Young & Laramore

Smart people. Smart research. Smart questions with smart answers. #Unreasonable2025 was a smashing success—and a revealing look at the science of consumer behavior. Thanks to all our speakers for sharing your expertise, to Cummins Inc. for sponsoring the event, and to our attendees. We hope you got as much from today as we did. Our speaker lineup today was incredible: Alix Barasch, Cait Lamberton, Abigail Sussman, Carolyn Yoon, Keith Wilcox, Manoj Thomas, Michael Lewis, Tom Denari, and Kari O’Neill.

#Unreasonable2025 kicks off in just a few minutes. For those in the crowd, we hope you’re as excited as we are for a day packed with industry-leading research, practical insights, and expert advice. We’re excited to host representatives from dozens of #brands, learn more about #consumerbehavior, and hear from all our speakers: Alix Barasch , Cait Lamberton , Abigail Sussman , Carolyn Yoon , Keith Wilcox , Manoj Thomas , Michael Lewis , Tom Denari, and Kari O’Neill. Cummins Inc.

Predicting the future is somewhat of a pseudoscience. But anticipating #consumerbehavior on a large scale is possible when we look closely at the brain. Coming Sept, 26, Carolyn Yoon (University of Michigan) draws on neuroscientific research to show how brain responses can predict market-level outcomes, from crowdfunding campaign success to purchasing choices, in “Neuroforecasting: Leveraging Brain Signals to Predict Market Outcomes.” Hear from Carolyn—and more #customerbehavior experts—at #Unreasonable2025, sponsored by Cummins Inc.: https://lnkd.in/gceDtCUV

Are you down with digital? Brilliant with a media buy? Good with turning “to-do lists” into “done lists?” Maybe you’re our next digital media planner/buyer. Send us an app: https://lnkd.in/e4NK8J86

People aren’t really driven by facts and figures. They’re driven by emotional, instinctive, non-rational factors.   So while we could tell you that you’ve got seven days left to buy tickets for our fifth annual one-day event, where seven academics and two Y&L experts come together to give you countless insights and meet people from dozens of incredible brands all in under eight hours—we won’t.   Instead, we’ll just say this: #Unreasonable2025 is almost here. And we promise, you don’t want to miss out. https://lnkd.in/gceDtCUV

Our Schoolhouse environment reminds us to stay curious, creative, sharp. But it’s also just cool. So cool that it made Ad Age’s list of the most out-of-the-ordinary offices on the scene. https://lnkd.in/gPkuHZQS

The evolution of strategy. The secret to great insight. And the joy of being in the business. Tom Denari joined Nate Spangle for an episode of the Get Indiana. podcast, where they talked all things advertising—including the upcoming #Unreasonable2025 conference. Listen in: https://lnkd.in/efvjntAp

Corporate Social Responsibility (#CSR) is a big deal in today’s markets. But there’s a difference between feel-good gestures and initiatives that actually drive purchase intent. On Sept. 26, Abigail Sussman (The University of Chicago Booth School of Business) uses behavioral science and real-world brand examples to talk about effective CSR in “From Purpose to Purchase: Understanding How CSR Moves Customers.” Join Abigail and an array of other #marketing research experts for #Unreasonable2025, sponsored by Cummins Inc... Tickets on sale now: https://lnkd.in/gceDtCUV

Walker has been in the business of change for 85 years. But their brand needed a future-forward approach. So we helped them build a new look and feel complete with a bold palette, a streamlined website, and a new tagline: “Making change make sense.”

Value. Risk. Urgency. All these big feelings in the marketplace often boil down to little #numbers and the way they make customers feel. Keith Wilcox (Mays Business School - Texas A&M University) joins us Sept. 26 to talk numbers (and how they affect consumer decision-making) in “Numerical Persuasion: How Framing Numbers Influences Consumer Behavior.” Learn more about the #psychology of numerical presentation—and a host of other factors behind consumer choice—at #Unreasonable2025, sponsored by Cummins Inc. Tickets are on sale now: https://lnkd.in/gceDtCUV