International Advertising Solutions

ADVERTISING 101 : What is a Media Planning & Buying Agency? 🧠 Ever wondered how ads end up on your feed, your TV, or a billboard at just the right moment? That’s the work of a media planning & buying agency - like International Advertising Solutions. We help brands reach the right audience, at the right time, in the right place - efficiently and strategically. In our latest post, we break down what media planning and buying really means, and why it matters for brands looking to grow smarter. 📩 Get in touch to learn how we can support your next campaign. 📧 hello@internationaladvertisingsolutions.com 🌐 https://lnkd.in/ehShTUB4 #MediaPlanning #MediaBuying #AdvertisingStrategy #DigitalMarketing #MarketingForGrowth #Marketing #Branding

IAS Marketing Myth Busters 🔍 | Ep. 5 Myth: “Traditional media can’t be targeted.” Reality: Today’s TV, Radio, Print, and OOH can all reach highly specific audiences. From local targeting to niche channels and publications, traditional media offers more precision than most marketers realize. In this Myth Busters edition, International Advertising Solutions reveals how “traditional” channels have evolved with tech and data - delivering relevance, accuracy, and impact well beyond the old perception of broad, mass-only exposure. #MarketingMyths #TargetedAdvertising #TraditionalMedia #DigitalMarketing #AdStrategy #TVAdvertising #RadioAdvertising #PrintAdvertising #OOH #IAS #MythBusters

Discover the secret sauce behind top food brands’ advertising success 🍫🍟🥛 📣 From TV storytelling and iconic OOH, to viral social campaigns, influencer trust, and immersive experiences, each channel plays a unique role in driving awareness, engagement, and action. ✨ At International Advertising Solutions, we don’t just talk strategy - we book, plan, execute, and optimize multi-channel media campaigns that put food brands exactly where they need to be: in front of hungry customers. Whether you’re launching a new product or scaling nationwide, we’ll craft the right media mix to drive measurable growth. 👉 Ready to make your brand the next big craving? Let’s plan your campaign today. 🌐 https://lnkd.in/ehShTUB4 #AdvertisingStrategy #BrandAwareness #DigitalMarketing #OmnichannelMarketing #Food #RetailMarketing

🍴 International Advertising Solutions is heading to the Restaurant & Takeaway Innovation Expo next week! 🥘 🍻 Looking forward to connecting with brands, exploring the latest in food & hospitality, and sharing how smarter media planning can help businesses in this space grow. 📈 For restaurant and hospitality brands, standing out means more than great food and drinks - it means getting in front of the right audience, at the right time, on the right channels. That’s where smart media planning & buying makes all the difference. 🪧 If you’re attending, let's meet! 🤝 #RestaurantInnovation #FoodBusiness #MediaPlanning #MediaBuying #MarketingStrategy #RTI #HOSPOB2B

Ad spend doesn’t look the same everywhere - and neither should your media strategy. 📊 🔎 Expanding into new markets isn’t just about translating campaigns; it’s about translating media behavior. A channel that dominates in one country might barely register in another. The real challenge for global brands isn’t access to data (there’s plenty of that) - it’s knowing how to turn fragmented market realities into a cohesive, effective global strategy. That’s why working with media partners who have on-the-ground local knowledge is so critical. At International Advertising Solutions, our global network of planners and buyers brings both the big-picture strategy and the local-market fluency to craft media mixes that actually resonate. Rather than relying on a one-size-fits-all approach, we tailor strategies to each market - uncovering local dynamics, selecting the right media mix, and scaling campaigns effectively. The result? Smarter investments and stronger impact across every market you enter. 📈 🌍 Because global reach is only powerful when it’s matched with local relevance. #MediaPlanning #MarketingStrategy #TargetAudience #Marketing #MediaMix #Advertising

