Whatnot

Vogue Business just named our cofounders, Grant LaFontaine and Logan Head, to their list of 2025 Tech Innovators – among others who are reimagining what the fashion industry can look like with new technology. On Whatnot, that same technology is helping people turn passions into businesses and shopping into community – and we’re growing the team to expand its impact. Want to help shape the future? Join us  → https://lnkd.in/g2gSw2DY https://lnkd.in/g8HTXkyi #WorkandWhatnot #Hiring #LiveShopping #Ecommerce

Hot off the press: Whatnot was highlighted in Wall Street Journal’s Off Duty section this weekend. The article delves into the rise of live shopping apps, showcasing how shoppers across generations are embracing this engaging and interactive way to discover unique deals and one-of-a-kind finds. 💛 The feature also includes quotes and highlights from Whatnot buyers and sellers - 🛍️ One buyer shared how she’s an avid thrifter and recently scored a 90s-era DKNY dress on Whatnot and another buyer shared why she prefers to purchase from live shopping apps like Whatnot - 🎯Whatnot seller Liana Satentstein of Neverworns is highlighted as a resale seller favorite, and Nica Yusay of Fashionica shares how to find the right buyer-seller match - 📱Our VP of Categories & Expansion Armand Wilson offers tips on how to get a personalized experience on the app https://lnkd.in/ewfbBdzB Live shopping is the future of retail. If you haven’t tried it yet, download the Whatnot app today.

Every marketplace knows the new user dilemma: how do you recommend anything to someone you know nothing about yet? We retired Whatnot's heuristics for new user feeds and unified everything into one Machine Learning system. The payoff? Significant improvements to better enhance the new user experience: +10% engagement for new signups Less tech debt, simpler architecture Future ML improvements now lift all users Learn more from our latest Engineering blog post below 👇 https://lnkd.in/ebV9gjkK #MachineLearning #RecSys #Personalization #MLOps

This month, we rolled out tools to help Whatnot sellers connect with buyers more efficiently, key categories to consider exploring, and tips to go live with confidence. 📥 A cleaner inbox with Message Requests, so sellers can keep their inboxes focused 🍪 ⌚Food & Drink and Watches are trending big time with buyers right now 🤳 Go Live with Confidence: Tips to help sellers prepare for their next live show Learn more from our latest product blog post: https://lnkd.in/ejXa_bxW #Whatnot #LiveSelling #ProductUpdate

🪙 The future of coin collecting is live – and it’s happening on Whatnot. What was once a niche hobby is now one of the fastest-growing categories on Whatnot – driven by real-time access, global reach, and a new wave of interactive, community-driven shows. In the past year alone: - 📈 U.S. coin sales on Whatnot are up 167% - 🛒 Orders grew 191% - 👥 Monthly buyers more than doubled - 🌍 Global expansion is booming – with 500% growth in the UK and 1,300%+ in Germany Sellers are redefining what a “coin show” looks like through immersive formats, and digital-first collecting experiences that bring new energy (and new collectors) into the fold. 🗓️ Join us for the first-ever Whatnot Coin Show, August 29 - 31 Celebrating the past, present, and future of coin collecting - live. Check out our latest blog post to learn more: https://lnkd.in/eWPveFjG #LiveSelling #Whatnot #Coins #WhatnotCoinShow

A new nationwide survey of Whatnot sellers reveals how live selling is emerging as a powerful tool for resilience, community-building, and new revenue streams in the current economy. 📊 Here’s what we found: - Nearly 90% of Whatnot sellers are highly optimistic about their economic outlook, and 76% expect to substantially grow their business - Over 40% of Whatnot businesses say live selling brings in more repeat customers over any other channel - More than 1 in 3 brick-and-mortar sellers say their live show sales have exceeded in-store sales over the last three months Many sellers are now hiring, expanding, and building businesses that started with a single live show. Learn more in our latest blog post below.  https://lnkd.in/es6Gc2qG #SmallBusinessLive #LiveSelling #Retail

This week, we announced that we’re expanding our team in Seattle by tripling our headcount with more than 75 new positions across Product, Engineering, Design, and more over the next six months. Seattle is home to world-class builders, and we’re investing meaningfully here to shape the future of shopping. These roles will directly support sellers who turn their passions into lasting businesses every day on Whatnot. 🌟 Be part of what's next → careers.whatnot.com. https://lnkd.in/eVb9V4WS #WorkandWhatnot  #SeattleTech #Hiring  #LiveShopping #Ecommerce

🚀 Whatnot Went Beyond The Con at SDCC 2025  In July, San Diego Comic-Con 2025 became more than just a physical event, it became a platform-wide celebration on Whatnot. With “Beyond The Con,” we transformed SDCC from a convention center exclusive into a global digital experience. While the energy surged in San Diego, sellers across the U.S. streamed exclusive drops, limited collectibles, and unforgettable moments to fans everywhere. 🎉 Key Highlights: 🔥 Over 3,000 shows went live, with 1,100+ sellers bringing the energy 📈 Comic sales more than doubled compared to the previous week — a record-breaking weekend for sellers, creators and artists 💥 Chalice Collectibles crushed it with exclusive Naruto & Frieren Pops that made their global debut on Whatnot 🤝 We partnered with Marvel for a special release of Comic Trading Packs celebrating the launch of Fantastic Four: First Steps, bringing exclusive comics and content to fans both online and live from the SDCC floor 🧱 Pop Mart, LEGO, and Disneyana sellers brought the heat, with major buyer engagement across categories Instead of pouring into flashy off-site activations, we reinvested in our community. Whether it was via fee reduction, in app merchandising or seller booths equipped with branded kits, Whatnot made sure sellers felt seen, empowered, and connected. We didn’t just show up at SDCC, we scaled it. #SDCC2025 #WhatnotLive #BeyondTheCon #Comics #Toys #Collectors #LivestreamCommerce #Marvel #LEGO #PopMart #Disneyana #ComicConRecap

In the U.K., Whatnot is officially the #2 shopping app and a Top 10 overall app! From sports cards to coins, sneakers to handbags, our community continues to shape the future of live shopping. A huge thank you to all our buyers, sellers, and passionate community members for making Whatnot one of the most loved (and most downloaded!) apps in the UK. 🚀 #LifeandWhatnot #Whatnot #LiveShopping #Ecommerce #TopApps

This month, we're recapping the top tools for attracting buyers—and introducing new features to help sellers better understand show performance, communicate more effectively, and turn browsers into loyal customers. 🛍️ Top 5 Features to Attract Buyers From coupons and flash sales to rewards and reduced shipping, these tools are helping sellers turn engagement into growth. Check out the blog post to learn more.  📊 Post-Show Metrics Because the impact of a live show doesn’t end when the stream does. Sellers can now see post-show performance data, giving them clear insight into what worked and where to optimize next time. 💬 A New Direct Messages Inbox Simplified, reliable communication between sellers and buyers—because real relationships drive repeat purchases. See how these updates are helping sellers run their businesses even better. https://lnkd.in/ecUDk78q