Cadent

Last week we unpacked #identitygraphs. This week we’re diving into identity resolution—the technology that powers them. Our subject matter expert, Drew Ortone, breaks down how #identityresolution works, why it’s essential for building accurate customer profiles, and how this technology can transform the way marketers connect with audiences. Check out our latest explainer for a crash course and practical insights. https://bit.ly/4n6ccwZ #digitaladvertising #customerdata

The Upfront is evolving and Cadent's success this year highlights what the market wants: unified audiences across TV and digital powered by Predictive AI.    Our results are clear: - 26% growth in Upfront dollars committed - 12% increase in linear Upfront commitments, significantly outpacing the market - 22 new advertisers participating in the Upfront   As the advertising industry navigates shifting economic headwinds, ongoing fragmentation of audiences, siloed solutions and rising demand for measurable outcomes, our successful Upfront demonstrates the value of a unified platform that bridges linear and digital. Learn more: https://bit.ly/46RAhRP #advertising #upfronts #CTV #linearTV

Football season is in full swing—but it's not too late for brands to get in on the action. There are endless opportunities to engage football fans before, during, and after the games. Discover how Cadent helps brands leverage #omnichannel strategies to connect with football fans throughout the entire season. #CTV #digitaladvertising #DOOH

Fragmentation in #CTV doesn’t have to hold you back. Join Lindsay Teague at AdExchanger #ProgrammaticIONYC as she shares a practical and actionable framework for overcoming challenges in CTV fragmentation. Don't miss this session! 📺 

Live sports capture attention like nothing else—but the action doesn’t stop when the game ends. 🏈🎾 From pre-game hype to post-game highlights, fans are engaged across every screen. Learn how your brand can drive full-funnel impact all season long in our latest blog. https://bit.ly/4njfvRS #CTV #mediaplanning #digitaladvertising

Don't miss Lindsay Teague at AdExchanger Programmatic IO! Join us for our session and gain a practical framework for overcoming challenges related to fragmentation in #CTV. You won't want to miss it! 📺 🖥️ #ProgrammaticIO #adtech #advertising

Yesterday, Cadent wrapped up another exceptional Fierce Pharma Week. A big thank you to all those who joined us—whether onstage for our panels, at our booth, or post-conference. We look forward to continued conversations with our peers in #pharma and #healthcare over the next few months ahead of 2026. See you next year! 👋 🏥

Prost! Cadent is excited to join Adcraft Detroit's Oktoberfest on Wednesday, September 24. We're looking forward to a festive evening with our Detroit partners and peers!

Since joining Cadent as EVP, Sales & Growth Markets, Jeremy Haft has hit the ground running—helping us accelerate growth, especially within #CTV, and strengthening our partnerships with leading #advertisers and #agencies. Hear from Jeremy on why he’s excited about Cadent’s next chapter and the possibilities ahead.

Thanks to our all-star lineup of speakers for joining our panel, From Linear to Connected TV: The Digital Channel Disrupting Pharma Advertising. If you missed it, come by our Fierce Pharma booth to learn more about #CTV and how this powerful channel can enhance your existing #linear strategies and more.