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NYC Alliance Company LLC is seeking a visionary and strategic Director of Marketing to lead our marketing efforts and elevate our brand presence in the market. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that drive customer engagement, enhance brand awareness, and fuel revenue growth. You will work closely with cross-functional teams to align our marketing objectives with overall business goals.
Key Responsibilities:
Develop and implement innovative marketing strategies that align with company objectives and drive growth
Lead and inspire a high-performing marketing team to achieve ambitious goals and foster creativity
Conduct market research and analysis to identify customer insights and emerging trends
Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and print
Manage the marketing budget and ensure optimal allocation of resources to achieve marketing objectives
Collaborate with product development and sales teams to ensure alignment and effective go-to-market strategies
Measure and analyze the effectiveness of marketing initiatives to optimize performance and drive results
Build and maintain relationships with key stakeholders, including media outlets and industry partners
Stay current with industry trends, best practices, and emerging technologies in marketing
Brand Strategy & Growth - Proven ability to capture core brand identity and translate it into high-impact strategies that rapidly accelerate awareness and deliver measurable business outcomes
New Brand Launch - Specializes in building and scaling new brands from inception to market leadership by capitalizing on emerging trends to establish a distinctive and defensible market position
Requirements
Proven experience as a Marketing Director or similar role, with a strong track record of successful marketing campaigns
In-depth knowledge of marketing principles, digital marketing strategies, and analytics
Exceptional leadership, team-building, and mentorship abilities
Strong analytical skills with a data-driven approach to decision-making
Excellent communication and interpersonal skills
Ability to think strategically and execute meticulously
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred
8-10 years of progressive experience in marketing, with at least 5 years in a leadership role
Experience in the retail industry or related sectors is a plus
Benefits
Competitive compensation packages
Medical, Dental, Vision, FSA
Retirement Savings Plan Match
Summer Fridays
Discounts and More!
Annual Salary $150,000
The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience
Seniority level
Director
Employment type
Full-time
Job function
Other
Industries
IT Services and IT Consulting
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