Still buzzing after SBC Summit? While ideas are still flowing, our big takeaway is: OOH advertising shouldn’t be left out of the performance conversation! Gambling brands often lean hard into affiliates and pure performance, but OOH delivers performance too. Studies show that 62% of people acted after seeing a sports betting OOH ad: 📣 51% spread the word to friends & family 💻 47% visited the website 🛒 41% made a purchase online 📱 30% followed on social media OOH isn’t just branding. It’s a winning bet. Want results like this for your brand? 📈 Learn how International Advertising Solutions can amplify your campaigns. 👉 Contact us here! https://lnkd.in/eCCm7QTe Research: OAAA #OOHAdvertising #SportsBetting #SBC #MediaPlanning #GamblingAds #MarketingResults

ADVERTISING 101 : How is TV Advertising Bought? TV is one of the most powerful ways to reach audiences - but it’s also one of the most complex medias for marketers. From CPM/CPT in the US and UK, to models like CPRP in LATAM or CPS in developing markets or smaller channels; TV is traded in different ways across the world with each approach shaping how costs are set and performance is measured. In this Advertising 101 post, we're sharing a simple rundown of the main buying models. For brands, understanding how TV is bought in each market is the first step to planning effectively. By working with a media planning agency with local expertise, like International Advertising Solutions - you can turn that knowledge into campaigns that are better planned, better negotiated, and better optimised for each market. 🌍📊 #Advertising101 #TVAdvertising #MediaBuying #MarketingStrategy #GlobalMarketing

IAS Marketing Myth Busters 🔍 | Ep. 4 Myth: “Higher advertising budget means better results.” Reality: Spending more doesn’t automatically increase engagement or conversions; in fact sometimes it can do the opposite. Precise targeting and strategic optimization often drive better performance, even with smaller budgets. In this Myth Busters edition, International Advertising Solutions reveals why strategy and targeting are more important than just pouring money into campaigns - and how smarter spending leads to results that truly matter. #DigitalMarketing #AdStrategy #MarketingMyths #ROAS #TargetedAdvertising #SmartSpending

💄 Blend It Like a Pro: The Ultimate Digital Marketing Mix for Beauty Brands. Your audience isn’t on just one platform - they scroll TikTok, shop on Instagram, search on Google, watch YouTube, and discover on Pinterest. A smart beauty brand doesn’t choose one channel - it blends them all. From social storytelling to search intent, video tutorials, and display ads, a multi-channel strategy: ✨ Reaches your audience across the full funnel ✨ Maximizes engagement and conversions ✨ Builds consistent, recognizable brand presence At International Advertising Solutions, we craft integrated strategies tailored for beauty brands, ensuring your products show up in the right place, at the right time - and deliver measurable results. Ready to blend the perfect marketing look for your brand? Let’s connect. #BeautyMarketing #DigitalStrategy #MultiChannelMarketing #SocialMediaMarketing #PaidMedia #BrandGrowth #MarketingForBeauty

💄 We’ve been attending Beauty Fair 2025 at Expo Center Norte, São Paulo this week! ✨ It's been great connecting with beauty industry leaders and exploring the latest innovations shaping the future of cosmetics, wellness, and personal care. Tomorrow's the last chance to meet at the conference - so if you’re around, let’s chat! 💬 At International Advertising Solutions, we help beauty brands look their best in every market; 🌍 from flawless media planning and buying, to trend-driven digital campaigns, and influencer collaborations that really make an impact. Think of us as your marketing glam squad: ✨ TV & OOH → Bold campaigns that turn heads 💻 PPC & Social → Always-on performance that keeps you trending 🤝 Influencer & Content → Authentic voices that build trust 🌎  Global Reach → Tailored strategies to shine across borders Because just like in beauty, in advertising it’s all about the right mix - the perfect blend that makes your brand glow. 💡💋 📧 hello@internationaladvertisingsolutions.com 📞 +44 (0) 2070 962876 🌐 https://lnkd.in/ehShTUB4 #BeautyFair2025 #CosmeticsIndustry #WellnessInnovation #PersonalCareTrends #BeautyExpo #Advertising