Embarc

BEFORE you spend $5 on a cup of coffee this morning, please consider this - While I spent this weekend comfortably playing at home with our new baby, many families were sorting through the remnants of everything they've ever owned. In recognition of this great need, today we're launching the United Cannabis Community Fire Relief Fund – a centralized GoFundMe for ALL cannabis companies to make collective impact. We're calling on every corner of the cannabis community—brands, retailers, producers, and partners, no matter which state you live in—to join a unified response to the devastating fires in Southern California. Our industry was built on compassion, resilience, and coming together when it matters most. Many have sprung into action, but by uniting we can make an even greater impact. With evacuation orders in effect for 105,000 L.A. residents and 87,000 in evacuation warning zones (means they may need to leave at a moment’s notice), immediate support is crucial. Whether you're a brand, cultivator, retailer, testing lab, ancillary partner or industry ally – we can show the world what's possible when we all stand as one. We've seeded this fund with a $16,000 contribution to World Central Kitchen, which is providing free hot meals to first responders and those in need. We chose this organization because food, like cannabis, has the unique ability to bring nourishment, comfort and connection when communities need it most. From day one, uplifting our communities has been at the heart of everything we do at Embarc This is our moment to demonstrate the real power of our community. I hope you will consider joining us to show the impact we can make when we come together.

Big news! The CA Governor just announced he signed AB 564.   I want to thank a lot of folks for getting this across the line.   Thank you Assemblymember Matt Haney and your staff for your pragmatism, leadership, conviction and considerable efforts.   Thank you to the stable of legislative advocates, industry folks and allies who fought so hard for this.   (Hat tip, in particular, to Amy O'Gorman Jenkins, Tiffany Devitt, Kristin Heidelbach, Dan Seeman, @California NORML, and more).   For our industry this is a small piece of the bigger puzzle of regulatory reform.   But it's hard to overstate how massive a political lift this was and I'm extremely grateful to those involved.   Beyond the victory itself, there are a couple things giving me hope today.   1. (It feels like) Sacramento views us differently now   I had more than a dozen meetings with legislators who truly understood this is part of a bigger goal.   Regulatory reform, enforcement, access, and many other tweaks are necessary to create a sustainable industry that continues to contribute so significantly to our communities.   This is a marked difference from most of the legislative conversations I had even last year.   It’s progress, and I’m stoked to keep building on it.   2. We’re powerful when we’re aligned   This legislative session showed us the power of coming together.   Groups who are often misaligned got on the same page and we saw the impact of it.   There are many issues we still need to address, and I’m so motivated to keep pushing there alongside everyone.   Let's keep this unity and positive momentum going – I appreciate all of you so much.

I’m so proud to introduce Embarc’s latest collaboration: SURFER Magazine x Humboldt Family Farms x Embarc. This is a peak California moment. It celebrates the intersection of a unique sport that is central to the identity of California, and our culture of quality sungrown cannabis. For the uninitiated, there are few magazines that have been as enduringly popular and iconic as SURFER. It’s been the voice of surf culture for 65 years! Humboldt Family Farms has been consistently cultivating some of the very best sungrown anywhere in the world. This all came about because Scott Vasterling from Humboldt Family Farms is a huge surfer and a friend of the team at SURFER magazine. They dreamed up a collaboration and wanted a retail partner that gets it… 🥰 Here's what we're doing: — 5g Maui Waui sungrown flower drop — 3 x Hawaii Fanta pre rolls — A limited edition tote bag — A copy of SURFER Magazine — 2 x custom surfboards to giveaway! All launching 6/20 at embarc locations statewide AND we will be donating some of the proceeds to Girl Scouts of Central Coast to send young girls to surf camp. — From a brand, marketing and normalization perspective THIS is the type of partnership that gets me excited. Humboldt Family Farms are just great people growing wonderful weed. Our missions are fully aligned. SURFER is straight up legendary, and for their first ever cannabis collaboration to be so intentional in mission, message and execution is a big point of pride. Thanks to SURFER, Scott, Dee Sidhu and the whole Humboldt Family Farms team for making this happen. Let's go!!!!