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Curious how AI can build surreal, local worlds—without losing context? ✨ Join the first edition of our AMA Series: Building Surreal, Local Worlds with AI. We’ll dive into prompts → place, language/access realities, and what actually ships in South Asia. 🗓 16 October 2025 | ⏰ 8:00 PM PKT | 📍 Google Meet Register & submit your questions here: https://lnkd.in/eWAZqUCv

If your design has too many CTAs, walls of text, weak contrast, stock visuals, or no clear hierarchy, chances are users are bouncing before they act. The upside? These issues aren’t hard to fix. Streamline your calls-to-action, tighten copy into scannable chunks, use contrast for clarity, replace generic imagery, and guide the eye with hierarchy. Small changes like these can dramatically improve user trust and conversion — without the cost of a full redesign.

Your landing page gets a blink of attention. If visitors can’t answer these in seconds, they’ll bounce: 1. What do you do? 2. Who is it for? 3. Why does it matter? 4. What’s the next step? Pages that pass the Blink Test convert. Want a quick website audit? Get in touch with Frontmatter — we’ll tell you exactly what to fix first.

Road signs are designed to communicate at a glance. We carried that same principle into the Let’s Drive Safer (LDS) identity—making it recognizable, memorable, and simple through the use of road-sign shapes. Since LDS focuses on children and pedestrians, the block-like structure of the logo reflects safety, grounding, and clarity. Paired with a light yet serious color palette, bright imagery, and upbeat illustration & animation styles, every brand asset carries an optimistic outlook on the challenge of traffic safety. This initiative, created in collaboration with Obvio, extends from branding through to collaterals—driving awareness for safer roads and safer communities. See more in the case study here: https://lnkd.in/dbZifum4 #Branding #CreativeDirection #TrafficSafety #DesignWithImpact #Frontmatter

From web and product design to ads, decks, motion, and more—Frontmatter covers 80+ creative asset types in one streamlined platform. Keep your brand expression consistent as you scale, without adding extra headcount or juggling multiple vendors. Ready to see how it works? Let’s talk.

We are mapping a guide to help teams move faster. What slows you down the most? Vote and tell us why. We will share the results and a few fixes next week.

Jaide Health is an AI powered translation service that helps clinicians and patients communicate clearly. We created a modern, regulation-ready identity and rolled it out across web, motion, decks, and social. We continue as their creative partner to keep quality consistent as they scale. See the full case study on our site. Seamless connection was the core idea. The logo shows two Js connecting to form a simple, memorable mark. We kept everything uncomplex, clear, and to the point across iconography, website, and merch. Storyboards and animations were designed to feel inclusive, with versatile characters that reflect Jaide’s audience. See more in the case study here: https://lnkd.in/dbZifum4 #BrandIdentity #VisualIdentity #HealthTech #AI #InclusiveDesign #DesignSystems #Frontmatter

🚀 1 day left — last chance to register! We are 24 hours from Portfolio to Interview: Get Hired with Umer Shahid. Final call to sign up. Registration ends tonight at 8:00 PM Pakistan Time. ⏳ 🗓 11 September | ⏰ 8:00 PM PKT | 📍 Online Register: https://lnkd.in/g9EwHu8h #DesignInterviews #Portfolio #ResumeTips #CareerGrowth #TheCreativeLoop #Frontmatter