Markmonitor

We’re proud to spotlight Elaine, one of our Domain Portfolio Advisors based in China. With a background in intellectual property and over seven years of experience, Elaine views domain names as critical brand assets that must be managed strategically to avoid future risks. She values Markmonitor’s global platform and professional team, which provide the support and expertise to keep learning and growing. Q: How did you get involved with domain management?   🔵 I entered the field of intellectual property seven years ago and initially worked in brand protection, which naturally exposed me to domain management. This experience helped me understand the importance of domain names as intellectual property assets for enterprises.  7年前我进入知识产权领域，最初从事品牌保护工作，这让我自然而然地接触到了域名管理。这段经历让我认识到域名作为企业知识产权资产的重要性。 Q: What one tip would you share about managing domains?  🔵 Domain name management requires foresight and a strategic approach. Rather than viewing domain names merely as technical addresses, they should be regarded as critical brand assets and managed holistically with strong protection measures. This approach helps companies avoid potential future risks and losses.  域名管理需要前瞻性和战略眼光。不能仅将域名视为技术链接，而应将其作为关键品牌资产进行整体管理，并配以强有力的保护措施。这种管理方式有助于企业规避未来的潜在风险和损失。    Q: What do you like best about working at Markmonitor?  🔵 What I like best about Markmonitor is its global platform and professional team environment. Whenever I am faced with complex challenges, I can always rely on support from the expert team. This enables me to learn and grow continuously.  Markmonitor最让我欣赏的是其全球化的平台和专业的团队环境。每当我面临复杂挑战时，总能获得专业团队的支持，这让我能够持续学习并不断成长。 #EmployeeSpotlight #CorporateDomainManagement #TeamMarkmonitor

Is your organization prepared for the next round of dotBrand gTLD applications? The decision to acquire a dotBrand requires significant strategic consideration, cross-functional collaboration, and long-term planning. And our new white paper, "A dotBrand's Journey: The History of .cisco From Application to Current Use Cases," provides an in-depth look at the entire process. Drawing from Cisco's experience and Markmonitor's corporate domain management expertise, this comprehensive white paper offers an examination of the strategic, financial, and operational considerations involved in owning a dotBrand gTLD. Inside, you’ll find information on how to: 🔹 Secure Executive Buy-In: Understand the collaborative framework Cisco used to align Legal, IT, Digital Marketing, and Finance stakeholders. 🔹 Develop Strategic Use Cases: Learn how the .cisco domain evolved from a marketing initiative to a critical component supporting FedRAMP compliance, enhancing security and trust. 🔹 Manage Long-Term Value: Gain insights into Cisco’s chargeback model, designed to offset operational costs and demonstrate the asset’s value across the enterprise. 🔹 Partner for Success: Recognize the importance of selecting a trusted partner to navigate the complex application, launch, and maintenance phases of a dotBrand gTLD. Co-authored by Inga Smith, Business Operations Manager, Legal & Trademarks at Cisco, and Christopher Niemi, Manager, Strategic Initiatives at Markmonitor, this document provides a rare look into the multi-year journey of acquiring and operationalizing a dotBrand domain. Learn from the journey of a worldwide technology leader to determine your own application and use case strategies. ➡️ https://lnkd.in/ecwVXsef #dotBrand #ICANN #NewgTLDs #NextRound

October marks Cybersecurity Awareness Month — a reminder that in today’s AI-driven threat landscape, risks like phishing, spoofing, and impersonation are becoming more sophisticated by the day. The good news? Some of the most effective defenses against these evolving digital threats are surprisingly straightforward and cost-effective. It all begins with your domain portfolio. In our latest blog, we explore practical, high-impact steps to secure business-critical domains and strengthen your security posture without overwhelming your team or budget. 👉 Read the blog: https://bit.ly/4h105Qb #Cybersecurity #DomainProtection #Markmonitor

