818 Spirits

Was so excited to chat with Katie H. at Marketing Brew about our 818 Spirits bag charm launch with Gopuff and the bag charm / phone case marketing craze. In the piece, we explore how brands are rethinking product strategy, not just selling the core item, but creating playful, functional accessories (cases, keychains, clips) that put the brand on display. A few reflections from the conversation that stuck with me: 📲 Everyday touchpoints matter. Our phones, wallets, and keys are with us constantly — turning them into canvases for branding makes sense both practically and emotionally. 👜 Accessory = ambassador. When someone attaches your product to their bag or phone, they become a walking billboard. ☺️ Joy and play as brand drivers. In a world saturated with messages, the brands that invite delight are the ones that get remembered. We owe a lot of inspo here to our friends at rhode skin, and a huge thank you to the team that brought this one to life!! Lida Clapp Jenny Brown Nathalie Kingsdale Abby Pickus Kevin Huynh Logan Solomon Jordan Shoulberg Tyler Stewart Russ Sonenclar Lindsey Goldberg https://lnkd.in/gvZK7YAu

Official Announcement. ______ Comunicado oficial.

Today we are proud to share two important updates for 818 Tequila. The Pérez family, owners of Grupo Solave, the award-winning distillery that produces 818 in Jalisco, has made a strategic investment in our company. The Pérez family has been growing agaves in Mexico for four generations, and their investment deepens our partnership and reflects our shared commitment to craft, authenticity, and quality. We are also announcing the appointment of Larry Goodrich, Chairman of Calabasas Beverage Company and former CEO of 818, as Chief Executive Officer of Calabasas Beverage Company. Larry’s leadership and long history with 818 make him the ideal person to guide us into our next chapter of growth. We are so excited for the future of 818 with the strength of our leadership and the commitment of our ownership.

Yesterday on 8.18, our annual brand holiday, we had a small but mighty thing to announce -- the launch of 818 Minis. Our community has been asking for them for years, but we were lucky that our launch timing also let us tap into the current bag charm craze in a way that (we hope) feels fresh, bringing a spirits brand into a space usually reserved for lip glosses and Labubus. Rolling out nationwide this September, 818 Minis are no longer just for airplanes and hotel minibars. They are now free to become your new favorite accessory. Our announcement moment included: ✨ A tongue in cheek "Free the Nip" social campaign 🤝 Influencer and VIP gifting and curated 8.18 dinners with our friends at FWRD 👜 Limited edition 818 Mini Bag Charms available on Gopuff starting 9/8 Grateful to our team and partners for bringing this to life, and so excited for the roll out in September! Jenny Brown Tyler Stewart Lauren Aguirre Kevin Huynh Lida Clapp Nathalie Kingsdale Jordan Shoulberg Abby Pickus Lindsey Goldberg Logan Solomon The MRL Group & more!! Read more: https://lnkd.in/eG8TdXMA

Yesterday was 8.18, our annual brand holiday, and we had a very BIG small thing to celebrate: the launch of the 818 Minis. Rolling out nationwide this September, minis are no longer just for airplanes and hotel minibars. They’re designed to go where you go — your new favorite accessory. We kicked off with our Free the Nip social campaign, paired with influencer seeding and engagement with our friends at FWRD across the country. Starting September 8th at 12PM ET, fans can get limited-edition Mini Bag Charms exclusively on Gopuff.

Happy National Tequila Day! We’re Shaking Up the Classics again by putting an 818 Tequila twist on classic whiskey cocktails with our friends Chris Stapleton and Traveller Whiskey. Watch Now: https://lnkd.in/e4bp9gYr Order the limited-edition Calabasas Cowboy Cocktail Kit now at: https://lnkd.in/emViXbr2.

Set the record straight on 818 Misconceptions with 818's Director of Tequila Operations Dave Yan González. Watch Now: https://lnkd.in/egcYzPeU

In this episode of BRAVE COMMERCE Podcast, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, chief marketing officer at 818 Spirits. Kathleen shares what it’s like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S. She discusses the importance of honoring Jenner’s creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. Listen Now: Apple Podcast: https://adweek.it/3RgNX1j Spotify: https://spoti.fi/4jvw5vn

We are thrilled to announce that 818 Tequila Blanco is an official gold medal winner of the 2025 Agavos Award from Tequila Matchmaker Over the past four years, we’ve continually evolved our taste profile — 818 Blanco is now a more agave-forward tequila with enhanced complexity and our signature smooth finish. You can watch our Director of Tequila Operations, Dave Yan González , explain the evolution of of 818 Blanco now at https://lnkd.in/e--j3Jtd

I’m beyond excited to officially announce that for the 2025 season, we’re partnering with Kendall Jenner’s 818 Spirits!  818 Tequila isn’t just joining me as a sponsor — they’re becoming a part of my journey. We will be kicking it off in Nashville for the NASCAR's Craftsman Series truck race on May 30th! Super grateful for the  whole team at Roman Empire Management and 818 Spirits, and everything they did to make this partnership happen Alvina Roman Jordan Shoulberg Logan Solomon!