The Wild West of AI: Risks and Trends in Data Privacy

View profile for Lauren Volpi

Transforming how brands manage data privacy.

It feels like the wild west right now with AI. I have tennis friends dropping their latest match scores into ChatGPT to determine if they will get bumped up next USTA season. My kids talk to Alexa like she is their encyclopedia, DJ, weather reporter and sharing her preferences for favorite colors and sports teams as if she is their playmate. Our marketing team is using AI to generate personalized at scale, recommend website and 3rd party content to boost our GEO, build custom product demos, and target high intent contacts with 1:1 ads. But there is a flip side to all the data that is being collected by AI and risks to individuals and businesses. 📈 By 2027, more than 40% of AI-related data breaches will be caused by the improper use of (Gen)AI across borders. 📒 Gartner's Hype Cycle for Privacy underscores the evolving landscape of data privacy, emphasizing that these lapses are no longer solely regulatory issues but encompass broader risks impacting a brand's reputation and revenue. Explore more on the evolving trends in data privacy here: [Gartner Hype Cycle for Privacy](https://lnkd.in/grGU8hq7) 📒 💲 🔒 #AI #DataPrivacy #Gartner #TechnologyTrends DataGrail

Alison McCauley

2x Bestselling Author, AI Keynote Speaker, Digital Change Strategist . . . I focus on how AI can help us be better at what we do best.

3w

Lauren, this is such a huge challenge that pretty much every organization is struggling to get their arms around. Thanks for sharing, just forwarded this report to some that friends that need to take a closer look at it--

To view or add a comment, sign in

Explore content categories