The September edition of the Markmonitor Newsletter is here! 🗞️ What's the latest in Markmonitor and domain industry news? Click through to read the newsletter and learn more about: 🔹 Com Laude to Acquire Markmonitor in a Landmark Transaction 🔹 Registration Data Policy (RDP) Updates 🔹 APTLD 88 and Domain Management Webinar Updates 🔹 Markmonitor's Q3 2025 New gTLD Report 🔹 DNS Hygiene: Protecting Your Brand From Mismanaged DNS 🔹 .cisco: A dotBrand Journey From 2012 to the Present 🔹 ICANN and Policy Updates 🔹 Strategic Domain Name Portfolios: Gateways to Market Expansion and Revenue Growth 

The latest edition of our New gTLD Report is now available, providing critical insights for brand leaders navigating the evolving digital landscape. As the next round of New gTLD applications approaches in 2026, staying informed is essential for strategic brand protection. 🎯 This quarter's report provides expert analysis on several key topics: 🔹 Focus on Security: A detailed look at Public Suffix Domain (PSD) DMARC and its role in enhancing dotBrand security at the TLD level, providing another layer of protection for your digital assets. 🔹 Industry Spotlight: Christopher Niemi, Manager of Strategic Initiatives, interviews JENNIFER GORE, Executive Director of the Brand Registry Group (BRG), who shares her perspective on the value of dotBrands and the importance of early engagement for prospective applicants. 🔹 Deep Dive Analysis: A comprehensive review of Legal Rights Objections (LROs) from the 2012 New gTLD Program. We examine key trends and outcomes to help organizations prepare for potential challenges in the upcoming application round. Explore the full report to gain a comprehensive understanding of the New gTLD landscape and ensure your organization is prepared for the opportunities ahead. #NewgTLDReport #dotBrand #DomainManagement #BrandProtection #CorporateDomainRegistrar #TeamMarkmonitor #LearnFromTheBest

A new era has begun at Markmonitor. We are pleased to announce that Com Laude is acquiring Markmonitor in a transformative transaction that will create a global powerhouse provider of elevated customer service, advanced enterprise tools and bespoke services for corporate domain customers. For the past 25+ years, Markmonitor and Com Laude have been recognized as the industry’s “white glove” corporate domain experts, providing innovative, security-conscious domain and brand protection solutions for many of the largest and best-known brands and companies worldwide.  Upon closing later this year, Markmonitor and Com Laude will join forces to create a company that is even more focused, more committed, and more capable of serving the needs of enterprise clients; in short, a corporate registrar ‘dream team’ and industry-leading service authority. Read the full announcement: https://lnkd.in/eDt6D-TT #CorporateDomainManagement #BrandProtection #DomainStrategy #Acquisition #Markmonitor #ComLaude

Join us next Thursday, September 25th, at 10 AM EDT for our webinar, “DNS Hygiene: Protecting Your Brand From Mismanaged DNS.” Hosted by Leanne Kenny, Manager, Global Industry Relations at Markmonitor, and presented in partnership with Mohammed Z. and Ivan Hadzhiev, Implementation Consultants at DMARC Manager, a specialist organization focused on DMARC protocol adoption and email-domain security. This webinar dives into the importance of DNS hygiene and the risks of mismanagement. Learn how to protect your domains against unauthorized access, DNS abuse, and emerging threats. They'll discuss: 🔹 Key terms and an overview of today’s DNS security challenges  🔹 Case studies on incidents of mismanaged DNS and DNS dangling 🔹 About the impact of poor domain hygiene and how to prevent it  🔹 Steps to remedy risks and protect your brand Register today 👉 https://lnkd.in/eeTS8d8m We hope to see you there! #DNS #DNSHygiene #CorporateDomainManagement

