Director of Sales – West

At PSA Security, culture isn’t just a buzzword—it’s who we are. We’re a close-knit team who live out our core values of passion, integrity, boldness, and service every day. You’ll find us celebrating one another with quarterly and yearly awards, enjoying complimentary Friday lunches (and the occasional breakfast or dessert spread), and coming together for potlucks and community service projects like building 100+ backpacks each summer for students in need or hosting a holiday canned food drive. Halloween is our biggest holiday—our legendary costume competition gets fierce—and our office vibe is laid back, collaborative, and empowering. We encourage tough questions, bold ideas, and genuine connections. We also take care of our people with a competitive salary and comprehensive compensation package that includes medical, dental, vision, 401(k) with match and safe-harbor contribution, tuition reimbursement, paid parental leave, and PTO. If you’re looking for more than just a job—and want to be part of a team where you’re seen, celebrated, and supported—you belong at PSA!

Salary range $75,000 - $100,000 annually plus commission.

Job Summary

Professional Security Alliance, Inc. dba PSA, The PSA Network, and Edge located in Westminster, Colorado, is the world’s largest systems integrator consortium. We are currently seeking a dynamic candidate for the role of Director of Sales – West Region. This role will be responsible for supporting day-to-day sales for 7 U.S. states & 1 Canadian province. This position requires the ability to work cross-functionally with other departments, travel significantly and a strong desire to work in a fast-paced environment. This position will be based in the Western territory. This hands-on position is perfect for someone who wants to develop this role by taking ownership and driving revenue.

We offer a competitive salary and comprehensive compensation package which includes base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees.

Essential Functions

• Manage all functions of customer relations as it relates to sales for assigned region
• Manage all facets of the relationships with new and existing owners / members to grow their business
• Achieve monthly, quarterly and annual sales targets
• Work with members to convert to owner status
• Develop and execute annual sales plan to increase business with owners and members in the territory
• Work with Inside Sales & Customer Success team to onboard new owners / members & increase sales
• Work with PSA vendors & solutions providers to grow their business with owners / members
• Work with members of PSA management team and PSA staff to promote all products, services & strategies offered by PSA to all owners / members in the territory
• Travel to visit PSA owners / members, PSA events, trade shows, etc., as directed by VP of Sales
• Communicating with clients and gathering information about a project’s scope, budgets and timelines
• Meeting with inside sales account executive to discuss clients’ goals, progress and outcomes
• Providing pricing / quotes for clients on an as-needed basis
• Reporting and recording all sales activities in a CRM system
• Qualifying inbound requests for quotes and following-up on opportunities
• Organizing regular client meetings to ensure excellent customer service
• Holding virtual demonstrations with technology partners with an end goal of educating our customers
• Collaborating with decision makers to identify opportunities and develop ideas that deliver sales results
• Uncovering and understanding a customer’s needs
• Outbound phone calls to existing customer base and newly acquired customers
• Become technically knowledgeable regarding technology partners that PSA represents
• Identify key target accounts to increase sales to represented vendors
• Work with PSA team to increase sales to members and owners of PSA companies
• Attending all company and sales department meetings as requested
• Other duties as assigned. Employees are required to follow all job-related directives and perform other tasks as requested by their supervisor
  
  

Minimum Qualifications & Experience

• 5+ years demonstrated successful sales experience preferred
• Wholesale distribution experience is a plus
• Sales experience in video surveillance, access control, alarm & life safety industry a plus
• Self-starter with excellent communication skills
• Excellent phone skills, including cold calling
• Exceptional customer service skills and ability to overcome objections
• Competitive to achieve results
• Proven track record in creating new business relationships
• Proficient in MS Office, NetSuite CRM and online collaboration & training platforms
• Excellent time management skills
• Ability to prioritize tasks and self-manage daily workload
  
  

Travel

• Significant travel (50-75%) required including travel to select events / meetings several times per year
  
  

Personal Characteristics

• Honesty and Integrity
• Ability to manage multiple priorities at one time
• Superior customer/client focus
• Ability to communicate in a professional manner with team members at all levels of the organization
• Ability to prioritize, organize and plan workload effectively
• Ability to learn quickly, multitask and perform under deadlines
• Must work well in a team environment and/or with little supervision
• Positive attitude and ability to work in a fast-paced environment
  
  

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Information

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

About PSA Security

PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations.

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