Hurray

👹 Stellar write-up for Bon Appetit by Courtney Iseman Hurray’s Girl Beer https://lnkd.in/g4Q_TfBk

Favorite marketing this week comes from Hurray's Girl Beer. Smart. Funny. Unapologetic. Clearly have vision for the brand. It won't be for everyone but that's on purpose. Marketing mad scientists. Excited to see where they go.

This week's Brewbound Podcast is out now. Zoe, Jessica and I catch up with Hurray's Girl Beer founder Ray Biebuyck, who won our 2024 Pitch Slam competition. Ray discusses the brand’s post-ironic, satirical and humorous vibe and why it’s attempting to create a discourse about women and beer. Plus, we play a game of Another Round or Tabbing Out and recap the latest news. #craftbeer #beer #beerbiz

Such an incredible podcast interview with the brilliant Ray Biebuyck, the Founder and CEO of Hurray's Girl Beer. Ray recently won the Brewbound Pitch Competition :) Listen Below: https://lnkd.in/eNgEfDz4

Omg I’m actually a little nervous. I’ve never posted on LinkedIn… but here’s baby’s first post. After a multi-year journey, Hurray’s Girl Beer is finally out in the world (at least in SoCal Whole Foods and BevMos lol). 3 years ago, mid-pandemic, sitting in the parking lot of a Vermont grocery store, I was on the phone with my best friend, Maya Bakhai. We were sharing our visions of the future. Maya Bakhai 🌶 was starting Spice Capital, and I was a recent NYC escapee now working in the alcohol industry, breaking up with my boyfriend. We got on the topic of how cringe and ineffective consumer marketing can be, especially when traditionally male dominated products try to market to anyone that isn’t a man. This was overt in the beer industry where there were many attempts of overplayed, pink-washed beers. Simultaneously, we watched the rise of brands like Liquid Death that stood out in part because of their ability to flip narratives within tired categories - through humor, entertainment, creativity, and by being comfortable with going against what’s expected of a brand. Over the following years, we concocted a dream of a weird, silly beer company that sought to bring the multitude of marketing and product observations we saw to the industry - an unexpected girl beer brand that subverts the traditional narratives of beer marketing and brings new flavor innovation to the category. Positioning a brand around gender obviously requires a delicate balance. Through endless ad testing, branding iterations, focus groups, surveys, retail and investor conversations, crying at the club, crying in the car, crying on the way to work, and immense credit card debt, we’ve made something that we’re pretty proud of. We’re flipping the script of what you would think a “girl beer brand” would be with the help of an army of comedians and a bunch of beers for inspiration. Check us out on socials at @itsagirlbeer and our website (itsagirlbeer.com). We have a long way to go and will learn a lot along the way :’) The biggest thanks to everyone who believed in me since day one, with special shouts to: Maya Bakhai 🌶, the most loyal friend, advisor, investor I could ask for  Mom, Dad, and our family dog for absorbing those tears My friends for their patience with endless discussions about beer Dan Barrera at Whole Foods (especially for being the first person to comment on all of our posts) Randy Ornstein at BevMo & Gopuff  Our advisors Greg Peters and Moon Javaid Our investors who believed in us when all we had was a sh*tty can rendering and mason jars of beer that exploded on people (you know who you are) And most of all, to our very, very, very creative team (Kelsey Heard, Alex Rubinstein, Willow (Yinuo) Cai, Zachary Mundt, Shantanu Sharma, Stefan Cohen Courtney O'Donnell am I missing anyone?)