Senior SEM Manager (Remote)

Company Description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor, a leading advertiser in the comparison and affiliate marketing industry, is looking for a Sr. SEM Manager to lead a team of media buyers focusing on one of Forbes’ business verticals. Reporting to the Director of SEM, this role will be responsible for driving the day-to-day strategy, execution and success of the buying team.

Along with a proven track record of driving growth in profit and revenue, Forbes Advisor is looking for a candidate who exhibits deep expertise in SEM and has a clear understanding of current SEM best practices. Additionally, the successful candidate will demonstrate strong analytical problem solving skills and the ability to work closely with the Business Development team to identify new revenue opportunities.

The ideal candidate will have a strong comfort level with the affiliate marketing business model and experience managing accounts with several million dollars in monthly marketing spend.

Responsibilities

• Accountable for achieving the performance targets for your portfolio ad accounts
• Provide regular reporting and performance updates to the Leadership Team
• Direct and support your team members in the day to day marketing operations
• Set and track quarterly goals (OKR framework) for both yourself and your team
• Work with other functional groups within the company to drive SEM success (revenue operations, CRO, content, data)
• Collaborate with peers to ensure learnings are shared and applied throughout the marketing organization
• Build and maintain a strong relationship with the BD team
• Drive team innovation through consistent testing, both on campaign and landing page experiences
  
  

Requirements:

• 7+ years of experience managing Google SEM campaigns with a consistent track record of results
• Deep knowledge of SEM fundamentals and best practices
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set
• Self-starter who can work independently without the day-to-day involvement of the Director of SEM
• Strong analytical and critical thinking skills
• Strong communication, organizational and collaboration skills
• Strong excel skills with the ability to tie data together from various sources
• Comfort working in fast-paced high-accountability environments
  
  

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.