Profound’s cover photo
Profound

Profound

Technology, Information and Internet

Be more visible in AI Search with Profound.

About us

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search.

Industry
Technology, Information and Internet
Company size
51-200 employees
Type
Privately Held
Founded
2024

Employees at Profound

Updates

  • View organization page for Profound

    17,355 followers

    Profound AI Strategist Josh Blyskal took the main stage at Brighton SEO San Diego 2025 this week. Josh unveiled game-changing insights from analyzing tens of millions of results from Answer Engines like ChatGPT and Perplexity. Brands, gear up: boost your AEO presence with actionable strategies today. Explore the data here: https://lnkd.in/exYPV-yA

    View profile for Josh Blyskal

    Leading AEO Strategy & Research @ Profound

    That's a wrap on Brighton SEO San Diego 2025! Shared some wild data from our analysis of 3B+ AI citations and 250M+ answer engine responses: Reddit citations have been jumping 800%+ (now 8% of all citations). ChatGPT quietly switched from Bing to a hybrid index using SerpApi. And traditional SEO signals like traffic explain less than 5% of AI citation behavior. The most surprising finding: 37% of AI search prompts have "generative intent" - users asking AI to create something, not find something. That's an entirely new search behavior we need to optimize for. Practical takeaways from the data: - Semantic URLs get 11.4% more citations - Positions 5-10 on Google are viable for AI visibility - Listicles and comparative content dominate (25%+ of all citations) - Meta descriptions that "spoil the content" perform better Slides dropping in the comments for those who want to dig into the data. Incredible energy in San Diego as always. For those asking about tracking your own AI visibility or getting access to the citation data we showed: reach out and we'll get you sorted. Already counting down to SEOIRL in Toronto. See you there 👀 Get a demo of Profound here: https://tryprofound.com/

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  • Excited to spotlight our partnership with Nectar, the employee recognition and rewards platform helping companies create cultures where people feel seen, valued, and celebrated. With Profound as their AI Visibility platform, Nectar tracks how HR and business leaders encounter their brand across Answer Engines like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. These insights keep conversations about employee engagement, retention, and workplace culture accurate and aligned with their mission to make recognition simple and impactful. Looking forward to the continued work with the team at Nectar: Tanner Petroff Ian Elmer

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  • Great to partner with Spotlight | Analyst Relations on this report.

    We teamed up with Profound to uncover how GenAI is reshaping B2B discovery. Key finding: 89% of B2B buyers now use GenAI tools to support vendor discovery and selection. That means ChatGPT, Claude, Copilot, and Perplexity are the new “front door” to your brand. And what do they trust most? ✔️ Analyst research ✔️ Peer reviews Our joint report with Profound breaks down how LLMs cite sources, rank vendors, and shape perception. Check out the full report 👉 https://lnkd.in/g4UUYxn9 Learn more: https://lnkd.in/gxRcy8q6 #InfluenceOrchestration #GenAI #Profound #AnalystRelations #SpotlightAR #B2BMarketing

  • Profound’s Trevor Pyle (Product Marketing) sat down with G2's ELT at G2’s Innovation Event to discuss the Profound x G2 Partnership making AI discovery measurable. G2's AI Visibility Dashboard now embeds Profound’s data. See Answer Engines citations with G2 as the source. Pair that with trusted G2 reviews to get a clear AEO starting point and accelerate discovery and brand building. Thank you Godard Abel and the G2 team. We’re excited about this partnership and what’s to come. 

  • Excited to announce our partnership with Marker Collective. Profound powers Marker Collective’s new AI Visibility offering, with Delve as the insight engine. Brands can influence how they appear in AI-generated results and win AI Search. Audits across ChatGPT, Perplexity, Google AI, Claude, Copilot, Grok, Meta AI, DeepSeek. Authority mapping. Multichannel strategy.

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Funding

Profound 3 total rounds

Last Round

Series B

US$ 35.0M

See more info on crunchbase