Senior Vice President, Sales and Marketing

American Management Association (www.amanet.org), a world leader in talent development, is looking for a Senior Vice President of Sales and Marketing. As a key member of AMA’s executive leadership team, the SVP of Sales and Marketing will lead the development and execution of AMA’s growth strategy. The SVP will oversee P&L for AMA’s seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.

Responsibilities include:

• Establish and manage a multi-faceted budget with full P&L responsibility.
• Shape AMA’s revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
• Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
• Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA competitively within the leadership development and training market.
• Represent the voice of the customer in executive discussion and decision-making.
• Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
• Cultivate executive-level relationships with key accounts and strategic partners, ensuring high retention, expansion, and customer lifetime value.
• Drive brand positioning and thought leadership to reinforce AMA’s relevance in a competitive and evolving landscape.
• Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.
• Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
• Promote a culture of accountability, agility, and excellence across all levels of the Sales and Marketing organization.
• Other related duties.

Qualifications include:

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• Minimum 15 years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
• Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
• Proven expertise in leading integrated marketing organizations and complex sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
• Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally.
• Experience in learning, consulting, or membership-based organizations strongly preferred.
• Travel in accordance with business need.

More about American Management Association at amanet.org

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