Element Three

Translating a retail icon into a commercial brand means harnessing great creativity, vision, grit, and a deep understanding of your customer. In this episode, John and Kyler sit down with Iain Lanivich, Head of Brand, Creative, and Content at Ford Pro, to explore how he helped build the Ford Pro brand from the ground up. Coming from an #agency background, Iain shares the surprises and challenges of operating in a corporate system not always built for creativity, and how he found ways to make it work anyway. Listen through the links in the comments.

Solving national challenges doesn’t always require going big. It might mean going local too. Adam Keane reveals how Fourward Upfitting came to life from a simple question between friends: “What if we did this together?” By connecting regional upfitters who know their markets inside and out, they built a national network that delivers with local speed, consistency, and care. On this episode of Why You Win, Adam breaks down how shared expertise and a common vision are reshaping the fleet upfitting landscape across the country. Full episode link in the comments.

We are looking for a Senior Performance Marketing Manager to join our growing team. This individual will lead the charge in driving measurable marketing outcomes for our clients—combining strategic marketing expertise with hands-on campaign execution to help clients generate more leads, optimize conversion rates, and build sustainable marketing systems. Head to the link in the comments to learn more or apply.

Excited for this one! A great opportunity for someone who loves data and finding those hidden insights that turn into real, actionable ideas. Check it out: https://lnkd.in/dJ59NzUs

We're hiring! Our team is looking for a Senior Manager of Marketing Analytics. This role combines hands-on technical expertise with strategic leadership to deliver bulletproof client insights while building scalable infrastructure for our growing agency. Interested in helping drive real impact for our B2B2X clients? Head to the link in the comments to learn more.

We're excited to announce that our founder and owner Tiffany Sauder has been honored on IBJ Media's Indiana 250 list of the most influential leaders in #Indiana. Tiffany has long been known for her deep commitment to brand-building, business performance, and talent development at Element Three and has continued to create impact in new ways through her Life of And Podcast. Learn more about the announcement and Indiana 250 list through the link in the comments.

What does the next wave of motorcycle customers look like? On the latest episode of Why You Win, we were joined by veteran sales leader Chris Peterman to discuss just that—alongside how today's #powersports OEMs and dealers are navigating pricing changes, product training, and shifting consumer expectations. Chris lays out a playbook for OEM-dealer data sharing, all-in demo programs and a fun-first company culture—right down to closing up shop early for group rides so everyone remembers why they fell in love with motorcycles. Listen through the links in the comments.

Innovation thrives when you focus on building connections. In the next episode of Why You Win, Brad Fruth talks about how, as a recovering IT guy, he never imagined that the true core of innovation would be about building relationships, not just systems. He explains how understanding what motivates people and aligning those motivations with business goals can lead to unexpected successes. Brad highlights the importance of listening and engaging with others to drive meaningful change in an organization. Listen through the links below.

It is always better to understand how the customer uses the product. Ron Luttrell talks about how some electric vehicle #manufacturers created anxiety by focusing on range rather than how customers truly use the product. Ron suggests shifting the sales approach to focus on how EVs can fit seamlessly into daily life rather than relying on a number that may cause hesitation. Tune in for more on how to reshape marketing to fit the real needs of the consumer on the newest episode of Why You Win.

Customer success starts with open communication. Ron Luttrell explains how both dealers and OEMs must work together to better understand and meet the local market’s needs. By fostering better communication and utilizing dealer advisory councils, OEMs can make data-driven decisions that drive sales and growth. In this episode of Why You Win, Ron emphasizes the importance of collaboration to create a unified strategy for success. Catch this latest episode through the links in the comments.