Upscale AI

Upscale Studio is the easiest way to make, run and measure performance TV creatives. In this new walkthrough, you'll see how DTC brands are using Upscale Studio to turn existing content into high-performing streaming TV campaigns—with full creative, media, and measurement in one AI-powered platform. Here’s what’s inside: ✅ Upload your brand assets 🎬 Instantly generate multiple TV-quality creatives 📺 Launch across CTV + YouTube 📈 Track what drives lift, visits, and purchases Brands like Lalo, Branch and fatty15 are already seeing the impact—and this is just the beginning. 📽️ See the AI TV ads developed with Upscale Studio: https://lnkd.in/eSGsmY_W 👇 #StreamingTV #PerformanceMarketing #CTV #DTCbrands #AIads #UpscaleAI

It’s officially October 👻 T-minus 60 days until BFCM. Are you ready? This is the biggest shopping window of the year, and the brands that win are the ones that show up with performance-driven creatives. 📊 Here’s the unlock 👉 your BFCM discounts, promo codes, and offers don’t just live on Meta. You can easily layer them into your streaming ads with quick voiceovers, on-screen codes, and seasonal hooks, turning promos into scalable performance. If you still need fresh BFCM creatives that drive traffic and sales, we’ve got you covered. ✔️ ⚡️Get started today so your streaming ads are ready to launch before the rush hits—don’t let missing creative hold you back this season ❗️

Most DTC brands think of streaming retargeting as a safety net for abandoned carts. The smarter play? Treat it as a growth lever. 🎯 Use it to spotlight new arrivals, build creative arcs that progress from lifestyle to offer, and measure impact by tracking lifts in site visits and repeat purchases. Done right, it’s about creating momentum with the audiences that already have your attention. See how you can use CTV retargeting to turn browsers into buyers👇🏼

At nvp capital, we believe we’re at an inflection point for commerce enablement with AI. Across the value chain—from advertising and marketing, to demand planning, merchandising, category management, compliance, and beyond—AI is unlocking a new wave of possibilities powered by multimodal data and rapidly improving models. We’ve made three investments in this space, and we’re excited to bring them together with a select group of founders and leaders from top-performing Shopify brands for an intimate dinner in New York—an evening of shared insights, sharp conversation, and strong connections over a phenomenal meal at the L’Artusi Supper Club on October 22nd. Some of the amazing brands joining us: 💍 Mejuri , 💪 David Protein, 😎 Lemmelive, 🚀 AYO Foods, 🏥 Care+Wear, 💧 Cure Hydration, 🔑 Drink Key, and 🥄 Little Spoon. If you’re leading a DTC brand and want to join, please DM me—we have a few spots left 🥂 🍝 Sam Rotner David Roger Kevin Weatherman

Good food + good company = an amazing night 🌠 DM Kevin Weatherman for a spot at the DTC founders table 🍽️

📈This Desk Riser creative delivered over $300k in purchase value with a ROAS of over 7.5x. By showing the customer the exact product they are considering purchasing, the savviest brands drive better performance with SKU-specific retargeting. What made it work: 🎥 Built from existing video assets + AI 🔍 Product-specific details showcased clearly 🤝🏼 Influencer content to highlight authenticity 💻 Demo video to show product usage 🛍️ A CTA to drive urgency This is a great example of why SKU-specific content paired with timely offers wins on streaming. See more details of the campaign👇🏼

Audience-first, test-and-learn is how streaming scales. We’re thrilled to see this message resonate and to help more brands put it into practice. 🤝🏼

Where DTC leaders gather, ideas get served. 🍽️ Last Thursday, Upscale AI partnered with Opensend and Rep AI to host an intimate dinner at Wolfgang Puck, bringing together an amazing group of DTC brand leaders to share a meal, a drink, and great conversation. Francesco Gatti | Jeffrey B Talasazan | Aron Vuijsje | Jillissa Drayton | Allie Rose | Taylor Groseclose | Gabriel Wirz | Zena A. | Anastasia Postolati | Laura Loughran | Adam Tracht | Paula Belatti | Vlad Verchenko | Jasmine Rayonia | Drew Himel | Eddie Maalouf Over the next few weeks, Upscale AI will be hosting more dinners in NYC, continuing to create space for founders, marketers, and operators to connect. Some brands who will be joining us: 💪 David Protein 💍 Mejuri 😎 Lemme 🏥 Care+Wear 💧 CURE 🔑 KEY Energy Drink 🥄 Little Spoon If you’re leading a DTC brand and want to join one of our upcoming dinners, please DM Kevin Weatherman! We’d love to save you a seat. 🥂

What if your next growth channel isn’t Applovin or TikTok, but streaming TV powered by AI?🤔 One of the big themes Herman Yang unpacked on Making Performance Work on Streaming w/ Matt Bahr from Fairing: the type of creative that actually drives performance on streaming TV. 💡 Influencer-style social content works 🤝🏼 ️ the same authentic, UGC content that resonates on TikTok or Instagram also performs well on the big screen. Product-specific ads win mid–bottom funnel 🏆 when consumers are already in-market, clear product features, value props, and social proof help tip the scales. Creative fatigue is real 🚨 we’ve all experienced it: the same ad on repeat until it blends into the background. Variety of fresh angles, testimonials, and review quotes keep ads fresh. At the end of the day, performance on streaming isn’t about one “perfect” creative, it’s about keeping things new, relevant, and true to what your audience needs at that moment. ✅ Catch the full session + whitepaper for best practices in the comments ⬇️ Happy Friday!

⏰ Starting in 30 minutes! Herman Yang will be unpacking the frameworks from our latest whitepaper Making Streaming TV Work for Performance Marketing with Matt Bahr from Fairing in today’s webinar. 📈 If you’ve been curious about how DTC brands are using AI to turn streaming into a performance channel, this is your chance to hear it live. You’ll learn: 🎨 How to scale creative diversity with AI 📈 Frameworks for measuring ROAS on TV 🎯 Smarter targeting with first-party + zero-party data Register now before we kick off. ⬇️