Noble People

T-minus 6 hrs to album release!! 🎧 🧡 One mini mic. A room full of Swifties. Consider this our official marketing case study. - Perfectly executed & deliberate marketing - Creating trends > following them - Versatile music catalogue that inspires feeling - Throwback memories & favorite songs

✨ Heading to Advertising Week New York? Come find us on the Marketplace Stage. 🎤 On Wed, Oct 8 at 10:30AM, our Head of Creativity & Brand, Olivia Young, will join voices from Lyft, ESPN, and Digitas for Beyond Buzz: Immersive Storytelling and The Lyft Effect. They’ll dig into how brands can tap into culture to create moments that actually stick. 🎤 On Thu, Oct 9 at 11:50AM, our Chief Growth Officer, Tom Morrissy, hits the stage for Beyond the Newsroom: Journalists & Media Execs on Their Next Chapter. A sharp look at how media pros are redefining their careers and shaping what’s next. Come say hi. Let’s talk about where bold ideas meet real growth. #AWNewYork25 #NoblePeople #AdvertisingWeek

In honor of Taylor Swift Week and ahead of this Friday’s release of her brand-new album, "The Life of a Showgirl" - we asked one of our hardcore office Swifties, Rebecca Fowler, to do the impossible: blind-rank TSwift albums. Let’s just say… her ranking stirred up some serious internal controversy. Stay tuned for more as we’ll be rolling out more Taylor content throughout the week as we count down to the release of TS12!🧡

Can our Gen Z teammate name these vintage brand logos? 👀 Our last Thump theme was all about rebrands, so we put our host, Caleb Chapman, to the test with some throwback logos. How many did you recognize - and which surprised you the most?

Your culture is what happens when the boss isn’t looking. I was out of town last week, but heard the company meeting was a smash. I think have it. Also we’re hiring PS this is Greg. I keep posting accidentally from the company account instead of my personal one. I think it’s cute. Will either fix on the next one or not.

Last Thursday, we hosted a Bar Mitzvah at the Noble People office — a celebration of coming-of-age, rebrands, and a latke bar. ✡️ Why, you ask? Because it was Thump Day. Thump is our monthly all-agency gathering, held in the heart of the NP office. Born on a Wednesday, bumped to Thursday (CEO had a thing... better for happy hour anyway), where it’s lived ever since. Thump Day. Think less "all hands," more live show. There’s always a host, a monologue, a showcase of what our people have been up to, recurring segments, some updates, and of course... real* sponsors. This month, Caleb Chapman took the mic (and the hoodie) to walk us through the teenage angst of brand rebrands: the glow-ups, the flops, and the ones that just changed fonts and called it a breakthrough. A ~Thumpmitzvah~ if you will. We checked in with our summer party winners, toasted office royalty and pantry hero Sydney Lunsford (expect Chex Mix for days), and watched our “Live Like Greg March (for a day)” crew go full CEO™ with cars, caviar, and canines. We also welcomed new faces and celebrated a round of well-earned promotions for Linda Wichtel, Stefan Toussaint, Luke Finer, and Maxwell Fitzloff. New clients. Strong work. Cold drinks. A holy NP day. A rite of passage. This is Thump. 🐂 See you next month. *not real Caviar consumers: Renata Holmann, Stefan Toussaint, Leah Rainha Gomes, Gina D'Andrea, Alex Nobles

In a world where AI is table stakes, the edge won't come from flawless execution—it'll come from bold thinking. The real advantage for agencies? A culture built to handle fear, metabolize failure, and make faster, braver bets. Execution can be automated. Conviction can’t. 👉 Why risk-taking will set agencies apart, according to Greg March in Ad Age’s Future of Advertising 2030. https://lnkd.in/epNW_KhJ

🚨 Big news from Noble People 🚨 We’re excited to welcome Ben Hurst as our new President, bringing deep experience from evoke, Madison Square Garden, Paramount, and Goldman Sachs. Ben joins at a time of major momentum for the agency: 🏅 AdAge’s 2025 Small Media Agency of the Year, Gold 🏆 Adweek Media Plan of the Year 🔥 8+ new business wins He will focus on scaling our work, deepening client partnerships, and integrating AI into how we think and operate. More on the announcement from LBBonline - Little Black Book here: https://lnkd.in/e866P2jd

Justworks gets what human-first HR really means. We partnered with PREACHER on their latest campaign: For Your People. Noble People led the media strategy and buying, across CTV, linear, digital, social, podcasts, and a national OOH push,  making sure this message met small business owners where they are. From intimate short films to bold OOH, the campaign shows what it really takes to build a team: empathy, hustle, and a sense of humor. It brings Justworks’ promise into focus: human-first in a business built on forms and functions. Big thanks to the teams at Preacher, Justworks, and ours: Melissa Lin, Tyler Booker, Caroline Jinks, Bethany Berg, Kenedi Robinson, Caroline Kline, Tyler Divine, Vi Nguyen, Ted Babcock, Lizzy Marano, Rebecca Fowler, Leah Rainha Gomes, Alex Nobles, Olivia Ortiz, Grayson Hennelly, Stefan Toussaint, Christine Krausman, Mariana Skeadas, Kristin C. and Annie Peterson Read more here: https://lnkd.in/e-Yu6Pcm

🏆 We’re proud to share that our work with Atlassian and Jira has won ADWEEK Media Plan of the Year! Alongside the team at Atlassian Creative Studio, we set out to shift the perception of Jira—from a go-to collaboration tool for developers to a creative team essential. The campaign was built on a sharp insight: only 1 in 4 projects actually get completed, and 95% of professionals are frustrated with their collaboration tools. The problem isn’t a lack of ideas, it’s how they’re managed. “It Starts With Jira” flipped the script, showing polished ideas first, then rewinding to reveal Jira’s role in bringing them to life. We used media to show up in moments of inspiration—commutes, flights, and quiet in-between times—to tell the story behind big ideas. With a category-first United Airlines partnership, Zach Woods’ comedic content series, and storytelling integrations with Spotify and TED, the campaign met creative teams in their everyday moments and rewired how they see Jira. Proud of the work. Proud of the team. Grateful for the win. 🔗 Read the story: https://lnkd.in/gmzx7Wdq Josh Higgins, Robert Lodge, Claire Cook, Winnie J., Tyara Estrada, Heather Hanrahan, Jamie Reilly, Nyakerario Ogora, Allison Arcos, Jesse Beckom III, Monique Barreto, Melinda Michaud, CSM Tracy K., Daniel Filous, Carey Head Adebayo Adeyemo, Renata Holmann, Gina D'Andrea, Caleb Chapman, Stefan Toussaint, Leah Rainha Gomes, Mariana Skeadas, Annie Peterson, Danny Weisman, Olivia Young, and Matt Borchard