Summer Fridays

Let your everyday routine start with comfort – elevated. Today Gap and cult-favorite beauty brand Summer Fridays launched a curated collection of timeless essentials for everyday life – Summer Fridays’ first-ever apparel collaboration. The lineup brings together Gap’s classic comfort with Summer Fridays’ minimalist SoCal aesthetic, featuring soft knits, fleece sets, and matching pajamas. Featuring actress Barbie Ferreira, the campaign celebrates self-care as the ultimate form of self-expression. #GapInc 

Today, Gap announced our collaboration with cult-favorite beauty brand Summer Fridays on a collection of cozy essentials – a first-of-its-kind partnership that brings the worlds of fashion and beauty together in a fresh new way. “Gap and Summer Fridays are built on the same idea – that products designed to make you feel good and bring comfort and joy never go out of style,” said Mark Breitbard. “This collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic.” The Gap × Summer Fridays collection will be available starting 12/12, exclusively on Gap.com and in select Gap stores. Read more about the collab on Business of Fashion: https://lnkd.in/gvXsADWE

Gap is officially blurring the lines between fashion and beauty this holiday season, and comfort is the ultimate winner. The American apparel favourite has teamed up with cult beauty staple Summer Fridays for a cosy 20-piece collection that marks the skincare label’s first-ever apparel collaboration. Summer Fridays Co-Founder Marianna Hewitt spoke on the collection, stating: “There’s such a natural synergy between Gap and Summer Fridays – we both believe in creating easy, timeless essentials for everyday life.”  The launch will also transform the Gap Store at The Grove into a gifting pop-up on launch day. The pop-up will treat customers to custom embroidery with purchases, an interactive charm bar, sweet treats, and an appearance by Ferreira. Read our full coverage below: https://lnkd.in/ehc9gk_Q