Consumer Insights
Learn how to market to the predictably unpredictable customer.
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The new rules of influence: Rethinking the consumer journey
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Retail reset: 5 quick wins for challenging times
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The new video-buying model: From assembly line to dynamic cycle
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Cannes 2025 takeaways: What marketers, creators, and the data reveal
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Unlocking the 80/20 rule: How to build customer lifetime value
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Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
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Put influence maps at the core of your marketing strategy. Here’s how
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Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Connect with customers throughout their increasingly complex journeys
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The rise of refurbished tech: How marketers can drive sustainable consumer choices
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