Data Axle

As Andrew Frawley, CEO of Data Axle, shared in a recent Forbes piece by Kolawole Samuel Adebayo — bad data rarely announces itself. And when AI runs on it, the shiny new tech doesn’t deliver. Instead, it scales inaccuracies faster. That’s why so many organizations aren’t seeing the payoff they expected from AI. It’s not the algorithms. It’s not the models. It’s the foundation. If your data is fragmented, outdated, or incomplete, AI will only amplify the noise. 👉 Get your data right first. Then AI can truly scale intelligence. Thank you to Forbes and Kolawole Samuel Adebayo (KSA) for spotlighting this important conversation. Link in comments. 👇 #EnterpriseAI #DataQuality #AITransformation #FutureOfAI

New Leaders. Bold Vision. We’re excited to welcome Wayne Townsend as Chief Product Officer and Natalie Cunningham as SVP of Marketing at Data Axle. Wayne and Natalie bring invaluable experience in data, AI, and marketing innovation, and will help accelerate our mission to empower organizations with clean, connected data that fuels smarter decisions, stronger loyalty, and measurable growth. As the challenges of privacy, personalization, and generative AI reshape marketing, their leadership will ensure Data Axle continues to be the partner that turns insight into action. Learn more about this announcement ➡️ Link in comments. #Leadership #AI #DataDriven #MarketingInnovation #DataAxle

The future of B2B video marketing Is AI-driven Learn how AI helps marketers scale personalization, accelerate testing, and engage entire buying committees with smarter video ads. Link in comments.

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Generative AI isn’t just changing creative workflows—it’s changing how B2B marketers engage buying committees. Did you know that 42% of marketers who create multiple versions of video ads say audience customization is their top genAI use case? By 2026, nearly 40% of video ads will be AI-assisted, giving B2B teams the power to: · Scale account-based marketing (ABM) · Tailor content to CFOs, CIOs, and end-users · Prove pipeline influence, not just impressions Our latest blog explores how genAI is reshaping B2B video marketing—including trends, best practices, and real-world examples from Salesforce, HubSpot, and LinkedIn Marketing Solutions. 👉 Read the full article – link in comments. #B2BMarketing #GenerativeAI #ABM #VideoMarketing #BuyingCommittee #MarTech

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Big news for automotive marketers! We’re teaming up with Tealium to deliver seamless, real-time data connectivity for dealers and OEMs. This industry-first integration connects Data Axle’s Consumer + Automotive data and genAI in-market & brand propensity scoring models directly into Tealium’s powerful CDP The result? 📈 Smarter, AI-driven campaigns 🔒 Continuously cleansed + enriched customer data 🎯 The most dynamic intelligence available to the auto industry Chris McTague, Managing Director, Automotive at Data Axle, says it best: “We’re so glad to expand our partnership with Tealium and deliver this leading solution to the auto industry.” 📍 Catch Chris at Autovate or DM us to connect. #DataAxle #Tealium #BetterTogether #AutomotiveMarketing #CDP #AdTech #AI #RealTimeMarketing

Personalization fails without a clean data foundation. The Enterprise Identity Spine = one persistent ID across systems → better CX, smarter ops, & ROI. Read Marc Sabatini’s blog: Link in the comments.

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