Data Axle

New Leaders. Bold Vision. We’re excited to welcome Wayne Townsend as Chief Product Officer and Natalie Cunningham as SVP of Marketing at Data Axle. Wayne and Natalie bring invaluable experience in data, AI, and marketing innovation, and will help accelerate our mission to empower organizations with clean, connected data that fuels smarter decisions, stronger loyalty, and measurable growth. As the challenges of privacy, personalization, and generative AI reshape marketing, their leadership will ensure Data Axle continues to be the partner that turns insight into action. Learn more about this announcement ➡️ Link in comments. #Leadership #AI #DataDriven #MarketingInnovation #DataAxle

We’re excited to share that Data Axle will be participating in GURU 2025, the premier virtual conference for email marketers looking to elevate their strategies and improve results. Join us and thousands of marketing professionals for two days of actionable insights, real-time data-driven tactics, and emerging tools designed to help you take your email marketing to the next level. 💡 Don’t miss our session: “Tracks That Drive Conversions: The Power of Pairing Strategy and Creative” featuring Jennifer Tabbal and Kimberly Snyder. They’ll explore how marketers can optimize email campaigns by leveraging data to inform creative decisions and turn insights into impactful engagement and measurable results. #GURUConference #GURU2025 #EmailMarketing #MarketingConference #DataDrivenMarketing #CreativeStrategy #DataAxle GURU Media Hub

We're excited for InsureTech Connect Vegas next week, the world’s largest gathering of insurance innovators! This event offers unmatched networking opportunities and the latest insights shaping the future of insurance. Our own Sean Welsh, Doug Parsonage and Dino Michetti will be there, ready to discuss solutions to your biggest challenges in an environment built for industry growth. Want to connect with them and schedule a meeting at the event? Send us a message. #InsuretechConnect #ITC #ITC25 #ITC2025 #InsuretechConnect25 #ITCInfotech

We're #hiring a new Designer in United States. Apply today or share this post with your network.

Think Gen Z is still the intern fetching coffee? Think again. They, along with Millennials, now represent the majority of your B2B buyers—and they're making decisions worth millions. This isn't just a demographic shift; it's a fundamental change in expectations. Static, brochure-like digital experiences no longer cut it. Today's buyers demand a seamless blend of digital efficiency and authentic human connection. The data is clear: Forrester reports that 90% of younger buyers are dissatisfied with vendors in at least one area. If your buying journey is full of friction, you're already losing their business. In our latest article, "How Gen Z is Reshaping B2B Buying," we break down: 🔹 What this new generation of decision-makers truly expects. 🔹 Why "touching grass"—grounding digital strategy in real-world needs—is crucial. 🔹 Actionable lessons from companies like Analog Devices that are successfully adapting. Is your B2B strategy built for the buyer of today, not yesterday? Read the full article to find out how to connect with the new face of B2B. Link to the article in comments. 👇 #B2BMarketing #GenZ #CustomerExperience #DigitalTransformation #B2BBuying #MarketingStrategy

Gen Z isn’t “the next” generation of B2B buyers—they’re the now. ⚡ 64–71% of B2B buyers are Millennials + Gen Z 💡 They expect digital ease, transparency & authenticity 🧩 Static, jargon-filled buying experiences just don’t cut it See how leading brands are adapting → Link in comments. #B2BMarketing #GenZ #CustomerExperience #DataAxle

Personalization in healthcare is no longer optional—it’s expected. But as our survey shows, execution is everything. 56% of consumers expect their insurer to already personalize their experience, but only 29% are confident their insurer’s data is accurate. That gap isn’t just a technology issue; it’s a trust issue. We know how you can repair that trust. Link to full article in comments. #Marketing #MarTech #AdTech #Healthcare #Insurance #Payers

The 2025 holiday season is coming. 🎁 Are your emails ready to land in the inbox, or will they get lost in the holiday shuffle? If your messages don't get delivered, the rest of your strategy doesn't matter. That's why our email expert, Christina Fernandez, put together the ultimate guide to mastering your holiday sends. In her new blog, you’ll get actionable tips on: ✅ Staying Compliant: Nailing authentication with SPF, DKIM, and DMARC. 📈 Sending Smart: Warming up your list to avoid ISP red flags. 🧼 List Hygiene: Why a clean list is your most valuable asset in Q4. 🎯 Winning with Segments: Moving beyond one-size-fits-all campaigns. ✍️ Creating Content That Converts: Crafting emails that subscribers and spam filters love. Maximize your inbox placement, protect your sender reputation, and drive real results this season. 👉 Link to blog in comments. #EmailMarketing #EmailDeliverability #HolidayMarketing #DigitalMarketing #Q4 

It's official! Data Axle's powerful audience segments are now LIVE in Google Ad Manager. Seamlessly activate our curated B2C & B2B audiences directly from your Ad Manager seat to power your campaigns with unparalleled precision. Target niche audiences such as: US Active-duty military households Politically engaged voters Health & wellness consumers Smarter targeting just got easier. Find your perfect audience today! Link to our October newsletter in comments 👇 #AdTech #GoogleAdManager #AudienceData #Targeting #DigitalMarketing

The future of B2B video marketing Is AI-driven Learn how AI helps marketers scale personalization, accelerate testing, and engage entire buying committees with smarter video ads. Link in comments.