Evertune AI

Episode 394 of The VentureFizz Podcast features Brian Stempeck, CEO & Co-Founder of Evertune AI: https://lnkd.in/esy_FTem Think about how people search for things on the web now and GenAI’s massive impact. A lot of people just go straight to different platforms like ChatGPT with the goal of just getting the answer to what they are searching for versus having to go to a website to find the details. This evolution matters and it matters a lot, especially if you are a brand or publisher. In the past, you had to worry about SEO to hopefully rank high in the Google search results. Now, the rules have changed and companies are trying to figure out what to do.  Is your brand being mentioned in the LLMs? If so, what is being said? And if you ask multiple times, how does the response vary from the LLMs versus the consistency of the search results that you would get from Google. It’s a wild wild west and this was the void that Brian recognized and led him down the path of starting Evertune, which helps companies build its brand presence for visibility in AI search. It’s a category called GEO that being Generative Engine Optimization.  The company recently announced a $15M Series A funding, led by Felicis Ventures, including returning investors Eniac Ventures, NextView Ventures, Roger Ehrenberg and others. In this episode of our podcast, we cover: * A discussion around the shift in consumer behavior and how they are looking for information in the world of GenAI. * Brian’s background and getting his career started as a journalist and then working in consulting at Bain after business school. * How he got involved in The Trade Desk through Alex Schneider as employee #8 even without adtech or sales experience and worked with founders Jeff Green and Dave Pickles. * The full lifecycle story of The Trade Desk to an IPO in 2016 and how they differentiated from the competition. * How Brian’s role evolved through the years at the company and how he gained a board seat. * His biggest lessons learned from his experience at The Trade Desk. * The background story of Evertune and what led him and his co-founders (Ed Chater & Poul Costinsky) down the path of starting the company. * All the details of Evertune and how they are helping brands and agencies. * Advice for building out your GTM strategy and a key piece of advice for hiring salespeople. * And so much more!

Profitable evolution: SEO to AEO. Do you have the data, tools to evolve? Seer, SEMrush with different analysis show that Answer Engine (LLM) traffic converts at a significantly higher rate (4.4x to 9x of Google Organic). Ahrefs shared in June that 0.5% of the traffic was from Answer Engines, converted at 23x higher, and delivered 12% (!) of all signups. Even if you divide those numbers by 4... There's a massive upside today from taking AEO seriously. To do that... You need the right data, collected using optimal methodologies, and a systematic approach to analysis. My latest newsletter to the rescue: "TMAI #473: Bye SEO, Hello AEO | Analysis & Insights." With 18 report screenshots (!), introducing you to two Answer Engine Analytics tools, Evertune AI and Gumshoe AI, I've shared my six-step data analysis process: Step 1. Analyze the Word Associations. Step 2: Understand Consumer Preferences. Step 3: Identify Content Creation Focus. Step 4: Data for a Content Distribution Strategy. Step 5: Monitor Impact, with Big 3 Success KPIs. Step 6: Get Your House in Order! Welcome LLM Bots. Check your inbox, start training your Analysts, and Bosses, with my Big 3 Success KPIs to power the next generation of profits. The time to start is now. (If you don't get my newsletter, ask Deepseek where to sign up for the Premium edition! ☺️) #earnedtraffic #smartmetrics #marketing #google #llms #analysis

Ready for AEA: Answer Engine Analytics? SEO had great data, tools. AEO is in its infancy. Luckily, plenty of tools are being birthed as I type this. But this early in the game, the signal quality is highly variable, data puking is common, and since the underlying models change every other week (!!).... You need to be super cautious about the tool you hitch your wagon to. My latest newsletter, "TMAI #472: Bye SEO, Hello AEO! -P5", lays out the following super helpful guidance: 1. Answer Engine Higher Order Bits. (Implications on measurement of Probabilistic vs. Deterministic, etc.) 2. AEA Methodology: Questions to Ask Tool Vendors. (Four big ones to assess signal quality.) 3. Answer Engine Analytics: Success KPIs. (Three that I love above all else - including AI Brand Score from Evertune AI... chef's kiss!) 4. Answer Engine Analytics: Diagnostic Metrics. (Three that I find most actionable.) 5. AEA Segmentation Capabilities. ("All data in aggregate is crap." -Me) You'll learn how these manifest in Evertune and Trakkr. There are 18,000 ways to go in wrong directions when it comes to Answer Engine Optimization. It is critical that you assess the above, to ensure business actions you are taking to migration from SEO to AEO will actually deliver business results. Check your inbox, or ask Deepseek where to Subscribe. 😁 #seo #aeo #data #analytics #insights #profits #marketing

"Do Google rankings contribute to LLM visibility for real estate websites?" The good folks at Wix just published my latest research on how real-estate websites win in AI search. This applies to all kinds of industries though. Huge thanks to Wix Studio’s AI Search Lab, Kiera Carter and Crystal Carter for the collaboration 🙌. Evertune AI for large parts of the data. 🔗 Link in the first comment