Meet Ali Freitas, 👋 an Account Manager at Markmonitor whose journey into domain management began with a bold career change. Drawn to the dynamic world of tech and inspired by Markmonitor’s reputation, Ali quickly found her passion in helping clients protect their brands online. What does she value most? The collaborative, supportive culture that makes every day rewarding. From starting as a Sales Associate to growing into an Account Manager role, Ali’s story is a great example of hard work, dedication, and embracing new opportunities.    Q: How did you get involved with domain management? 🔵 I had worked in healthcare before this role, but I was ready for a complete career change and was intrigued by tech sales. When I learned more about Markmonitor, I became really interested in domain management specifically — I love that it’s such a dynamic space, with constant changes in technology, industry rules, and online threats. There’s always something new to learn, and I really believe in the value of the domain management and brand protection services we provide. Knowing about Markmonitor for nearly a year before applying, I already respected the company’s reputation and culture, making it the perfect fit.    Q: What do you like best about working at Markmonitor?    🔵 My favorite part about working at Markmonitor is the people. From day one, the team has been so welcoming, collaborative, and supportive. The group genuinely wants each other to succeed, creating a positive and motivating culture. Everyone is not only talented but also truly kind and approachable, making collaborating and connecting with the team something I look forward to each day.    Q: What has been your biggest accomplishment within your current role?   🔵 My biggest accomplishment has been growing from a Sales Associate into an Account Manager. I started in an entry-level Sales Associate role, learned as much as possible, and worked hard to earn a promotion as an Account Manager at our sister company. Being offered the opportunity to return to Markmonitor as an Account Manager felt like a huge milestone. I’m proud that I started from the ground up and worked my way into a role with bigger responsibilities and my own customers. #EmployeeSpotlight #CorporateDomainRegistrar #TeamMarkmonitor #TeamNewfold Newfold Digital

What does true digital market leadership look like? It starts with a domain strategy that’s as innovative as your technology. 🌟 Last week, Inga Smith, Cisco's Business Operational Manager, Legal Trademarks & Domain Names, joined Christopher Niemi, Markmonitor’s Manager of Strategic Initiatives, to discuss the .cisco dotBrand gTLD's journey from 2012 to the present. Considering applying for a dotBrand domain? 🤔 Get a behind-the-scenes look at Cisco's dotBrand history and utilization as Inga and Chris discuss topics like: 🔹 The History of ICANN's New gTLD Program: Revisit 2012 to learn the lay of the land 🔹 How Did the .cisco dotBrand Come to Be? Learn what business unit requested the dotBrand, what motivated Cisco's dotBrand application, how internal stakeholders got involved, how domains are requested, initial use cases, and more 🔹 Cisco and Markmonitor: Domain management services spanning decades, including .cisco as of 2019 🔹 dotBrand Use Cases: Cisco’s important clients prioritize security — learn how FedRamp and the .cisco dotBrand answer that need 🔹 Advice From a Seasoned Domain Industry Vet: Inga is an expert in her field — watch the webinar to hear her advice for potential dotBrand applicants (including whether or not FOMO should play a part in your application) 🔹 Markmonitor's dotBrand gTLD Services and Support: New dotBrand, same white-glove service you deserve and know from Markmonitor’s domain industry professionals Cisco's experience offers powerful lessons in strategic foresight and execution. Watch the webinar and see how their innovative journey can shape your brand’s path to dotBrand digital leadership and security ▶️ https://lnkd.in/eTAVZnVD #dotBrand #ICANN #NewgTLD #NextRound #BrandProtection #DigitalSecurity #OnlineInnovation #CorporateDomainRegistrar #TeamMarkmonitor #LearnFromTheBest  

Is your brand's digital presence truly secure? 🔒🤔 A proactive domain strategy is non-negotiable. It's time to move beyond traditional defense and embrace a more intelligent, preventative approach. Markmonitor's Shane Layman, Manager, Global Industry Relations, recently sat down with Pinkard Alan Brand, CEO, and Jeanette Eriksson, SVP, Product & Policy, of NameBlock, to discuss the evolution of domain blocking and how it serves as a powerful brand protection strategy. Read the interview to learn more about: 🔹 How Customization is Key: NameBlock's unique model allows you to tailor protection to your specific budget and strategic needs. 🔹 NameBlock's Data-Driven Protection: Solutions like AbuseShield use data from over 100 million abuse reports to identify and block the riskiest domain variants. 🔹 Cost-Effective Defense: Preventing just one infringement can deliver a substantial return on investment. 🔹 Protect Future Brands: Block domain names for not-yet-launched brands or products without alerting competitors, providing a layer of stealth to your market strategy. Read the interview below and contact your Domain Portfolio Advisor to explore how NameBlock's innovative solutions can become a strategic part of your domain management toolbox. https://lnkd.in/eAFuJh5S #NameBlock #DomainBlocking #DomainManagement #BrandProtection #CorporateDomainManagement #TeamMarkmonitor #LearnFromTheBest