By joining the Google Partners program, you get access to the training,
support, and resources to set your clients up to succeed and help your company
grow and stand out in the industry.
Become a partner by signing up with
your company’s Google Ads manager account.
Partnership that drives success
Education & Insights
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Education & Insights |
Member
|
Partner
|
Premier Partner
|
|---|---|---|---|
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Product education & certifications Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training. |
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Customised account recommendations Get tailored recommendations to help improve your clients’ Google Ads campaigns. |
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Annual industry report Discover insights, analysis and industry trends from Google to help inform business decisions and campaign strategy for clients. |
Recognition & Rewards
|
Recognition & Rewards |
Member
|
Partner
|
Premier Partner
|
|---|---|---|---|
|
Competitions & rewards Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise — and drive success for your company and clients. |
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Promotional offers Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits. |
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Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry. |
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Directory Get discovered by advertisers searching for companies like yours through the Google Partners directory. |
Access & Support
|
Access & Support |
Member
|
Partner
|
Premier Partner
|
|---|---|---|---|
|
Google Ads support Discover how to get the most out of Google Ads and find the support you need with the Google Ads Help Center. |
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Executive experiences (Invitation only) Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching, and thought leadership content. |
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Dedicated account support (Invitation only) Dedicated strategic and sales support for most Premier partners, based on market and business size. |
Discover three tiers of partnership
The Google Partners program offers three tiers of participation — Member,
Partner, and Premier Partner — each with its own comprehensive set of benefits
and opportunities to further deepen your relationship with Google.
-
Member
Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.
How to become a Member
Sign up for the Google Partners program with your company’s Google Ads manager account. -
Partner
Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.
How to become a Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications). -
Premier Partner
Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year* — making it the most exclusive tier of the program.
How to become a Premier Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications) to be among the top 3% of Partners.
*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.
The value of the badge
With the Google Partner badge, you’re able to showcase your Google Ads
expertise to clients and stand out in the industry.
A partner program designed for real results
Join the Google Partners program today
Grow your Google Ads skills, help your company stand out, and drive results
for your clients.
Sign up with your company’s Google Ads manager account.
Sign up with your company’s Google Ads manager account.
Frequently asked questions
The Google Partners program is designed for advertising agencies and third
parties that manage Google Ads accounts on behalf of other brands or
businesses.
The program is active in over 60 countries and is available in 43 languages. It offers thousands of Google partners strategic benefits focused on education and insights, access and support, and recognition and rewards. There are three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen relationships with Google. Learn more about the tiers and benefits by visiting the Benefits of the Google Partner program page.
The program is active in over 60 countries and is available in 43 languages. It offers thousands of Google partners strategic benefits focused on education and insights, access and support, and recognition and rewards. There are three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen relationships with Google. Learn more about the tiers and benefits by visiting the Benefits of the Google Partner program page.
Advertising agencies and third parties that manage Google Ads accounts on
behalf of other brands or businesses can participate in the Google Partners
program. Google Partners are companies who are participating in the program
and who have met the 3 Partner requirements categories of Performance, Spend
and Certifications. View the detailed requirement categories and thresholds
for each category by visiting the
How to become a Google Partner or Premier Partner
help page.
To become a Google Partner, your company must join the Google Partners
program and then meet the 3 requirement categories of Performance, Spend and
Certifications. The Partner requirements are checked on a daily basis. View
the detailed requirement categories and thresholds for each category by
visiting the
How to become a Google Partner or Premier Partner
help page.
Becoming a Google Partner means that your company is recognized for your Google ads expertise; maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. Get step-by-step instructions on how to sign up for the program by visiting the Sign up for Google Partners help page.
Becoming a Google Partner means that your company is recognized for your Google ads expertise; maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. Get step-by-step instructions on how to sign up for the program by visiting the Sign up for Google Partners help page.
To become a Google partner, there are 3 requirement categories that need to
be met to earn the Google Partner badge and become a Google Partner:
Performance, Spend, and Certifications. The Google Partner requirements are
checked on a daily basis. View the detailed requirement categories and
thresholds for each category by visiting the
How to become a Google Partner or Premier Partner
help page.
There is no cost to join the Google Partners program. Get step-by-step
instructions on how to sign up for the program by visiting the
Sign up for Google Partners
help page.
Google Premier Partners are top performers that meet the Google Partner
requirements and are in the top 3% of participating companies within a given
country (determined annually).
Companies need to meet the Google Partner requirements and be in the top 3%
of participating companies within a given country (determined annually) to
become a Google Premier Partner. View the factors that determine the top 3%
performers by visiting the
How to become a Google Partner or Premier Partner
help page.
There are 3 requirement categories that need to be met to earn the Google
Partner badge and be a Google Partner: Performance, Spend, and
Certifications. The Google Partner requirements are checked on a daily
basis. View the detailed requirement categories and thresholds for each
category by visiting the
How to become a Google Partner or Premier Partner
help page.