trends when shopping online, especially if they want to step outside their comfort zone. Our virtual try-on technology has led the way in helping shoppers imagine how clothes could look on different body types. Now you can virtually try on apparel from billions of listings before you buy, just by uploading a photo.
Shoppers can upload a photo of themselves to see how clothing looks on their bodies
The “try on” experiment has rolled out in Search Labs in the U.S. This state-of-the-art technology is the first of its kind working at this scale. Powered by a new custom image generation model for fashion, it understands the human body and nuances of clothing — like the ways different materials fold, stretch, and drape on a variety of bodies. These subtleties are preserved when applied to poses in your photos. The result is a try-on experience that works with photos of you.
When shopping for shirts, pants, skirts, and dresses on Google, shoppers can simply tap the “try it on” icon on product listings. From there they can upload a full-length photo of themselves — and within moments, they’ll see how that wedding-season maxi dress or playful shirt for their next vacation looks on them. Looks can easily be saved or shared with friends for a second opinion.
AI is taking shopping in Search into a new phase, where shoppers can truly ask — and shop — for anything.
A shopper uses the “try it on” feature to see how a black maxi dress would fit.
